---
title: "tan tissue paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tan-tissue-paper"
last_updated: "2026-07-13T18:58:22.673Z"
locale: en
meta:
  description: "a small market ($36K/yr) — tan tissue paper doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — tan tissue paper doesn't clear our bar today."
  "og:title": "tan tissue paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **tan tissue paper**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 34Conversion 89Competition 52Returns 71Price range 49Avg price 24Brand share 64Review moat 50Quality gap 18

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,522.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.47–$25.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.70**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$36K**

$36K/yr · 39K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**19**

**Top-5 brand share**

**67%**

**Open market**

**28%**

- NEBURORA31% - Artdly11% - Koogel9% - CHRORINE9% - woric7% - Larcenciel5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NEBURORA Kraft Tissue Paper for Gift Bags 60 Sheets Beige Wrapping Tissue Paper Bulk 14 X 20 Inch Brown Wrapping Paper for Gift Packaging Filler Art Crafts DIY Birthday Wedding Holiday (Kraft)](https://m.media-amazon.com/images/I/31ahjkil1gL.jpg)**NEBURORA Kraft Tissue Paper for Gift Bags 60 Sheets Beige Wrapping Tissue Paper Bulk 14 X 20 Inch Brown Wrapping Paper for Gift Packaging Filler Art Crafts DIY Birthday Wedding Holiday (Kraft)**NEBURORA**$5.96**4.8★4,349 rev](https://www.amazon.com/dp/B0BZYSNBYS) [2![NEBURORA 100 Sheets Kraft Tissue Paper for Gift Bag 20x14 Inches Wrapping Tissue Paper Bulk Brown Decorative Art Paper for DIY Crafts Birthday Weddings Holiday Christmas Party Decor](https://m.media-amazon.com/images/I/31HmHcZ7g6L.jpg)**NEBURORA 100 Sheets Kraft Tissue Paper for Gift Bag 20x14 Inches Wrapping Tissue Paper Bulk Brown Decorative Art Paper for DIY Crafts Birthday Weddings Holiday Christmas Party Decor**NEBURORA**$7.47**4.8★492 rev](https://www.amazon.com/dp/B0D1BM8MFW) [3![100 Sheets Kraft Tissue Paper Artdly 14 x 20 Inches Kraft Wrapping Paper Bulk for Weddings Birthday DIY Project Christmas](https://m.media-amazon.com/images/I/31D2CF60KRL.jpg)**100 Sheets Kraft Tissue Paper Artdly 14 x 20 Inches Kraft Wrapping Paper Bulk for Weddings Birthday DIY Project Christmas**Artdly**$7.97**4.7★6,461 rev](https://www.amazon.com/dp/B09JSWBD3J) [4![CHRORINE 60 Sheets Kraft Tissue Paper Bulk Brown Wrapping Paper Art Paper Crafts for DIY Project Birthday Holiday Crafts Decor](https://m.media-amazon.com/images/I/316caqnNx9L.jpg)**CHRORINE 60 Sheets Kraft Tissue Paper Bulk Brown Wrapping Paper Art Paper Crafts for DIY Project Birthday Holiday Crafts Decor**CHRORINE**$5.86**4.8★3,638 rev](https://www.amazon.com/dp/B08YY8ST18) [5![woric 160 Sheets Brown Tissue Paper for Gift Bags 20 X 14 Inches Kraft Tissue Paper Bulk for Vintage Art Crafts Project Rustic Weddings Decorations Business Packaging](https://m.media-amazon.com/images/I/317W-vTGMjL.jpg)**woric 160 Sheets Brown Tissue Paper for Gift Bags 20 X 14 Inches Kraft Tissue Paper Bulk for Vintage Art Crafts Project Rustic Weddings Decorations Business Packaging**woric**$8.51**4.7★1,074 rev](https://www.amazon.com/dp/B0FC23QPBD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![200 Sheets Kraft Tissue Paper for Gift Wrapping 14x20 Inches Decorative Tissue Paper for Gift Bags Bouquet DIY Crafts Wedding Birthday Christmas](https://m.media-amazon.com/images/I/41w7bGM+w5L.jpg)**200 Sheets Kraft Tissue Paper for Gift Wrapping 14x20 Inches Decorative Tissue Paper for Gift Bags Bouquet DIY Crafts Wedding Birthday Christmas**LEEAQIIAN**$9.03**12 rev3mo ago](https://www.amazon.com/dp/B0GSKQC7BP) [![woric 120 Sheets Green Tissue Paper for Gift Bags Sage Green Tissue Paper Bulk for Gifts Wrapping Art Crafts Wedding Neutral Baby Shower Birthday Decorations 14 x 20 Inch](https://m.media-amazon.com/images/I/31cE47GDKXL.jpg)**woric 120 Sheets Green Tissue Paper for Gift Bags Sage Green Tissue Paper Bulk for Gifts Wrapping Art Crafts Wedding Neutral Baby Shower Birthday Decorations 14 x 20 Inch**woric**$12.71**184 rev12mo ago](https://www.amazon.com/dp/B0FHCQVMQY) [![Luckonway 40 Sheets 20x20 Inches Ivory White Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Ivory White)](https://m.media-amazon.com/images/I/31QD0IvJ+vL.jpg)**Luckonway 