---
title: "tan paper — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tan-paper"
last_updated: "2026-07-14T02:41:26.378Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — tan paper doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — tan paper doesn't clear our bar today."
  "og:title": "tan paper — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **tan paper**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 80Conversion 81Competition 15Returns 94Price range 51Avg price 73Brand share 0Review moat 68Quality gap 18

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+72.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.75**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****778.8**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.91–$24.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$131K**

$131K/yr · 105K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**74**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Pacon47% - Colorations41% - Mintboo10% - IDS INTERNATIONAL DESIGN SUPPLIES2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$39K40%$52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids](https://m.media-amazon.com/images/I/41JhkWPbZQL.jpg)**Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids**Colorations**$12.08**4.8★293 rev](https://www.amazon.com/dp/B08PF815Q3) [2![Pacon PAC103193 Art1st Drawing Paper 9 x 12 Manila 50 Sheets](https://m.media-amazon.com/images/I/51KxwEfZNOL.jpg)**Pacon PAC103193 Art1st Drawing Paper 9 x 12 Manila 50 Sheets**Pacon**$8.13**4.8★396 rev](https://www.amazon.com/dp/B009O4QLDI) [3![8.5x 11 Cream Art Drawing Paper for Painting Construction Bulk 80gsm Craft Paper for Sketch Doodles Coloring (70 Sheets)](https://m.media-amazon.com/images/I/21EbNTTzouL.jpg)**8.5x 11 Cream Art Drawing Paper for Painting Construction Bulk 80gsm Craft Paper for Sketch Doodles Coloring (70 Sheets)**Mintboo**$5.91**4.4★238 rev](https://www.amazon.com/dp/B0DR8TKJNT) [4![Pacon Medium Weight Manila Drawing Paper 9x12](https://m.media-amazon.com/images/I/31Znp5iwU0L.jpg)**Pacon Medium Weight Manila Drawing Paper 9x12**Pacon**$12.53**4.8★2,354 rev](https://www.amazon.com/dp/B000QE8BCY) [5![Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring](https://m.media-amazon.com/images/I/31e9ST9IBkL.jpg)**Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring**Colorations**$6.11**4.8★293 rev](https://www.amazon.com/dp/B08PMSR35J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![8.5x 11 Cream Art Drawing Paper for Painting Construction Bulk 80gsm Craft Paper for Sketch Doodles Coloring (70 Sheets)](https://m.media-amazon.com/images/I/21EbNTTzouL.jpg)**8.5x 11 Cream Art Drawing Paper for Painting Construction Bulk 80gsm Craft Paper for Sketch Doodles Coloring (70 Sheets)**Mintboo**$5.91**238 rev1y ago](https://www.amazon.com/dp/B0DR8TKJNT) [![Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes](https://m.media-amazon.com/images/I/21Oi6P7G5DL.jpg)**Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes**IDS INTERNATIONAL DESIGN SUPPLIES**$24.38**46 rev2y ago](https://www.amazon.com/dp/B0CQ3S5VZP) [![Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids](https://m.media-amazon.com/images/I/41JhkWPbZQL.jpg)**Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids**Colorations**$12.08**293 rev6y ago](https://www.amazon.com/dp/B08PF815Q3) [![Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring](https://m.media-amazon.com/images/I/31e9ST9IBkL.jpg)**Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring**Colorations**$6.11**293 rev6y ago](https://www.amazon.com/dp/B08PMSR35J) [![Colorations Manila Paper - 12 x 18 inches 500 Sheets 50lb Paper Stock Art Supplies for Craft Projects and Drawing](https://m.media-amazon.com/images/I/41JhkWPbZQL.jpg)**Colorations Manila Paper - 12 x 18 inches 500 Sheets 50lb Paper Stock Art Supplies for Craft Projects and Drawing**Colorations**$22.30**293 rev6y ago](https://www.amazon.com/dp/B08PF5P518)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring](https://m.media-amazon.com/images/I/31e9ST9IBkL.jpg)**Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring**Colorations**$6.11**4.8★**▲ 224%**](https://www.amazon.com/dp/B08PMSR35J) [![Colorations Manila Paper - 12 x 18 inches 500 Sheets 50lb Paper Stock Art Supplies for Craft Projects and Drawing](https://m.media-amazon.com/images/I/41JhkWPbZQL.jpg)**Colorations Manila Paper - 12 x 18 inches 500 Sheets 50lb Paper Stock Art Supplies for Craft Projects and Drawing**Colorations**$22.30**4.8★**▲ 62%**](https://www.amazon.com/dp/B08PF5P518) [![Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes](https://m.media-amazon.com/images/I/21Oi6P7G5DL.jpg)**Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes**IDS INTERNATIONAL DESIGN SUPPLIES**$24.38**4.5★**▲ 59%**](https://www.amazon.com/dp/B0CQ3S5VZP) [![Pacon Medium Weight Manila Drawing Paper 12x18](https://m.media-amazon.com/images/I/21brUhUstAL.jpg)**Pacon Medium Weight Manila Drawing Paper 12x18**Pacon**$23.99**4.8★**▲ 51%**](https://www.amazon.com/dp/B000F8XH3O) [![Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids](https://m.media-amazon.com/images/I/41JhkWPbZQL.jpg)**Colorations Manila Paper - Heavyweight 50lb 9 x 12 Inches 500 Sheets - School & Art Supplies for Kids**Colorations**$12.08**4.8★**▲ 37%**](https://www.amazon.com/dp/B08PF815Q3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +72.8% search growth over the last 90 days.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Good quality”*

**Color**26%

*“I felt nostalgic giving it to mine to color on”*

**Value For Money**22%

*“Good item, price and description”*

**Thickness**7%

*“not too thin”*

**Size-Overall**6%

*“A good size to make clothing patterns”*

**Stitch/Finish/Polish**4%

*“Nice color and nice textured finish on both sides”*

**Advertised Vs Actual Product**4%

*“almost looks like it”*

### **What buyers complain about **

**Thickness**30%

*“A bit thicker than normal pattern paper”*

**Measurement/Reading Accuracy**20%

*“Im using it for dnd maps which are 1 inch grids so the discrepancy is inconvenient”*

**Advertised Vs Actual Product**20%

*“The pictures on Amazon do not show the package wrapper”*

**Ease Of Use**10%

*“easy to rip”*

**Paper Quality**10%

*“It feels like very thin cheap construction paper”*

### **Top return reasons **

**Advertised Vs Actual Product**23%

**Color**19%

**Size-Overall**15%

**Paper Quality**11%

**Thin**8%

**Value For Money**6%

**Quality-Overall**3%

**Thickness**3%

**Functionality-Overall**3%

**Material Quality**3%