---
title: "strathmore watercolor sketchbook — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/strathmore-watercolor-sketchbook"
last_updated: "2026-07-13T21:39:31.104Z"
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  description: "a small market ($85K/yr) — strathmore watercolor sketchbook doesn't clear our bar today."
  "og:description": "a small market ($85K/yr) — strathmore watercolor sketchbook doesn't clear our bar today."
  "og:title": "strathmore watercolor sketchbook — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **strathmore watercolor sketchbook**

**Skip it**

A small market ($85K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 30Conversion 77Competition 44Returns 97Price range 74Avg price 70Brand share 23Review moat 28Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.59–$41.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.40**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,702.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$85K**

$85K/yr · 79K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**54**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Strathmore67% - Canson8% - U.S. Art Supply7% - Hapikalor5% - Bonmiy4% - Fuxi3% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Strathmore 300 Series Watercolor Paper Pad 9x12 inches 24 Sheets (140lb/300g) - Artist Paper for Adults and Students - Watercolors Mixed Media Markers and Art Journaling](https://m.media-amazon.com/images/I/51kC5S+NlZL.jpg)**Strathmore 300 Series Watercolor Paper Pad 9x12 inches 24 Sheets (140lb/300g) - Artist Paper for Adults and Students - Watercolors Mixed Media Markers and Art Journaling**Strathmore**$12.51**4.7★2,838 rev](https://www.amazon.com/dp/B0027AAIS0) [2![Strathmore 400 Series Wire Bound Watercolor Pad 140 lb. Cold Press 9 X 12 inches White 12 Sheets (440-1)](https://m.media-amazon.com/images/I/41ChVLetErL.jpg)**Strathmore 400 Series Wire Bound Watercolor Pad 140 lb. Cold Press 9 X 12 inches White 12 Sheets (440-1)**Strathmore**$9.55**4.8★3,839 rev](https://www.amazon.com/dp/B0027AGLM2) [3![Strathmore 300 Series Tape Bound Watercolor Pad 140 lb. Cold Press 11 X 15 inches White 12 Sheets (360-111)](https://m.media-amazon.com/images/I/51oxfEcQBCL.jpg)**Strathmore 300 Series Tape Bound Watercolor Pad 140 lb. Cold Press 11 X 15 inches White 12 Sheets (360-111)**Strathmore**$9.76**4.7★2,109 rev](https://www.amazon.com/dp/B000KNLQIM) [4![U.S. Art Supply 11 x 14 Premium Heavyweight Watercolor Paper Pad Pack of 2 (12 Sheets Each) 140lb (300gsm) - Cold Pressed Acid-Free Wet Water Color Paper - for Artists Students](https://m.media-amazon.com/images/I/51YSK0M7hrL.jpg)**U.S. Art Supply 11 x 14 Premium Heavyweight Watercolor Paper Pad Pack of 2 (12 Sheets Each) 140lb (300gsm) - Cold Pressed Acid-Free Wet Water Color Paper - for Artists Students**U.S. Art Supply**$19.92**4.3★1,874 rev](https://www.amazon.com/dp/B00PG1XJ7E) [5![Strathmore 440-2 STR-440-2 12 Sheet No.140 Watercolor Cp Wire Bound Pad 11 by 15 11x15](https://m.media-amazon.com/images/I/51tpOZuOj2L.jpg)**Strathmore 440-2 STR-440-2 12 Sheet No.140 Watercolor Cp Wire Bound Pad 11 by 15 11x15**Strathmore**$13.92**4.8★3,839 rev](https://www.amazon.com/dp/B0024KSG8M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)](https://m.media-amazon.com/images/I/41ZaNa4qFeL.jpg)**120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)**Prudiut**$41.82**861 rev6mo ago](https://www.amazon.com/dp/B0GBW8YH9S) [![Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.](https://m.media-amazon.com/images/I/41icSRd5ZfL.jpg)**Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.**Fuxi**$21.01**16,539 rev7mo ago](https://www.amazon.com/dp/B0FVGBFX17) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**319 rev9mo ago](https://www.amazon.com/dp/B0FLWVQ9YB) [![Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch](https://m.media-amazon.com/images/I/41FWTkETcQL.jpg)**Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch**Strathmore**$18.87**9 rev1y ago](https://www.amazon.com/dp/B0F97VKL95) [![Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41lC5xbRRML.jpg)**Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.**Ogfu**$7.52**811 rev1y ago](https://www.amazon.com/dp/B0DF5N52QB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)](https://m.media-amazon.com/images/I/41ZaNa4qFeL.jpg)**120 Sheets Large Watercolor Paper Bulk 140 lb/300 GSM Cold Press Paper White Water Color Paper for Students Adults Artists Drawing Gift Cards(11 x 14 inch)**Prudiut**$41.82**4.6★**▲ 210%**](https://www.amazon.com/dp/B0GBW8YH9S) [![Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.](https://m.media-amazon.com/images/I/41icSRd5ZfL.jpg)**Fuxi Water Color Paper 11x14 Large Watercolor Paper 140 lb Cold Press 32 Sheets (64 Pages) Watercolor Notebook Water Color SketchBbooks for Adults Art Spplies.**Fuxi**$21.01**4.8★**▲ 152%**](https://www.amazon.com/dp/B0FVGBFX17) [![Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch](https://m.media-amazon.com/images/I/41FWTkETcQL.jpg)**Strathmore 400 Series Watercolor Paper Art Book Matte Brown Cover Natural White Hardbound 24 Sheets 8.5x11 inch**Strathmore**$18.87**4.6★**▲ 136%**](https://www.amazon.com/dp/B0F97VKL95) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**4.7★**▲ 117%**](https://www.amazon.com/dp/B0FLWVQ9YB) [![Strathmore 200 Series Watercolor Paper Pad 9x12 inch 15 Sheets](https://m.media-amazon.com/images/I/41OyH8-GkEL.jpg)**Strathmore 200 Series Watercolor Paper Pad 9x12 inch 15 Sheets**Pacon**$6.35**5.0★**▲ 117%**](https://www.amazon.com/dp/B07DF7YR2M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — +3.9% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“the quality has always been consistent”*

**Value For Money**14%

*“Good value”*

**Color**7%

*“holds up to the water colors vibrant”*

**Size-Overall**6%

*“Nice size”*

**Gifting Purpose**4%

*“It makes it an easy gift for me”*

**Absorbency**3%

*“It is very absorbent”*

**Paint Quality**3%

*“Holds paint well”*

**Thickness**3%

*“It has a good thickness”*

**Texture/Consistency-Overall**2%

*“Texture and weight is nice”*

**Drawing Experience**2%

*“Great for certain art projects”*

### **What buyers complain about **

**Color**16%

*“Not Good for Watercolor”*

**Paint Quality**13%

*“If you get too much paint anywhere”*

**Quality-Overall**9%

*“Not archival fine-art quality”*

**Water Resistance**7%

*“Not of quality for watercolors”*

**Advertised Vs Actual Product**6%

*“Misrepresented”*

**Size-Overall**4%

*“there's something really odd about the sizing”*

**Thickness**4%

*“Thin and kind of elementary”*

**Value For Money**4%

*“way too expensive for what it is”*

**Ease Of Use**4%

*“This will frustrate anybody trying to learn”*

**Adhesion/Stickiness**3%

*“Top edge is glued”*

### **Top return reasons **

**Size-Overall**40%

**Value For Money**18%

**Advertised Vs Actual Product**9%

**Paint Quality**4%

**Quality-Overall**4%

**Color**3%

**Material Quality**3%

**Water Resistance**2%

**Certifications**2%

**Adhesion/Stickiness**2%