40 Sheets 20x20 Inches Ivory White Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Ivory White)**Luckonway**$5.96**72 rev1y ago](https://www.amazon.com/dp/B0FF9ZGCVY) [![woric 160 Sheets Brown Tissue Paper for Gift Bags 20 X 14 Inches Kraft Tissue Paper Bulk for Vintage Art Crafts Project Rustic Weddings Decorations Business Packaging](https://m.media-amazon.com/images/I/317W-vTGMjL.jpg)**woric 160 Sheets Brown Tissue Paper for Gift Bags 20 X 14 Inches Kraft Tissue Paper Bulk for Vintage Art Crafts Project Rustic Weddings Decorations Business Packaging**woric**$8.51**1,074 rev1y ago](https://www.amazon.com/dp/B0FC23QPBD) [![Whaline 100 Sheets Checker Tissue Paper Beige White Checkerboard Wrapping Paper Plaid Decorative Art Papers for Birthday Baby Shower Wedding Party DIY Crafts 14 x 20 Inch](https://m.media-amazon.com/images/I/41aQd0O3zBL.jpg)**Whaline 100 Sheets Checker Tissue Paper Beige White Checkerboard Wrapping Paper Plaid Decorative Art Papers for Birthday Baby Shower Wedding Party DIY Crafts 14 x 20 Inch**Whaline**$13.51**128 rev1y ago](https://www.amazon.com/dp/B0DYKZF7TL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Luckonway 40 Sheets 20x20 Inches Ivory White Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Ivory White)](https://m.media-amazon.com/images/I/31QD0IvJ+vL.jpg)**Luckonway 40 Sheets 20x20 Inches Ivory White Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Ivory White)**Luckonway**$5.96**4.6★**▲ 290%**](https://www.amazon.com/dp/B0FF9ZGCVY) [![200 Sheets Kraft Tissue Paper for Gift Wrapping 14x20 Inches Decorative Tissue Paper for Gift Bags Bouquet DIY Crafts Wedding Birthday Christmas](https://m.media-amazon.com/images/I/41w7bGM+w5L.jpg)**200 Sheets Kraft Tissue Paper for Gift Wrapping 14x20 Inches Decorative Tissue Paper for Gift Bags Bouquet DIY Crafts Wedding Birthday Christmas**LEEAQIIAN**$9.03**4.2★**▲ 284%**](https://www.amazon.com/dp/B0GSKQC7BP) [![Bouiexye 60 Sheets Kraft Tissue Paper Christmas Tissue Paper Bulk Gift Wrapping for DIY Art Craft Floral Birthday Holiday Baby Shower Party 20 x 14.5 inches/51x37cm](https://m.media-amazon.com/images/I/21AgoV7RJuL.jpg)**Bouiexye 60 Sheets Kraft Tissue Paper Christmas Tissue Paper Bulk Gift Wrapping for DIY Art Craft Floral Birthday Holiday Baby Shower Party 20 x 14.5 inches/51x37cm**Bouiexye**$4.91**4.7★**▲ 185%**](https://www.amazon.com/dp/B0CRB87GD7) [![woric 120 Sheets Green Tissue Paper for Gift Bags Sage Green Tissue Paper Bulk for Gifts Wrapping Art Crafts Wedding Neutral Baby Shower Birthday Decorations 14 x 20 Inch](https://m.media-amazon.com/images/I/31cE47GDKXL.jpg)**woric 120 Sheets Green Tissue Paper for Gift Bags Sage Green Tissue Paper Bulk for Gifts Wrapping Art Crafts Wedding Neutral Baby Shower Birthday Decorations 14 x 20 Inch**woric**$12.71**4.7★**▲ 164%**](https://www.amazon.com/dp/B0FHCQVMQY) [![Jkopsnr 100 Sheets Kraft Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative](https://m.media-amazon.com/images/I/41rLuZTP+ZL.jpg)**Jkopsnr 100 Sheets Kraft Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative**Jkopsnr**$7.71**4.7★**▲ 67%**](https://www.amazon.com/dp/B0CGZ8847Q)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 34 weeks — +7.0% search growth over the last 90 days.

1K750Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**28%

*“Colors were beautiful”*

**Quality-Overall**28%

*“Good Quality”*

**Value For Money**10%

*“great value”*

**Advertised Vs Actual Product**7%

*“Beautiful and just as described”*

**Size-Overall**5%

*“Size is good”*

**Durability**4%

*“sturdy enough to handle layering, folding, and gluing without tearing easily during the crafting process”*

**Thickness**3%

*“amazing thick quality”*

**Compatibility-Overall**3%

*“Perfectly paired”*

**Shape/Style**1%

*“elegant”*

**Gifting Purpose**1%

*“Good quality and perfect size for packaging gifts”*

### **What buyers complain about **

**Size-Overall**33%

*“To small”*

**Color**15%

*“Color doesnt match the picture”*

**Value For Money**10%

*“Overpriced”*

**Thickness**8%

*“Thin”*

**Smell**5%

*“Only con was that they had a really strong smell”*

**Thin**5%

*“super thin and small”*

### **Top return reasons **

**Color**49%

**Size-Overall**13%

**Advertised Vs Actual Product**9%

**Material Quality**5%

**Thin**5%

**Value For Money**5%

**Display Colors**2%

**Paper Brightness**2%

**Wrinkles**2%

**Thickness**1%