---
title: "sublimation tumblers — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sublimation-tumblers"
last_updated: "2026-07-14T02:43:30.932Z"
locale: en
meta:
  description: "sublimation tumblers clears our launch bar: a $2.3M/yr market growing +10.4% this quarter with returns at 1.0%."
  "og:description": "sublimation tumblers clears our launch bar: a $2.3M/yr market growing +10.4% this quarter with returns at 1.0%."
  "og:title": "sublimation tumblers — Niche Verdict: Launch it (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sublimation tumblers**

**Launch it**

A $2.3M/yr market growing +10.4% this quarter with returns at 1.0% — clears our launch bar.

Market size 95Growth 38Conversion 50Competition 61Returns 95Price range 52Avg price 91Brand share 43Review moat 58Quality gap 18

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 1.1M searches

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$55.00**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,171.82**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$12.61–$175.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- Joyclub30% - YOUKE OLA19% - UIRZOTN14% - PYD Life10% - Kocdam6% - ZONEGRACE3% - Open — no brand owns it (11 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$117K10%$234K15%$351K20%$467K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Joyclub Sublimation Tumblers Blanks 20 oz 10 Pack Skinny Straight Tumblers Bulk Stainless Steel Insulated Sublimation Cups with Lid and Straw Gift Box](https://m.media-amazon.com/images/I/51j-u+tRDoL.jpg)**Joyclub Sublimation Tumblers Blanks 20 oz 10 Pack Skinny Straight Tumblers Bulk Stainless Steel Insulated Sublimation Cups with Lid and Straw Gift Box**Joyclub**$39.85**4.8★2,468 rev](https://www.amazon.com/dp/B0BMFSGQ4P) [2![UIRZOTN 8 Pack 20oz Sublimation Tumbler Blanks Skinny Straight in Bulk Stainless Steel Insulated Sublimation Tumbler with Polymer Coating for Heat Transfer With Lid Straw ribbon Gift box](https://m.media-amazon.com/images/I/51RcFp+t6mL.jpg)**UIRZOTN 8 Pack 20oz Sublimation Tumbler Blanks Skinny Straight in Bulk Stainless Steel Insulated Sublimation Tumbler with Polymer Coating for Heat Transfer With Lid Straw ribbon Gift box**UIRZOTN**$33.73**4.8★1,814 rev](https://www.amazon.com/dp/B0BN3Q6JX2) [3![PYD Life Sublimation Blanks Skinny Tumbler White 20 OZ Straight Stainless Steel with Metal Straw for Mug Tumbler Heat Press Machine Sublimation Printing 4 Pack](https://m.media-amazon.com/images/I/31qvFNk93+L.jpg)**PYD Life Sublimation Blanks Skinny Tumbler White 20 OZ Straight Stainless Steel with Metal Straw for Mug Tumbler Heat Press Machine Sublimation Printing 4 Pack**PYD Life**$20.70**4.8★5,043 rev](https://www.amazon.com/dp/B08NVF2MMF) [4![Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes](https://m.media-amazon.com/images/I/51g+-Y5HcPL.jpg)**Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes**Joyclub**$56.64**4.4★140 rev](https://www.amazon.com/dp/B0F9L3J8KD) [5![YOUKE OLA 10 Pack Sublimation Tumblers Bulk Straight Skinny Tumbler Blanks 20oz for Heat Transfer Individual Gift Boxed Double Wall Insulated Tumbler with Shrink Wrap Films & Heat Tape & Straws](https://m.media-amazon.com/images/I/412y7a6DQKL.jpg)**YOUKE OLA 10 Pack Sublimation Tumblers Bulk Straight Skinny Tumbler Blanks 20oz for Heat Transfer Individual Gift Boxed Double Wall Insulated Tumbler with Shrink Wrap Films & Heat Tape & Straws**YOUKE OLA**$37.93**4.7★1,801 rev](https://www.amazon.com/dp/B09J39B6BC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes](https://m.media-amazon.com/images/I/51g+-Y5HcPL.jpg)**Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes**Joyclub**$56.64**140 rev11mo ago](https://www.amazon.com/dp/B0F9L3J8KD) [![16 Pack Sublimation Tumblers Edge Blanks Skinny Straight Bulk 20 oz Stainless Steel Double Wall Insulated Tumbler with Straw & Lids for Heat Transfer White](https://m.media-amazon.com/images/I/41yHUtVL2eL.jpg)**16 Pack Sublimation Tumblers Edge Blanks Skinny Straight Bulk 20 oz Stainless Steel Double Wall Insulated Tumbler with Straw & Lids for Heat Transfer White**TUMBCHIC**$55.91**58 rev1y ago](https://www.amazon.com/dp/B0F2YY15FX) [![Muwnrol 50 Pack 20 Oz Sublimation Tumblers Bulk Stainless Steel Double Wall Vacuum Insulation Cup Sublimation Cups with Straw Individually Box (Flat Edge)](https://m.media-amazon.com/images/I/51iZxkb4EYL.jpg)**Muwnrol 50 Pack 20 Oz Sublimation Tumblers Bulk Stainless Steel Double Wall Vacuum Insulation Cup Sublimation Cups with Straw Individually Box (Flat Edge)**Muwnrol**$170.05**77 rev1y ago](https://www.amazon.com/dp/B0DKP7GDNL) [![CWRIEB 4pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 4pack 20oz](https://m.media-amazon.com/images/I/516Ypp4ApCL.jpg)**CWRIEB 4pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 4pack 20oz**CWRIEB**$20.92**361 rev2y ago](https://www.amazon.com/dp/B0D4PHHCCT) [![CWRIEB 8pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 8pack 20oz](https://m.media-amazon.com/images/I/41GXrHyraeL.jpg)**CWRIEB 8pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 8pack 20oz**CWRIEB**$31.07**361 rev2y ago](https://www.amazon.com/dp/B0D4PGWSSR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Joyclub 50 Pack Sublimation Tumblers Blank 20 oz Straight Skinny bulk for Heat transfer Double Wall Insulated Tumbler with Lids Straw Rubber Bottoms Individually Gift Boxed and Shrink Wrap Films](https://m.media-amazon.com/images/I/51-JswQ5a6L.jpg)**Joyclub 50 Pack Sublimation Tumblers Blank 20 oz Straight Skinny bulk for Heat transfer Double Wall Insulated Tumbler with Lids Straw Rubber Bottoms Individually Gift Boxed and Shrink Wrap Films**Joyclub**$174.11**4.5★**▲ 155%**](https://www.amazon.com/dp/B0BMFVYPHM) [![Cricut Beveled Blank Ceramic-Coated Dishwasher & Microwave Safe Mug to Decorate Mug Press & Infusible Ink Compatible 12 Oz Sublimation Ideal for Crafts and Printing 6 Count White](https://m.media-amazon.com/images/I/31ex3G3vSDL.jpg)**Cricut Beveled Blank Ceramic-Coated Dishwasher & Microwave Safe Mug to Decorate Mug Press & Infusible Ink Compatible 12 Oz Sublimation Ideal for Crafts and Printing 6 Count White**Cricut**$12.61**4.8★**▲ 127%**](https://www.amazon.com/dp/B08TT1CPQD) [![Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes](https://m.media-amazon.com/images/I/51g+-Y5HcPL.jpg)**Joyclub 16 Pack Sublimation Tumblers Blanks 20 oz Flat Edge Skinny Straight Sublimation Cups With Lids and Straws for Heat Press No Gift Boxes**Joyclub**$56.64**4.4★**▲ 91%**](https://www.amazon.com/dp/B0F9L3J8KD) [![CWRIEB 4pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 4pack 20oz](https://m.media-amazon.com/images/I/516Ypp4ApCL.jpg)**CWRIEB 4pack 20oz flat edge sublimation tumblers White skinny insulated Sublimation tumbler Straight Cups with Individual Gift Box Silicone Bottom Polymer Coating for Heat Transfer 4pack 20oz**CWRIEB**$20.92**4.7★**▲ 72%**](https://www.amazon.com/dp/B0D4PHHCCT) [![UIRZOTN 25 Pack 20oz Sublimation Tumbler Blanks Skinny Straight in Bulk Stainless Steel Insulated Sublimation Tumbler with Polymer Coating for Heat Transfer with Lid Straw Ribbon Gift Box](https://m.media-amazon.com/images/I/519KlK0iuUL.jpg)**UIRZOTN 25 Pack 20oz Sublimation Tumbler Blanks Skinny Straight in Bulk Stainless Steel Insulated Sublimation Tumbler with Polymer Coating for Heat Transfer with Lid Straw Ribbon Gift Box**UIRZOTN**$96.11**4.8★**▲ 43%**](https://www.amazon.com/dp/B0BPH2C8B7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**35%

