--- title: "square letter beads — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/square-letter-beads" last_updated: "2026-07-10T02:39:47.871Z" locale: en meta: description: "a small market ($71K/yr) — square letter beads doesn't clear our bar today." "og:description": "a small market ($71K/yr) — square letter beads doesn't clear our bar today." "og:title": "square letter beads — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **square letter beads** **Skip it****46/100 ** a small market ($71K/yr) — square letter beads doesn't clear our bar today. **Market/yr** **$71K** **Growth (1y)** **+232.1%** **Products** **24** **Brands** **14** was 18 a year ago **Sellers** **16** **Price range** **$4.64–$12.52** **Returns** **1.9%** **Rating** **4.7★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **80** ×0.30 Competition **50** ×0.20 Quality gap **24** ×0.10 Returns **85** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +232.1% year over year. 3K2KSpike '24Black Friday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun · busiest ÷ quietest = 1.6× ## **Competition** - QUEFE22% - Augshy21% - MELIUS14% - Ywmimn9% - YMSDZHL9% - Sunrica7% - Other (8 brands)19% The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 16 sellers compete here. **Brands** **14 **▼falling was 18 a year ago **Sellers** **16** **Top 5 brand share** **75%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)](https://m.media-amazon.com/images/I/51rwNnbIA+L.jpg) [**Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)**](https://www.amazon.com/dp/B07VMCF5BQ) QUEFE$9.954.8★1,86622%▼falling 2 ![MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z with Numbers Colorful Hearts Cube Beads for Jewelry Making DIY Necklaces Key Chains Bracelets](https://m.media-amazon.com/images/I/514eUOtBAhL.jpg) [**MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z with Numbers Colorful Hearts Cube Beads for Jewelry Making DIY Necklaces Key Chains Bracelets**](https://www.amazon.com/dp/B0B1L811XR) MELIUS$10.174.8★2,16311%▼falling 3 ![Ywmimn 730pcs Square Letter Beads 28 Styles Friendship Bracelet Kit 6x6 mm Acrylic Alphabet Beads for Bracelet and Jewelry Making(White and Black)](https://m.media-amazon.com/images/I/51btZd3p+zL.jpg) [**Ywmimn 730pcs Square Letter Beads 28 Styles Friendship Bracelet Kit 6x6 mm Acrylic Alphabet Beads for Bracelet and Jewelry Making(White and Black)**](https://www.amazon.com/dp/B0FF3BQ344) Ywmimn$5.764.6★729%▼falling 4 ![Augshy 1400pcs 5 Color Cube Alphabet Beads Bracelet Letter Beads for Bracelets Making with 1 Roll 50M Crystal String Cord for Jewelry Making6mm](https://m.media-amazon.com/images/I/61rAe3aOWKL.jpg) [**Augshy 1400pcs 5 Color Cube Alphabet Beads Bracelet Letter Beads for Bracelets Making with 1 Roll 50M Crystal String Cord for Jewelry Making6mm**](https://www.amazon.com/dp/B07F23SJML) Augshy$9.844.6★5,7108%▼falling 5 ![Sunrica 800Pcs White and Black Square Letter Beads A-Z 6X6mm Acrylic Alphabet Beads for Friendship Bracelets Making](https://m.media-amazon.com/images/I/51BwfUzpTjL.jpg) [**Sunrica 800Pcs White and Black Square Letter Beads A-Z 6X6mm Acrylic Alphabet Beads for Friendship Bracelets Making**](https://www.amazon.com/dp/B0DFVBRTJ3) Sunrica$6.724.6★1497%▲rising 6 ![YMSDZHL Alphabet Beads A-Z 1200+Pcs Letter Beads Acrylic 4x7mm Round Letter Bead Kits Black Digit and Colorful Smile Bead for Bracelets Necklaces DIY Jewelry Making (Square White 1200+PCS)](https://m.media-amazon.com/images/I/61Pu2cFVTIL.jpg) [**YMSDZHL Alphabet Beads A-Z 1200+Pcs Letter Beads Acrylic 4x7mm Round Letter Bead Kits Black Digit and Colorful Smile Bead for Bracelets Necklaces DIY Jewelry Making (Square White 1200+PCS)**](https://www.amazon.com/dp/B0G1XGGPPR) YMSDZHL$7.234.7★1,4826%▲rising 7 ![Augshy 700PCS White Letter Beads Alphabet Beads for Making DIY (6mm)](https://m.media-amazon.com/images/I/61sr-PxWWnL.jpg) [**Augshy 700PCS White Letter Beads Alphabet Beads for Making DIY (6mm)**](https://www.amazon.com/dp/B07J4FK8W8) Augshy$6.934.5★2,5815%▼falling 8 ![DoDoBeads 1650 Pcs Letter Beads Kit with Extra Vowels and Numbers Alphabet Beads for Bracelets Making Perfect for Friendship Bracelets](https://m.media-amazon.com/images/I/61vukb2s4eL.jpg) [**DoDoBeads 1650 Pcs Letter Beads Kit with Extra Vowels and Numbers Alphabet Beads for Bracelets Making Perfect for Friendship Bracelets**](https://www.amazon.com/dp/B0CYP2MZMF) DoDoBeads$9.474.7★1,0244%▼falling 9 ![Augshy 1400pcs Square Acrylic Alphabet Beads for DIY Jewelry Making](https://m.media-amazon.com/images/I/61o3c5oHr7L.jpg) [**Augshy 1400pcs Square Acrylic Alphabet Beads for DIY Jewelry Making**](https://www.amazon.com/dp/B0C282821R) Augshy$9.904.6★5,7103%▲rising 10 ![MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z Colorful Letter Beads with Numbers Beads for Jewelry Making DIY Bracelets Key Chains (6x6mm Multicolored)](https://m.media-amazon.com/images/I/51abUrYyGYL.jpg) [**MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z Colorful Letter Beads with Numbers Beads for Jewelry Making DIY Bracelets Key Chains (6x6mm Multicolored)**](https://www.amazon.com/dp/B0CDWH9RZG) MELIUS$10.914.8★2,1632%▲rising 11 ![1000 Pcs Letter Beads Acrylic Cube Beads Alphabet Bead Number Bead with Elastic String for Jewelry Making](https://m.media-amazon.com/images/I/61N9d6SbBJL.jpg) [**1000 Pcs Letter Beads Acrylic Cube Beads Alphabet Bead Number Bead with Elastic String for Jewelry Making**](https://www.amazon.com/dp/B08H8LJDQL) Propupy$8.224.7★3902%▲rising 12 ![200PCS Square Letter Beads A~Z Acrylic Name Alphabet Beads Bulk for Friendship Bracelet Jewelry Keychains Craft Making 6x6mm](https://m.media-amazon.com/images/I/512liPEiHQL.jpg) [**200PCS Square Letter Beads A~Z Acrylic Name Alphabet Beads Bulk for Friendship Bracelet Jewelry Keychains Craft Making 6x6mm**](https://www.amazon.com/dp/B0G5G7KTZB) Lejenfo$4.684.8★142%▲rising 13 ![Augshy 1400Pcs 5 Colors Square Alphabet Beads A-Z Cube Acrylic Letters Beads for Bracelets Necklaces Phone Lanyard Making with 1 Roll Crystal String Cord for Jewelry Making(6mm)](https://m.media-amazon.com/images/I/61MyPYpYHbL.jpg) [**Augshy 1400Pcs 5 Colors Square Alphabet Beads A-Z Cube Acrylic Letters Beads for Bracelets Necklaces Phone Lanyard Making with 1 Roll Crystal String Cord for Jewelry Making(6mm)**](https://www.amazon.com/dp/B0CL9B7RT8) Augshy$9.924.6★5,7102%▼falling 14 ![FASHEWELRY 500Pcs White Acrylic Cube Letter Beads 4.5x4.5x4.5mm Golden Alphabet A-Z Spacer Beads for DIY Bracelet Necklace Jewelry Making](https://m.media-amazon.com/images/I/51+i1GDXJ-L.jpg) [**FASHEWELRY 500Pcs White Acrylic Cube Letter Beads 4.5x4.5x4.5mm Golden Alphabet A-Z Spacer Beads for DIY Bracelet Necklace Jewelry Making**](https://www.amazon.com/dp/B08XWLH858) FASHEWELRY$7.454.5★4972%▲rising 15 ![DoDoBeads Gold Letter Beads for Bracelets - Beads for Friendship Bracelet Making- 1270Pcs Square Acrylic Letter Beads with Extra Vowels & Number Beads and Spacer Beads](https://m.media-amazon.com/images/I/61V2X1J87KL.jpg) [**DoDoBeads Gold Letter Beads for Bracelets - Beads for Friendship Bracelet Making- 1270Pcs Square Acrylic Letter Beads with Extra Vowels & Number Beads and Spacer Beads**](https://www.amazon.com/dp/B0CYNYJHRK) DoDoBeads$12.524.7★1,0242%▲rising **~~Showing 15 of 24 — show all ~~** ## **Product shelf** All 24 tracked products in this niche. Top sellersNewestTrending [![Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)](https://m.media-amazon.com/images/I/51rwNnbIA+L.jpg)**Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)** QUEFE**$9.95**4.8★1,866 reviews](https://www.amazon.com/dp/B07VMCF5BQ) [![MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z with Numbers Colorful Hearts Cube Beads for Jewelry Making DIY Necklaces Key Chains Bracelets](https://m.media-amazon.com/images/I/514eUOtBAhL.jpg)**MELIUS Acrylic Square Letter Beads 1120Pcs 6x6mm in Alphabetical Order