---
title: "stampin up — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/stampin-up"
last_updated: "2026-07-13T18:57:01.946Z"
locale: en
meta:
  description: "stampin up shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list."
  "og:description": "stampin up shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list."
  "og:title": "stampin up — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **stampin up**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 23Growth 22Conversion 11Competition 95Returns 95Price range 79Avg price 41Brand share 94Review moat 83Quality gap 40

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****331.83**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.23–$57.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.93**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$91K**

$91K/yr · 979K searches

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**49 **▼falling

**Sellers**

**88**

**Top-5 brand share**

**41%**

**Open market**

**54%**

- HITKUZ13% - ZECNG8% - Lapoo7% - Kashoer7% - Generic6% - Spellbinders5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 116 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)](https://m.media-amazon.com/images/I/419rnNsfexL.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)**HITKUZ**$11.71**4.1★33 rev](https://www.amazon.com/dp/B0GW576B18) [2![4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making](https://m.media-amazon.com/images/I/61yqHhGVs6L.jpg)**4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making**ZECNG**$8.26**4.6★243 rev](https://www.amazon.com/dp/B0BKFY6572) [3![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)](https://m.media-amazon.com/images/I/41kbVknm64L.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)**Generic**$11.97**4.5★18 rev](https://www.amazon.com/dp/B0GWTR1RND) [4![2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)](https://m.media-amazon.com/images/I/41-DUSFP+0L.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)**HITKUZ**$11.64**4.1★33 rev](https://www.amazon.com/dp/B0GW59MQT7) [5![hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making](https://m.media-amazon.com/images/I/51eO4o8JykL.jpg)**hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making**hinana**$4.88**4.6★571 rev](https://www.amazon.com/dp/B09WLVMNLF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8524)](https://m.media-amazon.com/images/I/41mUYSIP2FL.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8524)**HITKUZ**$11.28**0 rev4w ago](https://www.amazon.com/dp/B0H4V5Q3C9) [![2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8530)](https://m.media-amazon.com/images/I/41aOovlSyeL.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8530)**HITKUZ**$11.89**0 rev4w ago](https://www.amazon.com/dp/B0H4V52HNC) [![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)](https://m.media-amazon.com/images/I/41kbVknm64L.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)**Generic**$11.97**18 rev3mo ago](https://www.amazon.com/dp/B0GWTR1RND) [![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7563)](https://m.media-amazon.com/images/I/51OAFF5-eVL.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7563)**Generic**$12.94**18 rev3mo ago](https://www.amazon.com/dp/B0GWTN4QSS) [![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)](https://m.media-amazon.com/images/I/41JeKktHEuL.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)**Generic**$14.06**18 rev3mo ago](https://www.amazon.com/dp/B0GWTMLHFP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7558)](https://m.media-amazon.com/images/I/51E2+7iTYAL.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7558)**Generic**$11.96**4.5★**▲ 227%**](https://www.amazon.com/dp/B0GWTPXS6M) [![Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)](https://m.media-amazon.com/images/I/41JeKktHEuL.jpg)**Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)**Generic**$14.06**4.5★**▲ 224%**](https://www.amazon.com/dp/B0GWTMLHFP) [![Lapoo Geometric Die Cuts for Card Making - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies (Garden Fence 4.4 x 4.3 in)](https://m.media-amazon.com/images/I/51SxBaiECGL.jpg)**Lapoo Geometric Die Cuts for Card Making - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies (Garden Fence 4.4 x 4.3 in)**Lapoo**$8.85**4.5★**▲ 221%**](https://www.amazon.com/dp/B0GSVRXVQB) [![2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)](https://m.media-amazon.com/images/I/419rnNsfexL.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)**HITKUZ**$11.71**4.1★**▲ 219%**](https://www.amazon.com/dp/B0GW576B18) [![2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)](https://m.media-amazon.com/images/I/41-DUSFP+0L.jpg)**2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)**HITKUZ**$11.64**4.1★**▲ 218%**](https://www.amazon.com/dp/B0GW59MQT7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Excellent product”*

**Value For Money**12%

*“Best value”*

**Ease Of Use**8%

*“Easy to use”*

**Design-Overall**7%

*“Perfect variety of designs”*

**Size-Overall**7%

*“Perfect size”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Collectibles**6%

*“This is a great addition to your for collection to use for many different things”*

**Storage Capacity**3%

*“Overall, great buy and provide great storage”*

**Print Quality**3%

*“All of the stamps printed clearly and easily”*

**Color**3%

*“Love the colors”*

### **What buyers complain about **

**Size-Overall**26%

*“the magnetic sheets do not fit”*

**Quality-Overall**7%

*“Cheap”*

**Magnetic Strength/Adsorption**7%

*“Not very strong magnetic”*

**Ease Of Use**5%

*“Very hard to separate”*

**Print Quality**5%

*“Having some problems with the stamps it is not printing an even text”*

**Value For Money**5%

*“This is not a good value for your money”*

**Advertised Vs Actual Product**4%

*“Not what was pictured”*

**Strength**4%

*“Too flimsy”*

**Functionality-Overall**4%

*“Dies dont work well”*

**Thickness**3%

*“They are not very thick”*

### **Top return reasons **

**Size-Overall**40%

**Functionality-Overall**13%

**Advertised Vs Actual Product**10%

**Defective Material/Parts**5%

**Magnetic Strength/Adsorption**4%

**Ease Of Use**3%

**Quality-Overall**2%

**Compatibility-Overall**2%

**Value For Money**2%

**Cutting/Trimming**2%