*“Excellent product”*

**Color**14%

*“Bright colors”*

**Value For Money**10%

*“Great value”*

**Gifting Purpose**7%

*“Great for giving as a gift”*

**Durability**5%

*“also best durability color goes great on them”*

**Temperature Retention**3%

*“These tumblers do a great job keeping drinks cold”*

**Material Quality**3%

*“theyre perfect for epoxy”*

**Size-Overall**3%

*“Nice size”*

**Ease Of Cleaning**3%

*“easy to clean”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Quality-Overall**26%

*“Sloppy”*

**Size-Overall**13%

*“Sizing off”*

**Color**9%

*“The color does not transfer very well”*

**Heating**6%

*“Not good with heat press machine”*

**Durability**4%

*“try to remove the tops it starts to cracks”*

**Defective Material/Parts**3%

*“One of the tumblers came damaged/ defective I can not use this”*

**Adhesion/Stickiness**3%

*“felt sticky”*

**Thickness**3%

*“wish bottom rubber was a little thicker”*

**Paint Quality**3%

*“Not impressed there where paint runs on 4 of the cups definitely wont buy bulk again of these tumblers”*

**Brightness/Shine/Glow**3%

*“I have never had issues with cups however these would not cone out bright or anything”*

### **Top return reasons **

**Size-Overall**27%

**Value For Money**23%

**Advertised Vs Actual Product**10%

**Quality-Overall**9%

**Product Condition**4%

**Color**4%

**Functionality-Overall**4%

**Scratch Resistance**2%

**Defective Material/Parts**2%

**Compatibility-Overall**2%