---
title: "squiggle pen — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/squiggle-pen"
last_updated: "2026-07-14T03:41:08.265Z"
locale: en
meta:
  description: "a small market ($21K/yr) — squiggle pen doesn't clear our bar today."
  "og:description": "a small market ($21K/yr) — squiggle pen doesn't clear our bar today."
  "og:title": "squiggle pen — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **squiggle pen**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 9Conversion 35Competition 9Returns 96Price range 89Avg price 84Brand share 19Review moat 77Quality gap 75

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$13.10–$39.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.51**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****469.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-32.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$21K**

$21K/yr · 40K searches

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Physical Therapy Aids37% - Squiggle Wiggle Writer36% - Hart12% - Hart Enterprises Inc.4% - YoYa Toys3% - PGPBW3% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Squiggle Wiggle Writer Multicolor](https://m.media-amazon.com/images/I/41crskyN1rL.jpg)**Squiggle Wiggle Writer Multicolor**Physical Therapy Aids**$13.10**4.3★125 rev](https://www.amazon.com/dp/B07BFQHBN8) [2![Squiggle Wiggle Writer - 2 pack](https://m.media-amazon.com/images/I/612X1sJwguL.jpg)**Squiggle Wiggle Writer - 2 pack**Squiggle Wiggle Writer**$21.12**4.4★270 rev](https://www.amazon.com/dp/B008SFHR1Y) [3![Squiggle Wiggle Writer Multicolor](https://m.media-amazon.com/images/I/41d-T8ihsbL.jpg)**Squiggle Wiggle Writer Multicolor**Hart**$14.37**4.2★943 rev](https://www.amazon.com/dp/B0035477YK) [4![Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack](https://m.media-amazon.com/images/I/51kT8gKmRwL.jpg)**Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack**Squiggle Wiggle Writer**$39.44**3.9★20 rev](https://www.amazon.com/dp/B0C2J7DFKD) [5![Squiggle Wiggle Writer Set](https://m.media-amazon.com/images/I/41Nx39Ufb3L.jpg)**Squiggle Wiggle Writer Set**Hart Enterprises Inc.**$13.74**4.1★17 rev](https://www.amazon.com/dp/B01LQXOY42)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies](https://m.media-amazon.com/images/I/5181e+r5pyL.jpg)**LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies**LiYiQ**$18.31**225 rev1y ago](https://www.amazon.com/dp/B0DTG2281G) [![PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes](https://m.media-amazon.com/images/I/515zGlkcPiL.jpg)**PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes**PGPBW**$14.20**214 rev2y ago](https://www.amazon.com/dp/B0CP88JB51) [![Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack](https://m.media-amazon.com/images/I/51kT8gKmRwL.jpg)**Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack**Squiggle Wiggle Writer**$39.44**20 rev3y ago](https://www.amazon.com/dp/B0C2J7DFKD) [![YoYa Toys Liquipen - Liquid Motion Bubbler Pen Toy (3 Pack) - 3 Colors - Colorful Timer Pens for Focus Stress & Anxiety Relief - Fun Desk Fidget Toy for School & Office - Great Gift for Kids & Adults](https://m.media-amazon.com/images/I/51ZVAH3OOwL.jpg)**YoYa Toys Liquipen - Liquid Motion Bubbler Pen Toy (3 Pack) - 3 Colors - Colorful Timer Pens for Focus Stress & Anxiety Relief - Fun Desk Fidget Toy for School & Office - Great Gift for Kids & Adults**YoYa Toys**$16.56**2,340 rev7y ago](https://www.amazon.com/dp/B07TWDRYSW) [![Kinsman Enterprises 40050 Squiggle Wiggle Writer Vibrating Pen with 4 Different Color Refills](https://m.media-amazon.com/images/I/41NlTNriqZL.jpg)**Kinsman Enterprises 40050 Squiggle Wiggle Writer Vibrating Pen with 4 Different Color Refills**Kinsman Enterprises**$15.74**68 rev9y ago](https://www.amazon.com/dp/B072XD8RH4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Squiggle Wiggle Writer Multicolor](https://m.media-amazon.com/images/I/41d-T8ihsbL.jpg)**Squiggle Wiggle Writer Multicolor**Hart**$14.37**4.2★**▲ 151%**](https://www.amazon.com/dp/B0035477YK) [![PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes](https://m.media-amazon.com/images/I/515zGlkcPiL.jpg)**PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes**PGPBW**$14.20**4.6★**▲ 100%**](https://www.amazon.com/dp/B0CP88JB51) [![LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies](https://m.media-amazon.com/images/I/5181e+r5pyL.jpg)**LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies**LiYiQ**$18.31**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DTG2281G) [![Squiggle Wiggle Writer Set](https://m.media-amazon.com/images/I/41Nx39Ufb3L.jpg)**Squiggle Wiggle Writer Set**Hart Enterprises Inc.**$13.74**4.1★**▲ 22%**](https://www.amazon.com/dp/B01LQXOY42) [![Squiggle Wiggle Writer - 2 pack](https://m.media-amazon.com/images/I/612X1sJwguL.jpg)**Squiggle Wiggle Writer - 2 pack**Squiggle Wiggle Writer**$21.12**4.4★**— 2%**](https://www.amazon.com/dp/B008SFHR1Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**48%

*“still super fun”*

**Writing Experience**27%

*“They write really smoothly also”*

**Quality-Overall**7%

*“Pleasantly suprised at the quality”*

**Color**5%

*“Very fun, like the colored ink,”*

**Size-Overall**3%

*“the size was perfect”*

**Material Quality**2%

*“It's made out of a strong plastic material”*

**Leak-Proof**2%

*“And I've had no problems with leaks”*

### **What buyers complain about **

**Durability**18%

*“Broke immediately before first use”*

**Functionality-Overall**17%

*“didnt work”*

**Dry/Empty Ink**11%

*“Two out of the three pens ink was dry”*

**Quality-Overall**9%

*“Absolute cheapness”*

**Ease Of Use**6%

*“Hard to open”*

**Writing Experience**6%

*“Pens dont write”*

**Value For Money**6%

*“overall not a great value for your money”*

**Smell**5%

*“smelled like burning plastic”*

**Advertised Vs Actual Product**2%

*“False Advertisement”*

**Strength**2%

*“Kind of flimsy”*

### **Top return reasons **

**Functionality-Overall**35%

**Defective Material/Parts**11%

**Battery Inclusion**6%

**Color**5%

**Durability**5%

**Advertised Vs Actual Product**5%

**Size-Overall**5%

**Writing Experience**3%

**Leak-Proof**3%

**Value For Money**3%