---
title: "tan cardstock — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tan-cardstock"
last_updated: "2026-07-14T01:55:02.562Z"
locale: en
meta:
  description: "tan cardstock shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tan cardstock shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tan cardstock — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tan cardstock**

**Worth a look**

Shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 42Conversion 82Competition 81Returns 79Price range 57Avg price 57Brand share 84Review moat 74Quality gap 23

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****535.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.25–$28.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$31K**

$31K/yr · 28K searches

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**28 **▼falling

**Sellers**

**78**

**Top-5 brand share**

**51%**

**Open market**

**43%**

- Goefun23% - Topeen8% - Neenah8% - KIVTFF6% - SUMERX6% - FloraSea6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6124%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![30 Sheets Color Tones Cardstock Paper 250GSM 8.5x11 Brown](https://m.media-amazon.com/images/I/41qhDjSkHXL.jpg)**30 Sheets Color Tones Cardstock Paper 250GSM 8.5x11 Brown**Topeen**$8.35**4.8★338 rev](https://www.amazon.com/dp/B0DZVC5HQ4) [2![Exact Vellum Bristol 8.5 x 11 67 lb/147 GSM Tan 250 Sheets (82381)](https://m.media-amazon.com/images/I/416y6+GMmFL.jpg)**Exact Vellum Bristol 8.5 x 11 67 lb/147 GSM Tan 250 Sheets (82381)**Neenah**$27.85**4.6★99 rev](https://www.amazon.com/dp/B00H88W2R6) [3![24 Sheets Parchment Cardstock 8.5 x 11 Textured Printer Paper Goefun 90lb Tan Card Stock Printer Paper for Scrapbooking Cardmaking Invitations and Crafts](https://m.media-amazon.com/images/I/312gk2qxWtL.jpg)**24 Sheets Parchment Cardstock 8.5 x 11 Textured Printer Paper Goefun 90lb Tan Card Stock Printer Paper for Scrapbooking Cardmaking Invitations and Crafts**Goefun**$9.25**4.7★1,072 rev](https://www.amazon.com/dp/B0BQ7JW52P) [4![25 Sheets Tan Cardstock 8.5 x 11 Tan Paper 90lb Card Stock Printer Paper for Invitations Scrapbooking Crafts DIY Cards (tan)](https://m.media-amazon.com/images/I/319nQNyhd-L.jpg)**25 Sheets Tan Cardstock 8.5 x 11 Tan Paper 90lb Card Stock Printer Paper for Invitations Scrapbooking Crafts DIY Cards (tan)**KIVTFF**$7.56**3.5★18 rev](https://www.amazon.com/dp/B0F4L6GD5M) [5![25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards](https://m.media-amazon.com/images/I/51ZX6PluKjL.jpg)**25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards**FloraSea**$5.99**4.7★426 rev](https://www.amazon.com/dp/B0D2D8Y878)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/413mesBEXhL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$15.24**141 rev2mo ago](https://www.amazon.com/dp/B0GSJPH8V2) [![40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM](https://m.media-amazon.com/images/I/319Xqg0wdOL.jpg)**40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM**SUMERX**$5.96**355 rev3mo ago](https://www.amazon.com/dp/B0GTVD5SD6) [![60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb](https://m.media-amazon.com/images/I/41if6nOKBmL.jpg)**60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb**YINUOYOUJIA**$12.89**203 rev4mo ago](https://www.amazon.com/dp/B0GRTCM72C) [![Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts](https://m.media-amazon.com/images/I/41PhmKKMIgL.jpg)**Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts**Tewyag**$7.79**24 rev7mo ago](https://www.amazon.com/dp/B0G439LC9H) [![40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations](https://m.media-amazon.com/images/I/316RXfs92yL.jpg)**40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations**Glyanlee**$6.61**120 rev7mo ago](https://www.amazon.com/dp/B0FW4T7JYV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb](https://m.media-amazon.com/images/I/41if6nOKBmL.jpg)**60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb**YINUOYOUJIA**$12.89**4.6★**▲ 262%**](https://www.amazon.com/dp/B0GRTCM72C) [![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/413mesBEXhL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$15.24**4.8★**▲ 258%**](https://www.amazon.com/dp/B0GSJPH8V2) [![40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM](https://m.media-amazon.com/images/I/319Xqg0wdOL.jpg)**40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM**SUMERX**$5.96**4.7★**▲ 253%**](https://www.amazon.com/dp/B0GTVD5SD6) [![40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations](https://m.media-amazon.com/images/I/316RXfs92yL.jpg)**40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations**Glyanlee**$6.61**4.7★**▲ 219%**](https://www.amazon.com/dp/B0FW4T7JYV) [![100 Sheets Beige Card Stock 8.5 x 11in 250GSM 92lb Cardstock Card Stock Construction Paper Heavy Weight Printer Paper for Invitations Stationery Printing Scrapbooking Crafts DIY Cards](https://m.media-amazon.com/images/I/31wIW8krrFL.jpg)**100 Sheets Beige Card Stock 8.5 x 11in 250GSM 92lb Cardstock Card Stock Construction Paper Heavy Weight Printer Paper for Invitations Stationery Printing Scrapbooking Crafts DIY Cards**UZLU**$15.52**4.6★**▲ 181%**](https://www.amazon.com/dp/B0DDT42TLG)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — +13.7% search growth over the last 90 days.

600400Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Good Value, Quality Card Stock”*

**Paper Quality**15%

*“Good craft paper”*

**Color**11%

*“the color is beautiful”*

**Advertised Vs Actual Product**8%

*“Did its job”*

**Value For Money**5%

*“Worth the price”*

**Print Quality**4%

*“Great looking - Easy to print on”*

**Thickness**4%

*“I finally found cardstock in the exact thickness Ive been looking for”*

**Weight Heavy**3%

*“Nice heavy to use as card bases”*

**Strength**2%

*“it's sturdy”*

**Durability**2%

*“very durable”*

### **What buyers complain about **

**Color**20%

*“Color not as described”*

**Thickness**13%

*“While I knew they were slightly thicker than the paper that I usually use”*

**Paper Quality**8%

*“the paper is thin”*

**Print Quality**5%

*“But this paper was terrible quality for printing”*

**Advertised Vs Actual Product**4%

*“Dont go on the pictures”*

**Jamming/Clogging**4%

*“Jams every time”*

**Quality-Overall**3%

*“which makes it look noticeably lower quality”*

**Ease Of Use**3%

*“Cant use it”*

**Paper Brightness**2%

*“The paper is definitely yellow not ivory or cream”*

**Weight Light**2%

*“It not heavyweight at all”*

### **Top return reasons **

**Color**36%

**Paper Quality**14%

**Size-Overall**7%

**Value For Money**5%

**Paper Brightness**5%

**Advertised Vs Actual Product**5%

**Display Colors**5%

**Thickness**5%

**Thin**2%

**Weight Heavy**2%