---
title: "sublimation paper 11x17 — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sublimation-paper-11x17"
last_updated: "2026-07-13T18:44:21.290Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — sublimation paper 11x17 doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — sublimation paper 11x17 doesn't clear our bar today."
  "og:title": "sublimation paper 11x17 — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sublimation paper 11x17**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 49Conversion 97Competition 15Returns 84Price range 89Avg price 95Brand share 0Review moat 22Quality gap 18

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$24.43**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.64–$31.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+19.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$107K**

$107K/yr · 30K searches

**Review moat**

**Bad****9,273.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- A-SUB45% - HTVRONT38% - MOOSHU9% - KOALA PAPER8% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$21K30%$32K40%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)](https://m.media-amazon.com/images/I/41zFtUu7rML.jpg)**HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)**HTVRONT**$20.92**4.8★4,479 rev](https://www.amazon.com/dp/B09FL9NFWZ) [2![A-SUB Sublimation Paper 11x17 Inch 110 Sheets Compatible with Sublimation Printer and Ink 125g](https://m.media-amazon.com/images/I/41CoMwN067L.jpg)**A-SUB Sublimation Paper 11x17 Inch 110 Sheets Compatible with Sublimation Printer and Ink 125g**A-SUB**$31.88**4.8★53,735 rev](https://www.amazon.com/dp/B06XS48KJY) [3![A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets](https://m.media-amazon.com/images/I/41eyBo2fKOL.jpg)**A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets**A-SUB**$20.60**4.8★5,012 rev](https://www.amazon.com/dp/B08CRPFMFH) [4![Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More](https://m.media-amazon.com/images/I/51frbu1KhTL.jpg)**Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More**MOOSHU**$13.64**4.3★380 rev](https://www.amazon.com/dp/B09B2YLCJ6) [5![Koala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g](https://m.media-amazon.com/images/I/41pXjsHHkmL.jpg)**Koala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g**KOALA PAPER**$20.72**4.6★2,230 rev](https://www.amazon.com/dp/B07P189BSR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HTVRONT Sublimation Paper 11x17 Inch - 200 Sheets sublimation transfer paper Compatible with Inkjet Printer sublimation heat transfer paper for Tumblers Mugs T-shirts and Other Sublimation Blanks](https://m.media-amazon.com/images/I/41gRGblg9iL.jpg)**HTVRONT Sublimation Paper 11x17 Inch - 200 Sheets sublimation transfer paper Compatible with Inkjet Printer sublimation heat transfer paper for Tumblers Mugs T-shirts and Other Sublimation Blanks**HTVRONT**$30.74**1,315 rev3y ago](https://www.amazon.com/dp/B0BGG6CP9L) [![HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts](https://m.media-amazon.com/images/I/41NaRtcgnyL.jpg)**HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts**HTVRONT**$25.53**2,365 rev4y ago](https://www.amazon.com/dp/B09VSV93ZK) [![Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More](https://m.media-amazon.com/images/I/51frbu1KhTL.jpg)**Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More**MOOSHU**$13.64**380 rev4y ago](https://www.amazon.com/dp/B09B2YLCJ6) [![HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)](https://m.media-amazon.com/images/I/41zFtUu7rML.jpg)**HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)**HTVRONT**$20.92**4,479 rev4y ago](https://www.amazon.com/dp/B09FL9NFWZ) [![HTVRONT Sublimation Paper 11x17 inches - 150 Sheets Inkjet Sublimation Paper Compatible with Inkjet Printer 120gsm](https://m.media-amazon.com/images/I/41IqE-Fgh4S.jpg)**HTVRONT Sublimation Paper 11x17 inches - 150 Sheets Inkjet Sublimation Paper Compatible with Inkjet Printer 120gsm**HTVRONT**$25.16**8,302 rev5y ago](https://www.amazon.com/dp/B095C54T3C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Koala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g](https://m.media-amazon.com/images/I/41pXjsHHkmL.jpg)**Koala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g**KOALA PAPER**$20.72**4.6★**▲ 72%**](https://www.amazon.com/dp/B07P189BSR) [![Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More](https://m.media-amazon.com/images/I/51frbu1KhTL.jpg)**Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More**MOOSHU**$13.64**4.3★**▲ 36%**](https://www.amazon.com/dp/B09B2YLCJ6) [![A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets](https://m.media-amazon.com/images/I/41eyBo2fKOL.jpg)**A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets**A-SUB**$20.60**4.8★**▲ 20%**](https://www.amazon.com/dp/B08CRPFMFH) [![A-SUB Sublimation Paper- 150 Sheets Heat Transfer Paper 11x17 inch Compatible with Inkjet Sublimation Printer 105g](https://m.media-amazon.com/images/I/41MMvl6MIJL.jpg)**A-SUB Sublimation Paper- 150 Sheets Heat Transfer Paper 11x17 inch Compatible with Inkjet Sublimation Printer 105g**A-SUB**$30.65**4.8★**▲ 11%**](https://www.amazon.com/dp/B07Y2C1ZFJ) [![HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts](https://m.media-amazon.com/images/I/41NaRtcgnyL.jpg)**HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts**HTVRONT**$25.53**4.8★**— 1%**](https://www.amazon.com/dp/B09VSV93ZK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.

1K750Prime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**26%

*“Great quality paper for the best prints”*

**Quality-Overall**22%

*“Good quality and affordable”*

**Design-Overall**10%

*“Great precut and brand”*

**Color**10%

*“My colors are always consistent”*

**Paper Brightness**8%

*“I love that the brightness is perfect just like the heavy paper”*

**Customizable/Convertible**8%

*“it can be used for all kind of custom items”*

**Print Quality**6%

*“print was perfect”*

**Thickness**4%

*“Very good quality, thick also the color is very vibrant and smudge resistant”*

**Ease Of Use**3%

*“its easy to use”*

### **What buyers complain about **

**Paper Quality**27%

*“The problem was that the paper was bleeding on the outside edge of your image”*

**Smudge Resistance**10%

*“smudges”*

**Print Quality**10%

*“It is the paper not your printer”*

**Flatness**10%

*“This paper is not flat when it goes threw printer the edges start folding”*

**Paper Compatibility**10%

*“That this paper does not go threw printer good corners fold up”*

**Moist/Dry**10%

*“it doesnt dry fast”*

**Quality-Overall**7%

*“This is junk dont buy it”*

**Jamming/Clogging**7%

*“it super thin keeps jamming my printers”*

### **Top return reasons **

**Size-Overall**58%

**Compatibility-Overall**12%

**Paper Quality**9%

**Paper Compatibility**4%

**Print Quality**3%

**Value For Money**3%

**Functionality-Overall**2%

**Advertised Vs Actual Product**2%

**Moist/Dry**1%

**Quality-Overall**1%