---
title: "soap dye — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/soap-dye"
last_updated: "2026-07-15T02:52:47.455Z"
locale: en
meta:
  description: "soft demand (-14.9% this quarter) — soap dye doesn't clear our bar today."
  "og:description": "soft demand (-14.9% this quarter) — soap dye doesn't clear our bar today."
  "og:title": "soap dye — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **soap dye**

**Skip it**

Soft demand (-14.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 18Conversion 69Competition 36Returns 93Price range 47Avg price 45Brand share 58Review moat 25Quality gap 28

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.41–$22.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.45**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$120K**

$120K/yr · 167K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,200**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**70%**

**Open market**

**23%**

- Vividye21% - Wayin16% - CHANGTIKEJI13% - DecorRom11% - Limino10% - YumCraft6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$36K40%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts](https://m.media-amazon.com/images/I/61MRJsRah2L.jpg)**Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts**Vividye**$12.75**4.6★1,253 rev](https://www.amazon.com/dp/B0BJTLZ5HH) [2![CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs](https://m.media-amazon.com/images/I/51ftg1evSuL.jpg)**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**4.7★6,527 rev](https://www.amazon.com/dp/B0CM5NX74G) [3![20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts](https://m.media-amazon.com/images/I/61q1DBCcGZL.jpg)**20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts**DecorRom**$9.90**4.5★1,933 rev](https://www.amazon.com/dp/B08GG24YKB) [4![Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions](https://m.media-amazon.com/images/I/51UzwLgmMzL.jpg)**Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions**Limino**$8.91**4.5★5,796 rev](https://www.amazon.com/dp/B07CL6DGD4) [5![Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye](https://m.media-amazon.com/images/I/51Hj3BmnDoL.jpg)**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**4.6★290 rev](https://www.amazon.com/dp/B0CR38QLTN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye](https://m.media-amazon.com/images/I/51NkiW0JiyL.jpg)**Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye**Luckymica**$10.06**466 rev11mo ago](https://www.amazon.com/dp/B0F8C2WGPN) [![Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each](https://m.media-amazon.com/images/I/51CX2e5mpVL.jpg)**Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each**YumCraft**$12.86**362 rev2y ago](https://www.amazon.com/dp/B0D65NRR41) [![Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye](https://m.media-amazon.com/images/I/51Hj3BmnDoL.jpg)**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**290 rev2y ago](https://www.amazon.com/dp/B0CR38QLTN) [![CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs](https://m.media-amazon.com/images/I/51ftg1evSuL.jpg)**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**6,527 rev2y ago](https://www.amazon.com/dp/B0CM5NX74G) [![Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts](https://m.media-amazon.com/images/I/61MRJsRah2L.jpg)**Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts**Vividye**$12.75**1,253 rev3y ago](https://www.amazon.com/dp/B0BJTLZ5HH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye](https://m.media-amazon.com/images/I/51NkiW0JiyL.jpg)**Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye**Luckymica**$10.06**4.7★**▲ 124%**](https://www.amazon.com/dp/B0F8C2WGPN) [![20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts](https://m.media-amazon.com/images/I/61q1DBCcGZL.jpg)**20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts**DecorRom**$9.90**4.5★**▲ 68%**](https://www.amazon.com/dp/B08GG24YKB) [![Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each](https://m.media-amazon.com/images/I/51CX2e5mpVL.jpg)**Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each**YumCraft**$12.86**4.6★**▲ 18%**](https://www.amazon.com/dp/B0D65NRR41) [![Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye](https://m.media-amazon.com/images/I/51Hj3BmnDoL.jpg)**Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye**Wayin**$8.97**4.6★**▲ 14%**](https://www.amazon.com/dp/B0CR38QLTN) [![Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions](https://m.media-amazon.com/images/I/51UzwLgmMzL.jpg)**Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions**Limino**$8.91**4.5★**— 4%**](https://www.amazon.com/dp/B07CL6DGD4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

5K4KBlack Friday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**55%

*“Amazing colors”*

**Quality-Overall**14%

*“Excellent product”*

**Value For Money**6%

*“less expensive”*

**Ease Of Use**4%

*“Easy to Use”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Brightness/Shine/Glow**2%

*“Bright”*

**Fun/Entertainment Experience**2%

*“This was a fun craft”*

**Paint Quality**2%

*“Works great as washable paint for kids”*

**Efficiency**2%

*“Great results”*

**Stain Resistance**1%

*“Great colors, mix easily and do not stain”*

### **What buyers complain about **

**Color**38%

*“NO color”*

**Size-Overall**7%

*“Small”*

**Quality-Overall**7%

*“Crappy product”*

**Functionality-Overall**4%

*“Didnt work”*

**Stain Resistance**3%

*“fade after about 2 weeks”*

**Leak-Proof**2%

*“The bottles were leaking”*

**Product Condition**2%

*“Received used product”*

**Ease Of Use**2%

*“Very small hard to open”*

**Ease Of Cleaning**2%

*“This arrived a complete mess”*

**Color Fading/Discoloration**2%

*“The mix blew upwards onto my skin”*

### **Top return reasons **

**Color**27%

**Advertised Vs Actual Product**14%

**Value For Money**10%

**Functionality-Overall**8%

**Size-Overall**7%

**Display Colors**6%

**Leak-Proof**5%

**Brightness/Shine/Glow**2%

**Quality-Overall**2%

**Product Condition**2%