---
title: "solid color wrapping paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/solid-color-wrapping-paper"
last_updated: "2026-07-14T02:40:17.390Z"
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meta:
  description: "a small market ($23K/yr) — solid color wrapping paper doesn't clear our bar today."
  "og:description": "a small market ($23K/yr) — solid color wrapping paper doesn't clear our bar today."
  "og:title": "solid color wrapping paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **solid color wrapping paper**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 24Conversion 31Competition 71Returns 66Price range 70Avg price 50Brand share 67Review moat 52Quality gap 35

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.31–$37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,414.6**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$23K**

$23K/yr · 79K searches

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**65%**

**Open market**

**30%**

- SMART&CASUAL29% - PH PERKHOMY12% - Donyang11% - Hallmark7% - Boerni6% - NESCCI5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9298%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62) [2![SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper](https://m.media-amazon.com/images/I/41835RyljFL.jpg)**SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper**SMART&CASUAL**$5.31**4.7★1,030 rev](https://www.amazon.com/dp/B0D14H44X1) [3![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★4 rev](https://www.amazon.com/dp/B0GR6JPX6N) [4![PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)](https://m.media-amazon.com/images/I/41XI1T8j7-L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.02**4.7★974 rev](https://www.amazon.com/dp/B0CM224177) [5![Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper](https://m.media-amazon.com/images/I/41F5BJyRaLL.jpg)**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★2,039 rev](https://www.amazon.com/dp/B0DFTFTGNX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**39 rev4mo ago](https://www.amazon.com/dp/B0GRLL6XHY) [![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**4 rev4mo ago](https://www.amazon.com/dp/B0GR6JPX6N) [![HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)](https://m.media-amazon.com/images/I/41+ve7YwuWL.jpg)**HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)**HJIJIAY**$7.61**87 rev5mo ago](https://www.amazon.com/dp/B0F1TTBC4C) [![LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17  x 33 Ft](https://m.media-amazon.com/images/I/41HjSWU8nVL.jpg)**LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft**LaRibbons**$11.75**202 rev6mo ago](https://www.amazon.com/dp/B0GD6GY874) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★**▲ 440%**](https://www.amazon.com/dp/B0GR6JPX6N) [![HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)](https://m.media-amazon.com/images/I/41+ve7YwuWL.jpg)**HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)**HJIJIAY**$7.61**4.5★**▲ 440%**](https://www.amazon.com/dp/B0F1TTBC4C) [![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**4.5★**▲ 431%**](https://www.amazon.com/dp/B0GRLL6XHY) [![Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper](https://m.media-amazon.com/images/I/41F5BJyRaLL.jpg)**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★**▲ 408%**](https://www.amazon.com/dp/B0DFTFTGNX) [![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 383%**](https://www.amazon.com/dp/B0CX5BLT95)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Amazing quality”*

**Color**10%

*“I love the color”*

**Value For Money**9%

*“Great Value”*

**Thickness**8%

*“Is the perfect thickness for folding corners”*

**Ease Of Use**6%

*“Easy to use”*

**Durability**5%

*“Very durable and easy to work with”*

**Size-Overall**5%

*“Great size”*

**Advertised Vs Actual Product**4%

*“As described”*

**Gifting Purpose**4%

*“perfect for gifts”*

**Paper Quality**3%

*“The paper is sturdy”*

### **What buyers complain about **

**Size-Overall**38%

*“it is short”*

**Thickness**13%

*“Not as thick as some others that I have bought in the past”*

**Color**4%

*“Color is very muted”*

**Advertised Vs Actual Product**4%

*“The advertisement needs to be more clear”*

**Smell**3%

*“It smells like stinky armpits”*

**Value For Money**2%

*“It was not really the best value”*

**Quality-Overall**2%

*“Not high quality like youd expect”*

**Adhesion/Stickiness**2%

*“Cheap tape doesn't like to stick to it”*

**Ease Of Use**2%

*“if not impossible to use as intended”*

**Gifting Purpose**1%

*“which pretty much defeats the purpose of gift wrapping a present”*

### **Top return reasons **

**Size-Overall**64%

**Value For Money**9%

**Advertised Vs Actual Product**7%

**Color**7%

**Thin**3%

**Quality-Overall**1%

**Thickness**1%

**Functionality-Overall**1%

**Paper Quality**1%

**Material Quality**1%