---
title: "squishy gel — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/squishy-gel"
last_updated: "2026-07-14T00:01:44.599Z"
locale: en
meta:
  description: "squishy gel shows a sweet-spot price point ($23.22 avg), but a small market ($43K/yr) keeps it on the watch list."
  "og:description": "squishy gel shows a sweet-spot price point ($23.22 avg), but a small market ($43K/yr) keeps it on the watch list."
  "og:title": "squishy gel — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **squishy gel**

**Worth a look**

Shows a sweet-spot price point ($23.22 avg), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 38Conversion 28Competition 55Returns 88Price range 86Avg price 95Brand share 43Review moat 73Quality gap 57

**Avg price**

**Incredible****$23.22**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$9.61–$59.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****589**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$43K**

$43K/yr · 84K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**79%**

**Open market**

**16%**

- LET'S RESIN49% - DecorRom11% - Bounlgsr7% - CHANGTIKEJI7% - ColoPlay5% - HECKLES5% - Open — no brand owns it (10 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LETS RESIN Flex Rubber for Making Taba Squishy-Super Soft 60oz Silicone Mix for Squishy Maker DIY Custom Cat Paws & Stress Relief Gifts](https://m.media-amazon.com/images/I/41mU6jmqNGL.jpg)**LETS RESIN Flex Rubber for Making Taba Squishy-Super Soft 60oz Silicone Mix for Squishy Maker DIY Custom Cat Paws & Stress Relief Gifts**LET'S RESIN**$36.01**4.5★954 rev](https://www.amazon.com/dp/B0DFCBTL67) [2![LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts](https://m.media-amazon.com/images/I/51hyhKRq8EL.jpg)**LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts**LET'S RESIN**$30.08**4.5★954 rev](https://www.amazon.com/dp/B0FH9MZTWL) [3![LETS RESIN Liquid Silicone for Squishy Maker 140oz Super Soft Flex Rubber for Taba Squishy Molding Cats Paw DIY Decompression Gift](https://m.media-amazon.com/images/I/41PaF2luk4L.jpg)**LETS RESIN Liquid Silicone for Squishy Maker 140oz Super Soft Flex Rubber for Taba Squishy Molding Cats Paw DIY Decompression Gift**LET'S RESIN**$59.84**4.5★954 rev](https://www.amazon.com/dp/B0DFCGP8B2) [4![Gel for Taba Squishy Kit 7oz Liquid Silicone Super Soft Fast Cure for Squishy Maker All-in-1 Squishy Making Rubber for Cat Paw Casting Hamster Molding Stress Relief Decompression Craft Adult Hobby](https://m.media-amazon.com/images/I/41+654yOvUL.jpg)**Gel for Taba Squishy Kit 7oz Liquid Silicone Super Soft Fast Cure for Squishy Maker All-in-1 Squishy Making Rubber for Cat Paw Casting Hamster Molding Stress Relief Decompression Craft Adult Hobby**DecorRom**$13.38**4.3★163 rev](https://www.amazon.com/dp/B0DMW5JNR4) [5![Bounlgsr 36oz Silicone Squishes Gel for Taba Squishes Liquid Silicone Gel Fast Cure 1:1 Ab Ratio Mix Flex Rubber for Squishes Making Beginner Squishes Makers DIY Stress Relief Gift](https://m.media-amazon.com/images/I/41296Nr9awL.jpg)**Bounlgsr 36oz Silicone Squishes Gel for Taba Squishes Liquid Silicone Gel Fast Cure 1:1 Ab Ratio Mix Flex Rubber for Squishes Making Beginner Squishes Makers DIY Stress Relief Gift**Bounlgsr**$25.06**4.2★205 rev](https://www.amazon.com/dp/B0DSPG1QW6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker](https://m.media-amazon.com/images/I/51kmKQGh7mL.jpg)**KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker**KHKD RESIN**$26.53**46 rev4mo ago](https://www.amazon.com/dp/B0G3NWFY16) [![Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion](https://m.media-amazon.com/images/I/51gU0eZumxL.jpg)**Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion**BESNEL**$25.28**17 rev6mo ago](https://www.amazon.com/dp/B0G8GQDDRG) [![JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ](https://m.media-amazon.com/images/I/41wNkW6P27L.jpg)**JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ**JHKL RESIN**$14.68**18 rev10mo ago](https://www.amazon.com/dp/B0FC6D355W) [![LETS RESIN Bear and Axolotl Molds for Taba Squishy Cute Crochet-Texture Animal Silicone Molds Thick and Flexible Mould for Creating Unique Squishies Ideal Gifts for Your Family](https://m.media-amazon.com/images/I/41K-C4wLX2L.jpg)**LETS RESIN Bear and Axolotl Molds for Taba Squishy Cute Crochet-Texture Animal Silicone Molds Thick and Flexible Mould for Creating Unique Squishies Ideal Gifts for Your Family**LET'S RESIN**$15.81**165 rev10mo ago](https://www.amazon.com/dp/B0FLCF28Y6) [![LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts](https://m.media-amazon.com/images/I/51hyhKRq8EL.jpg)**LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts**LET'S RESIN**$30.08**954 rev11mo ago](https://www.amazon.com/dp/B0FH9MZTWL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LETS RESIN All-in-One Kit for Taba Squishy 16oz Flex Rubber for Squishy Maker with Larger Cat Paw & Cheese Silicone Molds Color Paste Flocking Powder Ideal DIY Gift for Family Stress Relief](https://m.media-amazon.com/images/I/51dP4v6-mXL.jpg)**LETS RESIN All-in-One Kit for Taba Squishy 16oz Flex Rubber for Squishy Maker with Larger Cat Paw & Cheese Silicone Molds Color Paste Flocking Powder Ideal DIY Gift for Family Stress Relief**LET'S RESIN**$18.86**4.5★**▲ 254%**](https://www.amazon.com/dp/B0GRVDZCP9) [![Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion](https://m.media-amazon.com/images/I/51gU0eZumxL.jpg)**Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion**BESNEL**$25.28**4.3★**▲ 241%**](https://www.amazon.com/dp/B0G8GQDDRG) [![Taba Squishy Kit 64 OZ Liquid Silicone for Squishy Making Kit Fufu Squishy Making Kits Super Soft Silicone Rubber 1:1 AB Ratio Mix DIY Decompression Gift](https://m.media-amazon.com/images/I/41YusvzIlyL.jpg)**Taba Squishy Kit 64 OZ Liquid Silicone for Squishy Making Kit Fufu Squishy Making Kits Super Soft Silicone Rubber 1:1 AB Ratio Mix DIY Decompression Gift**Vivresina**$29.77**4.2★**▲ 212%**](https://www.amazon.com/dp/B0DYVCLJ1G) [![KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker](https://m.media-amazon.com/images/I/51kmKQGh7mL.jpg)**KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker**KHKD RESIN**$26.53**4.2★**▲ 171%**](https://www.amazon.com/dp/B0G3NWFY16) [![JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ](https://m.media-amazon.com/images/I/41wNkW6P27L.jpg)**JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ**JHKL RESIN**$14.68**4.5★**▲ 140%**](https://www.amazon.com/dp/B0FC6D355W)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — +10.1% search growth over the last 90 days.

