---
title: "stencils — Niche Verdict: Launch it (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/stencils"
last_updated: "2026-07-13T23:56:20.275Z"
locale: en
meta:
  description: "stencils clears our launch bar: a $1.0M/yr market growing +2.9% this quarter with returns at 1.8%."
  "og:description": "stencils clears our launch bar: a $1.0M/yr market growing +2.9% this quarter with returns at 1.8%."
  "og:title": "stencils — Niche Verdict: Launch it (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **stencils**

**Launch it**

A $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.

Market size 78Growth 29Conversion 28Competition 84Returns 79Price range 60Avg price 41Brand share 95Review moat 70Quality gap 38

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.0M**

$1.0M/yr · 4.2M searches

**Review moat**

**Good****697.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.85–$31.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.87**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**54 **▼falling

**Sellers**

**65**

**Top-5 brand share**

**40%**

**Open market**

**54%**

- WSICSE9% - Yazhiji9% - Duozea8% - Jeffdad8% - Felixcraft6% - YEAJON6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$30K6%$60K9%$91K12%$121K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 75 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects](https://m.media-amazon.com/images/I/61WJOT016JL.jpg)**72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects**Yazhiji**$9.77**4.6★438 rev](https://www.amazon.com/dp/B0F6YJHFD4) [2![Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)](https://m.media-amazon.com/images/I/51TnZUEdSEL.jpg)**Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)**Jeffdad**$8.08**4.5★663 rev](https://www.amazon.com/dp/B0CYC8VMT8) [3![1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects](https://m.media-amazon.com/images/I/61aJep9NXZL.jpg)**1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects**Duozea**$12.97**4.6★262 rev](https://www.amazon.com/dp/B0DSRSCNYP) [4![16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting](https://m.media-amazon.com/images/I/61oL9BWvXWL.jpg)**16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting**Felixcraft**$9.80**4.6★332 rev](https://www.amazon.com/dp/B0DH23BB2W) [5![80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)](https://m.media-amazon.com/images/I/61fokaMHWRL.jpg)**80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)**WSICSE**$9.93**4.5★115 rev](https://www.amazon.com/dp/B0FJFRM9NM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)](https://m.media-amazon.com/images/I/51sjJNbAA2L.jpg)**Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)**WBW**$16.71**3 rev3mo ago](https://www.amazon.com/dp/B0GVLX93TY) [![WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)](https://m.media-amazon.com/images/I/51qtboozj-L.jpg)**WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)**WSICSE**$9.53**9 rev3mo ago](https://www.amazon.com/dp/B0GTPSWQB4) [![3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)](https://m.media-amazon.com/images/I/51-1wO3QNoL.jpg)**3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)**Vomulato**$8.77**27 rev3mo ago](https://www.amazon.com/dp/B0GSD77FNL) [![41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor](https://m.media-amazon.com/images/I/51BOD82eelL.jpg)**41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor**Neasyth**$9.87**16 rev4mo ago](https://www.amazon.com/dp/B0GQMF7GMV) [![18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor](https://m.media-amazon.com/images/I/411QowUTNvL.jpg)**18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor**krastmon**$4.93**337 rev4mo ago](https://www.amazon.com/dp/B0GQ9M3Z33)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)](https://m.media-amazon.com/images/I/51sjJNbAA2L.jpg)**Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)**WBW**$16.71**5.0★**▲ 267%**](https://www.amazon.com/dp/B0GVLX93TY) [![41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor](https://m.media-amazon.com/images/I/51BOD82eelL.jpg)**41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor**Neasyth**$9.87**4.5★**▲ 262%**](https://www.amazon.com/dp/B0GQMF7GMV) [![WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)](https://m.media-amazon.com/images/I/51qtboozj-L.jpg)**WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)**WSICSE**$9.53**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GTPSWQB4) [![3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)](https://m.media-amazon.com/images/I/51-1wO3QNoL.jpg)**3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)**Vomulato**$8.77**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GSD77FNL) [![18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor](https://m.media-amazon.com/images/I/411QowUTNvL.jpg)**18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor**krastmon**$4.93**4.6★**▲ 250%**](https://www.amazon.com/dp/B0GQ9M3Z33)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

80K60K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Quality product at a fair price”*

**Value For Money**11%

*“Best value”*

**Ease Of Use**9%

*“Ease of use”*

**Advertised Vs Actual Product**8%

*“As described”*

**Size-Overall**7%

*“Love the size”*

**Design-Overall**6%

*“Cute Designs”*

**Ease Of Cleaning**4%

*“Easy to clean off too”*

**Durability**4%

*“They're very durable so should last a long time”*

**Strength**4%

*“The plastic feels sturdy”*

**Material Quality**2%

*“Material: firm”*

### **What buyers complain about **

**Size-Overall**20%

*“Bigger than I thought”*

**Thickness**10%

*“Light weight thin plastic”*

**Strength**6%

*“Too flimsy”*

**Ease Of Use**5%

*“Were not easy to use”*

**Advertised Vs Actual Product**5%

*“Pictures are deceiving as far as size”*

**Smell**4%

*“upon opening, it was a terribly strong plastic chemical smell”*

**Quality-Overall**4%

*“Cheap”*

**Paint Quality**3%

*“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”*

**Value For Money**2%

*“Not a big investment”*

**Ease Of Cleaning**2%

*“Thick M, W, thin E, not clean”*

### **Top return reasons **

**Size-Overall**66%

**Advertised Vs Actual Product**6%

**Value For Money**4%

**Functionality-Overall**4%

**Strength**3%

**Quality-Overall**2%

**Material Quality**2%

**Thin**2%

**Defective Material/Parts**1%

**Product Condition**1%