---
title: "squishmallow crochet kit — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/squishmallow-crochet-kit"
last_updated: "2026-07-14T02:43:24.995Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — squishmallow crochet kit doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — squishmallow crochet kit doesn't clear our bar today."
  "og:title": "squishmallow crochet kit — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **squishmallow crochet kit**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 2Conversion 62Competition 6Returns 91Price range 47Avg price 63Brand share 0Review moat 75Quality gap 70

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****513.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.57**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$11.97–$17.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$22K**

$22K/yr · 30K searches

**Growth**

**Bad****-45.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Horizon Group USA74% - Squishmallows21% - Joyclub3% - Crochetta2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$7K40%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51vPr2NkoBL.jpg)**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**4.3★225 rev](https://www.amazon.com/dp/B0GFPN3622) [2![Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts](https://m.media-amazon.com/images/I/51fUdiT6tbL.jpg)**Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.80**4.3★225 rev](https://www.amazon.com/dp/B0DCWMPYV5) [3![Original Squishmallows Omar the Bear Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts](https://m.media-amazon.com/images/I/512tpqRfmuL.jpg)**Original Squishmallows Omar the Bear Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Squishmallows**$12.26**4.2★88 rev](https://www.amazon.com/dp/B0DCWMCHMP) [4![Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts](https://m.media-amazon.com/images/I/519cEq2GGQL.jpg)**Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.12**4.3★225 rev](https://www.amazon.com/dp/B0DCWM4183) [5![Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51WtfbwWInL.jpg)**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**4.3★225 rev](https://www.amazon.com/dp/B0GFPPJ14T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51WtfbwWInL.jpg)**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**225 rev6mo ago](https://www.amazon.com/dp/B0GFPPJ14T) [![Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51vPr2NkoBL.jpg)**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**225 rev6mo ago](https://www.amazon.com/dp/B0GFPN3622) [![Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates](https://m.media-amazon.com/images/I/51uMJ+ylMCL.jpg)**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**235 rev7mo ago](https://www.amazon.com/dp/B0FQNHL7RH) [![Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit](https://m.media-amazon.com/images/I/51f1s-IIfoL.jpg)**Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$14.52**455 rev1y ago](https://www.amazon.com/dp/B0DSJX8N63) [![Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts](https://m.media-amazon.com/images/I/51fUdiT6tbL.jpg)**Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.80**225 rev1y ago](https://www.amazon.com/dp/B0DCWMPYV5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51vPr2NkoBL.jpg)**Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$11.97**4.3★**▲ 671%**](https://www.amazon.com/dp/B0GFPN3622) [![Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates](https://m.media-amazon.com/images/I/51uMJ+ylMCL.jpg)**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**4.1★**▲ 598%**](https://www.amazon.com/dp/B0FQNHL7RH) [![Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts](https://m.media-amazon.com/images/I/51WtfbwWInL.jpg)**Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts**Horizon Group USA**$12.64**4.3★**▲ 507%**](https://www.amazon.com/dp/B0GFPPJ14T) [![Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts](https://m.media-amazon.com/images/I/519cEq2GGQL.jpg)**Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts**Horizon Group USA**$12.12**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DCWM4183) [![Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit](https://m.media-amazon.com/images/I/51f1s-IIfoL.jpg)**Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$14.52**4.8★**▼ 11%**](https://www.amazon.com/dp/B0DSJX8N63)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — -45.9% search growth over the last 90 days.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 20.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**18%

*“Great gift”*

**Quality-Overall**14%

*“good quality, safe for kids”*

**Ease Of Use**13%

*“Easy to use”*

**Instructions/User Manual/Troubleshooting**13%

*“The instructions are clear”*

**Fun/Entertainment Experience**12%

*“fun for family activities”*

**Value For Money**5%

*“Reasonably priced”*

**Advertised Vs Actual Product**5%

*“Came just like it showed in the photos”*

**Design-Overall**3%

*“Adorable Designs,”*

**Color**3%

*“the colors are cute”*

**Assembly/Installation**2%

*“She loves it very easy to assemble bracelets”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**36%

*“The instructions are confusing”*

**Quality-Overall**12%

*“They look very cheap and low quality”*

**Ease Of Use**7%

*“Difficult to use”*

**Advertised Vs Actual Product**7%

*“Items not as described or pictured”*

**Material Quality**6%

*“Poor Quality Materials”*

**Size-Overall**5%

*“The yarn is kinda too tiny”*

**Stitch/Finish/Polish**4%

*“Little weird with the slip stitch in each row”*

**Value For Money**4%

*“a huge waste of money”*

**Strength**2%

*“wouldnt hold together”*

**Durability**1%

*“Yarn comes apart before even finishing first step”*

### **Top return reasons **

**Instructions/User Manual/Troubleshooting**26%

**Advertised Vs Actual Product**17%

**Size-Overall**12%

**Value For Money**10%

**Quality-Overall**6%

**Hard Feel**5%

**Material Quality**4%

**Gifting Purpose**4%

**Defective Material/Parts**3%

**Product Condition**3%