2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**20%

*“Cute fun project”*

**Ease Of Use**19%

*“Ease of use”*

**Quality-Overall**11%

*“Good quality”*

**Advertised Vs Actual Product**5%

*“As described”*

**Value For Money**5%

*“Great value”*

**Material Quality**4%

*“All materials are neatly organized for easy access”*

**Instructions/User Manual/Troubleshooting**4%

*“Instructions were clear”*

**Gifting Purpose**3%

*“A fun gift”*

**Efficiency**3%

*“Worked flawlessly”*

**Soft Feel**2%

*“the squishies turned out soft”*

### **What buyers complain about **

**Adhesion/Stickiness**12%

*“have a sticky surface”*

**Instructions/User Manual/Troubleshooting**11%

*“The instructions are extremely unclear as well”*

**Assembly/Installation**6%

*“This never would set up properly for me”*

**Leak-Proof**6%

*“leak out. ask me how I know lol”*

**Quality-Overall**5%

*“it doesn't feel as good as the one I bought in the store”*

**Value For Money**5%

*“those things are not cheap to buy”*

**Advertised Vs Actual Product**5%

*“Not as advertised - did not work”*

**Ease Of Cleaning**3%

*“I could not get it clean”*

**Functionality-Overall**3%

*“didn't turn out”*

**Hard Feel**2%

*“while others didn't have the soft”*

### **Top return reasons **

**Functionality-Overall**16%

**Material Quality**12%

**Advertised Vs Actual Product**12%

**Leak-Proof**10%

**Size-Overall**10%

**Value For Money**8%

**Defective Material/Parts**7%

**Adhesion/Stickiness**5%

**Quality-Overall**3%

**Product Condition**2%