---
title: "soucolor markers — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/soucolor-markers"
last_updated: "2026-07-14T03:47:54.654Z"
locale: en
meta:
  description: "a small market ($71K/yr) — soucolor markers doesn't clear our bar today."
  "og:description": "a small market ($71K/yr) — soucolor markers doesn't clear our bar today."
  "og:title": "soucolor markers — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **soucolor markers**

**Skip it**

A small market ($71K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 34Conversion 29Competition 19Returns 82Price range 69Avg price 85Brand share 29Review moat 31Quality gap 43

**Avg price**

**Great****$18.80**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$8.43–$29.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,422.79**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$71K**

$71K/yr · 163K searches

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- Jekohor38% - ADEVIAN29% - CKMOREL13% - apolyone4% - Halobios4% - Soucolor3% - Open — no brand owns it (5 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers](https://m.media-amazon.com/images/I/51d2oPNxaHL.jpg)**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [2![ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners](https://m.media-amazon.com/images/I/61D9jdxxJRL.jpg)**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**3.2★70 rev](https://www.amazon.com/dp/B0GBX1Q4QS) [3![3Pcs Adult Coloring Book for Women Relaxation 36 Colors Markers with Spiral Bound Adult Coloring Book for Women 36 Dual Tip Colors Markers Anxiety Relief Mindfulness Gifts(Ocean & Bird & Butterfly)](https://m.media-amazon.com/images/I/61Wo23ceNaL.jpg)**3Pcs Adult Coloring Book for Women Relaxation 36 Colors Markers with Spiral Bound Adult Coloring Book for Women 36 Dual Tip Colors Markers Anxiety Relief Mindfulness Gifts(Ocean & Bird & Butterfly)**CKMOREL**$25.50**4.5★504 rev](https://www.amazon.com/dp/B0DXDZ6P2X) [4![Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women](https://m.media-amazon.com/images/I/61gy1KCcxXL.jpg)**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [5![CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn](https://m.media-amazon.com/images/I/61rTJPHLA7L.jpg)**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★504 rev](https://www.amazon.com/dp/B0F934BKMS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book](https://m.media-amazon.com/images/I/616BwiQecDL.jpg)**3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book**ADEVIAN**$24.63**32 rev4mo ago](https://www.amazon.com/dp/B0GRNFVY8M) [![ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners](https://m.media-amazon.com/images/I/61D9jdxxJRL.jpg)**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**70 rev6mo ago](https://www.amazon.com/dp/B0GBX1Q4QS) [![POSCA Canvas Paint by Number Kit Lilac Dream - 8 Acrylic Markers with 2 Pre-Drawn Canvases - Gift Set for Artists Adults and Kids](https://m.media-amazon.com/images/I/51QSOpLQToL.jpg)**POSCA Canvas Paint by Number Kit Lilac Dream - 8 Acrylic Markers with 2 Pre-Drawn Canvases - Gift Set for Artists Adults and Kids**posca**$29.77**176 rev7mo ago](https://www.amazon.com/dp/B0G4XMHMK8) [![Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad](https://m.media-amazon.com/images/I/51lSvabNftL.jpg)**Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad**Brea Reese**$14.86**2 rev10mo ago](https://www.amazon.com/dp/B0FMKH8GHN) [![Vivid by Brea Reese: Marker Color-By-Number Kit - Queen of Hearts -5 Dual-Sided Markers 12 Design Coloring Pages Retro Vibrant Themed Spiral Art Pad](https://m.media-amazon.com/images/I/51VJl2Q19AL.jpg)**Vivid by Brea Reese: Marker Color-By-Number Kit - Queen of Hearts -5 Dual-Sided Markers 12 Design Coloring Pages Retro Vibrant Themed Spiral Art Pad**Brea Reese Vivid**$13.07**5 rev10mo ago](https://www.amazon.com/dp/B0FMKJ1G9W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book](https://m.media-amazon.com/images/I/616BwiQecDL.jpg)**3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book**ADEVIAN**$24.63**4.0★**▲ 145%**](https://www.amazon.com/dp/B0GRNFVY8M) [![Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad](https://m.media-amazon.com/images/I/51lSvabNftL.jpg)**Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad**Brea Reese**$14.86**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FMKH8GHN) [![ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners](https://m.media-amazon.com/images/I/61D9jdxxJRL.jpg)**ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners**ADEVIAN**$26.82**3.2★**▲ 115%**](https://www.amazon.com/dp/B0GBX1Q4QS) [![Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult](https://m.media-amazon.com/images/I/61riETmt7iL.jpg)**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FHVNNVMQ) [![CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn](https://m.media-amazon.com/images/I/61rTJPHLA7L.jpg)**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★**▲ 52%**](https://www.amazon.com/dp/B0F934BKMS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — +7.1% search growth over the last 90 days.

8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 7.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**35%

*“Colors are pretty”*

**Quality-Overall**12%

*“Overall, this is a good set”*

**Value For Money**8%

*“Excellent price”*

**Fun/Entertainment Experience**6%

*“Fun to use”*

**Gifting Purpose**5%

*“Great Gift”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**3%

*“The pens are easy to use”*

**Pen/Pencil Quality**2%

*“These markers are beautiful”*

**Design-Overall**2%

*“And fun designs that are endless Thxs”*

**Drawing Experience**2%

*“Beautiful Illustrations”*

### **What buyers complain about **

**Color**15%

*“Colors do not match up”*

**Quality-Overall**9%

*“the quality control could be better”*

**Dry/Empty Ink**7%

*“They are all dried up”*

**Display Colors**6%

*“My complaint is all the colors didnt come correctly”*

**Moist/Dry**6%

*“Very streaky and dry out quick”*

**Durability**4%

*“Not long lasting”*

**Functionality-Overall**4%

*“didn't work”*

**Size-Overall**4%

*“pretty disappointed in the size”*

**Drying Time**3%

*“I have a few that are dried out”*

**Ink Leakage**3%

*“ink thing fell out”*

### **Top return reasons **

**Color**18%

**Advertised Vs Actual Product**13%

**Quality-Overall**9%

**Functionality-Overall**7%

**Size-Overall**6%

**Display Colors**6%

**Value For Money**6%

**Dry/Empty Ink**5%

**Ink Refill**5%

**Defective Material/Parts**3%