---
title: "stitch diamond painting — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/stitch-diamond-painting"
last_updated: "2026-07-14T05:14:47.379Z"
locale: en
meta:
  description: "soft demand (-29.5% this quarter) — stitch diamond painting doesn't clear our bar today."
  "og:description": "soft demand (-29.5% this quarter) — stitch diamond painting doesn't clear our bar today."
  "og:title": "stitch diamond painting — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **stitch diamond painting**

**Skip it**

Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 10Conversion 34Competition 61Returns 96Price range 33Avg price 50Brand share 40Review moat 95Quality gap 14

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****99.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.05**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$8.06–$18.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$86K**

$86K/yr · 261K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-29.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- Gearock31% - JYLMOOD17% - KOJEFCV17% - Youtheart8% - Cra-Z-Art8% - JAKI6% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JYLMOOD Cartoon Diamond Art Painting Kits for Kids 5D Diamond Painting Kits for Adults Beginner DIY Full Drill Diamond Rhinestone with Tools Accessories for Home Wall Decor Christmas 12x16inch](https://m.media-amazon.com/images/I/41xEYYNZY0L.jpg)**JYLMOOD Cartoon Diamond Art Painting Kits for Kids 5D Diamond Painting Kits for Adults Beginner DIY Full Drill Diamond Rhinestone with Tools Accessories for Home Wall Decor Christmas 12x16inch**JYLMOOD**$10.03**4.9★32 rev](https://www.amazon.com/dp/B0FB3M68F3) [2![Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/61fr34e5fOL.jpg)**Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.90**4.6★53 rev](https://www.amazon.com/dp/B0GLQSJ4Z1) [3![Youtheart Painting with Diamonds Stitch Diamond Art 5D Full Drill Cross Stitch Embroidery Kit](https://m.media-amazon.com/images/I/514DCkRPpAL.jpg)**Youtheart Painting with Diamonds Stitch Diamond Art 5D Full Drill Cross Stitch Embroidery Kit**Youtheart**$12.34**4.6★264 rev](https://www.amazon.com/dp/B0D3DN6JK4) [4![Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/51Fp8A0psQL.jpg)**Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.05**5.0★17 rev](https://www.amazon.com/dp/B0GNJ55VVM) [5![Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/51AWN+X5bkL.jpg)**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**4.7★64 rev](https://www.amazon.com/dp/B0GLPPQX6V)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies](https://m.media-amazon.com/images/I/61ZenEd9nTL.jpg)**Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies**JaCraftNe**$10.04**4 rev4mo ago](https://www.amazon.com/dp/B0GF6QQ6KW) [![Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/51Fp8A0psQL.jpg)**Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.05**17 rev4mo ago](https://www.amazon.com/dp/B0GNJ55VVM) [![Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/61fr34e5fOL.jpg)**Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.90**53 rev5mo ago](https://www.amazon.com/dp/B0GLQSJ4Z1) [![Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/51AWN+X5bkL.jpg)**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**64 rev5mo ago](https://www.amazon.com/dp/B0GLPPQX6V) [![KOJEFCV Cartoon Diamond Art Painting Kits for Kids with Frame Cartoon Diamond Art for Kids Ages 4-8-12 Easy Gem Kit Kid with Beautiful Package for Gift Home Wall Decor(7x7inch)](https://m.media-amazon.com/images/I/51kP5irxjlL.jpg)**KOJEFCV Cartoon Diamond Art Painting Kits for Kids with Frame Cartoon Diamond Art for Kids Ages 4-8-12 Easy Gem Kit Kid with Beautiful Package for Gift Home Wall Decor(7x7inch)**KOJEFCV**$10.05**135 rev5mo ago](https://www.amazon.com/dp/B0GKYMGLYF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JYLMOOD 4 Packs 5D Diamond Art Kits for Kids Full Drill 5D Cartoon Diamond Painting Kits for Adults Beginners DIY Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch with 1 Wooden Frame](https://m.media-amazon.com/images/I/61-XJb2zGaL.jpg)**JYLMOOD 4 Packs 5D Diamond Art Kits for Kids Full Drill 5D Cartoon Diamond Painting Kits for Adults Beginners DIY Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch with 1 Wooden Frame**JYLMOOD**$10.12**5.0★**▲ 281%**](https://www.amazon.com/dp/B0GDY7CH8V) [![CraftyTime 4pack Diamond Art Painting Kits for Kids Cartoon Diamond Art for Kids Ages 4-8-12 Easy Cartoon Gem Kit Crafts Beginners for Gift Home Wall Decor(6x6inch)](https://m.media-amazon.com/images/I/81o4SO1LO-L.jpg)**CraftyTime 4pack Diamond Art Painting Kits for Kids Cartoon Diamond Art for Kids Ages 4-8-12 Easy Cartoon Gem Kit Crafts Beginners for Gift Home Wall Decor(6x6inch)**CraftyTime**$10.25**4.8★**▲ 259%**](https://www.amazon.com/dp/B0GKXKXL4P) [![JYLMOOD 6 Packs 5D Diamond Art Kits for Kids Beginners Full Drill 5D Cartoon Diamond Painting Kits for Adults DIY Big Gem Art Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch](https://m.media-amazon.com/images/I/61+uW2-fpgL.jpg)**JYLMOOD 6 Packs 5D Diamond Art Kits for Kids Beginners Full Drill 5D Cartoon Diamond Painting Kits for Adults DIY Big Gem Art Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch**JYLMOOD**$14.55**4.6★**▲ 227%**](https://www.amazon.com/dp/B0GDY75B2S) [![Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts](https://m.media-amazon.com/images/I/51AWN+X5bkL.jpg)**Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts**Gearock**$10.02**4.7★**▲ 196%**](https://www.amazon.com/dp/B0GLPPQX6V) [![Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies](https://m.media-amazon.com/images/I/61ZenEd9nTL.jpg)**Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies**JaCraftNe**$10.04**5.0★**▲ 173%**](https://www.amazon.com/dp/B0GF6QQ6KW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.

