---
title: "tabletop easel pad — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/tabletop-easel-pad"
last_updated: "2026-07-14T00:01:03.878Z"
locale: en
meta:
  description: "a small market ($35K/yr) — tabletop easel pad doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — tabletop easel pad doesn't clear our bar today."
  "og:title": "tabletop easel pad — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **tabletop easel pad**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 22Conversion 96Competition 20Returns 89Price range 95Avg price 95Brand share 11Review moat 65Quality gap 52

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$38.36**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.35–$65.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****907.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$35K**

$35K/yr · 7K searches

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **—flat

**Sellers**

**77**

**Top-5 brand share**

**96%**

**Open market**

**4%**

- Post-it55% - Nortix11% - Amazon Basics10% - Comix10% - STAPLES5% - Hebayy5% - Open — no brand owns it (1 brand, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand](https://m.media-amazon.com/images/I/31grVGLHxFL.jpg)**Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand**Post-it**$23.24**4.7★3,072 rev](https://www.amazon.com/dp/B00006IA99) [2![Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)](https://m.media-amazon.com/images/I/31CNftrR5vL.jpg)**Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)**Post-it**$48.42**4.6★677 rev](https://www.amazon.com/dp/B07QL3FWXP) [3![Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads](https://m.media-amazon.com/images/I/31U6ijfNC7L.jpg)**Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads**Nortix**$58.82**3.9★37 rev](https://www.amazon.com/dp/B0C6TJXRC9) [4![Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack](https://m.media-amazon.com/images/I/31mH-acedTL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack**Amazon Basics**$25.98**4.4★1,320 rev](https://www.amazon.com/dp/B0BH98Y9WH) [5![Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack](https://m.media-amazon.com/images/I/41uGGi7QAFL.jpg)**Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack**Comix**$65.58**4.4★40 rev](https://www.amazon.com/dp/B0D2CBXRY8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![STAPLES Ultra Sticky Tabletop Easel Pad 20 x 23 20 Sheets/Pad - Easelt Pad for Meetings & Classrooms](https://m.media-amazon.com/images/I/31ywiM8HNWL.jpg)**STAPLES Ultra Sticky Tabletop Easel Pad 20 x 23 20 Sheets/Pad - Easelt Pad for Meetings & Classrooms**STAPLES**$15.35**25 rev1y ago](https://www.amazon.com/dp/B0FCPTZJ8B) [![Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack](https://m.media-amazon.com/images/I/41uGGi7QAFL.jpg)**Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack**Comix**$65.58**40 rev2y ago](https://www.amazon.com/dp/B0D2CBXRY8) [![Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Large Self Stick Easel Paper for Office School Supplies 20 Sheets/Pad 2 Pads/Pack](https://m.media-amazon.com/images/I/415A4MCxlVL.jpg)**Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Large Self Stick Easel Paper for Office School Supplies 20 Sheets/Pad 2 Pads/Pack**Comix**$41.94**90 rev2y ago](https://www.amazon.com/dp/B0D2CV6YMS) [![Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads](https://m.media-amazon.com/images/I/31U6ijfNC7L.jpg)**Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads**Nortix**$58.82**37 rev3y ago](https://www.amazon.com/dp/B0C6TJXRC9) [![Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack](https://m.media-amazon.com/images/I/31Lfm75t2bL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack**Amazon Basics**$51.12**1,320 rev3y ago](https://www.amazon.com/dp/B0BH9DDCX7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack](https://m.media-amazon.com/images/I/31Lfm75t2bL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack**Amazon Basics**$51.12**4.4★**▲ 191%**](https://www.amazon.com/dp/B0BH9DDCX7) [![Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand](https://m.media-amazon.com/images/I/31grVGLHxFL.jpg)**Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand**Post-it**$23.24**4.7★**▲ 42%**](https://www.amazon.com/dp/B00006IA99) [![Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads](https://m.media-amazon.com/images/I/31U6ijfNC7L.jpg)**Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads**Nortix**$58.82**3.9★**▲ 18%**](https://www.amazon.com/dp/B0C6TJXRC9) [![Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)](https://m.media-amazon.com/images/I/31CNftrR5vL.jpg)**Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)**Post-it**$48.42**4.6★**— 5%**](https://www.amazon.com/dp/B07QL3FWXP) [![Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack](https://m.media-amazon.com/images/I/41uGGi7QAFL.jpg)**Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack**Comix**$65.58**4.4★**— 1%**](https://www.amazon.com/dp/B0D2CBXRY8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — -6.3% search growth over the last 90 days.

175125Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**20%

*“good easel paper”*

**Adhesion/Stickiness**18%

*“so it sticks to walls nicely”*

**Quality-Overall**13%

*“Great quality flip board”*

**Size-Overall**9%

*“Great size”*

**Drawing Experience**4%

*“bought for my daughter who loves coloring, drawing, painting, and anything crafty”*

**Ease Of Use**3%

*“easy to use”*

**Thickness**3%

*“The paper is thick”*

**Office Usability**3%

*“Perfect for meetings and planning sessions”*

**Flexibility**3%

*“Versatile”*

**Efficiency**3%

*“This product worked out very well for my small group meeting”*

### **What buyers complain about **

**Adhesion/Stickiness**37%

*“Not sticky enough”*

**Strength**9%

*“Can't stand up on its own - the backing is super flimsy”*

**Advertised Vs Actual Product**7%

*“Very misleading”*

**Size-Overall**7%

*“Huge”*

**Smell**6%

*“I will note that it smells like burnt rubber”*

**Magnetic Strength/Adsorption**3%

*“Unfortunately these were not very magnetic”*

**Paper Quality**3%

*“The glue took off a layer of paper from the next page”*

**Durability**3%

*“Peels off wall within hours”*

**Assembly/Installation**3%

*“the lack of proper assembly defeats the purpose”*

**Office Usability**2%

*“Problem is, they don't stick to the conference room walls of the room I'm in”*

### **Top return reasons **

**Size-Overall**40%

**Adhesion/Stickiness**19%

**Paper Quality**6%

**Advertised Vs Actual Product**5%

**Defective Material/Parts**5%

**Value For Money**5%

**Functionality-Overall**2%

**Strength**2%

**Quality-Overall**2%

**Weight Heavy**1%