A-Z with Numbers Colorful Hearts Cube Beads for Jewelry Making DIY Necklaces Key Chains Bracelets** MELIUS**$10.17**4.8★2,163 reviews](https://www.amazon.com/dp/B0B1L811XR) [![Ywmimn 730pcs Square Letter Beads 28 Styles Friendship Bracelet Kit 6x6 mm Acrylic Alphabet Beads for Bracelet and Jewelry Making(White and Black)](https://m.media-amazon.com/images/I/51btZd3p+zL.jpg)**Ywmimn 730pcs Square Letter Beads 28 Styles Friendship Bracelet Kit 6x6 mm Acrylic Alphabet Beads for Bracelet and Jewelry Making(White and Black)** Ywmimn**$5.76**4.6★72 reviews](https://www.amazon.com/dp/B0FF3BQ344) [![Augshy 1400pcs 5 Color Cube Alphabet Beads Bracelet Letter Beads for Bracelets Making with 1 Roll 50M Crystal String Cord for Jewelry Making6mm](https://m.media-amazon.com/images/I/61rAe3aOWKL.jpg)**Augshy 1400pcs 5 Color Cube Alphabet Beads Bracelet Letter Beads for Bracelets Making with 1 Roll 50M Crystal String Cord for Jewelry Making6mm** Augshy**$9.84**4.6★5,710 reviews](https://www.amazon.com/dp/B07F23SJML) [![Sunrica 800Pcs White and Black Square Letter Beads A-Z 6X6mm Acrylic Alphabet Beads for Friendship Bracelets Making](https://m.media-amazon.com/images/I/51BwfUzpTjL.jpg)**Sunrica 800Pcs White and Black Square Letter Beads A-Z 6X6mm Acrylic Alphabet Beads for Friendship Bracelets Making** Sunrica**$6.72**4.6★149 reviews](https://www.amazon.com/dp/B0DFVBRTJ3) [![YMSDZHL Alphabet Beads A-Z 1200+Pcs Letter Beads Acrylic 4x7mm Round Letter Bead Kits Black Digit and Colorful Smile Bead for Bracelets Necklaces DIY Jewelry Making (Square White 1200+PCS)](https://m.media-amazon.com/images/I/61Pu2cFVTIL.jpg)**YMSDZHL Alphabet Beads A-Z 1200+Pcs Letter Beads Acrylic 4x7mm Round Letter Bead Kits Black Digit and Colorful Smile Bead for Bracelets Necklaces DIY Jewelry Making (Square White 1200+PCS)** YMSDZHL**$7.23**4.7★1,482 reviews](https://www.amazon.com/dp/B0G1XGGPPR) [![Augshy 700PCS White Letter Beads Alphabet Beads for Making DIY (6mm)](https://m.media-amazon.com/images/I/61sr-PxWWnL.jpg)**Augshy 700PCS White Letter Beads Alphabet Beads for Making DIY (6mm)** Augshy**$6.93**4.5★2,581 reviews](https://www.amazon.com/dp/B07J4FK8W8) [![DoDoBeads 1650 Pcs Letter Beads Kit with Extra Vowels and Numbers Alphabet Beads for Bracelets Making Perfect for Friendship Bracelets](https://m.media-amazon.com/images/I/61vukb2s4eL.jpg)**DoDoBeads 1650 Pcs Letter Beads Kit with Extra Vowels and Numbers Alphabet Beads for Bracelets Making Perfect for Friendship Bracelets** DoDoBeads**$9.47**4.7★1,024 reviews](https://www.amazon.com/dp/B0CYP2MZMF) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**24% *“Good quality”* **Advertised Vs Actual Product**15% *“As Described”* **Value For Money**12% *“Worth it”* **Size-Overall**11% *“great size for the other beads”* **Color**7% *“Great colors”* **Ease Of Use**4% *“easy to use”* **Fun/Entertainment Experience**3% *“Makes bracelets, fun”* **Efficiency**3% *“Worked out perfectly”* **Gifting Purpose**2% *“cute gift”* **Correct Contents**2% *“I love that they come with a large quantity already separated alphabetically”* ### **What buyers complain about ** **Size-Overall**25% *“Slightly bigger than other standard letter beads”* **Quality-Overall**15% *“Poor quality control”* **Advertised Vs Actual Product**12% *“Deceiving photo”* **Smell**8% *“When I opened the box I was met with a strong chemical odor”* **Color**6% *“Colors bad”* **Print Quality**5% *“Sloppy Print”* **Display Colors**4% *“Each color doesnt even have 1 color of every letter”* **Stretchability/Expandability/Elasticity**2% *“not my elastic cording”* **Functionality-Overall**2% *“disappointed that its not sorted separately”* **Leak-Proof**2% *“they spilled everywhere”* #### **Top return reasons**- Size-Overall72% - Advertised Vs Actual Product8% - Value For Money7% - Quality-Overall2% - Color2% - Defective Material/Parts2% - Shape/Style2% - Print Quality1% - Functionality-Overall1% - Paint Quality0%