13K8KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**25%

*“Lots of fun”*

**Ease Of Use**14%

*“Easy to use”*

**Quality-Overall**11%

*“Excellent product”*

**Gifting Purpose**9%

*“Birthday party gift”*

**Stitch/Finish/Polish**7%

*“Stitch”*

**Design-Overall**5%

*“I like that the set comes with multiple designs”*

**Value For Money**4%

*“Good value for the money”*

**Size-Overall**4%

*“so for me they are the perfect size”*

**Color**3%

*“Love the colors”*

**Adhesion/Stickiness**2%

*“the adhesive is strong”*

### **What buyers complain about **

**Adhesion/Stickiness**13%

*“The canvess were very sticky”*

**Size-Overall**12%

*“The diamonds are big”*

**Value For Money**7%

*“Waste of money”*

**Quality-Overall**4%

*“Not the best quality”*

**Gifting Purpose**4%

*“Not ideal if youre giving it as a gift”*

**Material Quality**2%

*“I feel like the material is kinda cheap”*

**Instructions/User Manual/Troubleshooting**2%

*“although no thanks to the instructions which have been translated in a kind of loose way”*

**Assembly/Installation**1%

*“It took my daughter a few hours to finish one”*

**Mess Free**1%

*“That said, be prepared for a mess”*

**Frame Quality**1%

*“Doesnt come with a frame”*

### **Top return reasons **

**Size-Overall**31%

**Advertised Vs Actual Product**25%

**Defective Material/Parts**11%

**Value For Money**6%

**Stitch/Finish/Polish**5%

**Color**4%

**Gifting Purpose**4%

**Product Condition**3%

**Frame Quality**3%

**Instructions/User Manual/Troubleshooting**3%