---
title: "soap base — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/soap-base"
last_updated: "2026-07-14T02:37:45.883Z"
locale: en
meta:
  description: "soap base shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "soap base shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "soap base — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **soap base**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 23Conversion 41Competition 85Returns 95Price range 81Avg price 95Brand share 34Review moat 40Quality gap 21

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.06**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$7.37–$110.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.2M searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,538.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Primal Elements47% - EDSRDRUS16% - MAQIHAN12% - velona6% - TinMeZor4% - Prime Creations4% - Open — no brand owns it (13 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$22K4%$44K6%$66K8%$89K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 60 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound](https://m.media-amazon.com/images/I/41JBgDtATIL.jpg)**Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound**Primal Elements**$29.45**4.7★6,865 rev](https://www.amazon.com/dp/B0BZB5F315) [2![MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies](https://m.media-amazon.com/images/I/41KO18o3qrL.jpg)**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**4.6★673 rev](https://www.amazon.com/dp/B0FB8H2KJL) [3![Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound](https://m.media-amazon.com/images/I/41GaMrQnl4L.jpg)**Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound**Primal Elements**$27.37**4.7★1,455 rev](https://www.amazon.com/dp/B096T98189) [4![MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies](https://m.media-amazon.com/images/I/41pUJ8waKDL.jpg)**MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$7.37**4.6★673 rev](https://www.amazon.com/dp/B0D1QX1N6Z) [5![EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)](https://m.media-amazon.com/images/I/41P+T3wAsbL.jpg)**EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)**EDSRDRUS**$14.03**4.7★714 rev](https://www.amazon.com/dp/B0BJ8YDYBB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal](https://m.media-amazon.com/images/I/516sz2ks4ML.jpg)**Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal**Yoken**$20.46**78 rev6mo ago](https://www.amazon.com/dp/B0FR4VP6RZ) [![EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)](https://m.media-amazon.com/images/I/31H8VZWy7jL.jpg)**EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)**EDSRDRUS**$36.49**36 rev9mo ago](https://www.amazon.com/dp/B0FRFPH3RD) [![THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women](https://m.media-amazon.com/images/I/51LNphlvjVL.jpg)**THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women**Thaluna**$24.48**43 rev10mo ago](https://www.amazon.com/dp/B0FN8HRKFL) [![2lb Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin for Soap Making Supplies (Transparent 2 Pound)](https://m.media-amazon.com/images/I/41Ak9ldXK5L.jpg)**2lb Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin for Soap Making Supplies (Transparent 2 Pound)**EDSRDRUS**$13.32**334 rev11mo ago](https://www.amazon.com/dp/B0FHW4F4QY) [![MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies](https://m.media-amazon.com/images/I/41KO18o3qrL.jpg)**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**673 rev1y ago](https://www.amazon.com/dp/B0FB8H2KJL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound](https://m.media-amazon.com/images/I/41rjni5C3EL.jpg)**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$20.17**4.7★**▲ 262%**](https://www.amazon.com/dp/B09X2B4H56) [![Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal](https://m.media-amazon.com/images/I/516sz2ks4ML.jpg)**Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal**Yoken**$20.46**4.8★**▲ 215%**](https://www.amazon.com/dp/B0FR4VP6RZ) [![Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound](https://m.media-amazon.com/images/I/41O-qzpxgCL.jpg)**Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$21.29**4.7★**▲ 173%**](https://www.amazon.com/dp/B09X28NX2W) [![Skin Said Yes 5Lb Aloe Soap Base - Melt and Pour Soap Making Supplies - SLS/SLES Free No Palm Oil Natural with Organic Aloe Vera - Rich in Antioxidants Hydrating Perfect for Handmade Projects](https://m.media-amazon.com/images/I/41jxKIS+txL.jpg)**Skin Said Yes 5Lb Aloe Soap Base - Melt and Pour Soap Making Supplies - SLS/SLES Free No Palm Oil Natural with Organic Aloe Vera - Rich in Antioxidants Hydrating Perfect for Handmade Projects**Skin Said Yes**$29.80**4.6★**▲ 163%**](https://www.amazon.com/dp/B0C9MB16LL) [![THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women](https://m.media-amazon.com/images/I/51LNphlvjVL.jpg)**THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women**Thaluna**$24.48**4.4★**▲ 162%**](https://www.amazon.com/dp/B0FN8HRKFL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“I think this is great quality oil”*

**Ease Of Use**14%

*“Ease of use”*

**Smell**7%

*“the nice subtle scent it has”*

**Value For Money**7%

*“Good price”*

**Soft Feel**6%

*“Its really soft”*

**Lather**6%

*“It lathers really good”*

**Advertised Vs Actual Product**5%

*“Exactly what I ordered”*

**Moist/Dry**4%

*“Its extremely hydrating”*

**Fun/Entertainment Experience**3%

*“Such a fun project”*

**Gifting Purpose**2%

*“Good Gift”*

### **What buyers complain about **

**Quality-Overall**13%

*“Bad quality”*

**Smell**11%

*“Smell like chemical”*

**Lather**9%

*“doesnt lather”*

**Advertised Vs Actual Product**8%

*“Misleading description”*

**Value For Money**5%

*“Disappointing waste of time and money”*

**Ease Of Use**5%

*“Very difficult to use”*

**Functionality-Overall**4%

*“result was not clear”*

**Adhesion/Stickiness**3%

*“Was defective, did not melt down correctly and was very glue like”*

**Moist/Dry**3%

*“This means the base was subject to moisture”*

**Size-Overall**3%

*“Small stay away from”*

### **Top return reasons **

**Advertised Vs Actual Product**20%

**Smell**12%

**Size-Overall**10%

**Value For Money**8%

**Defective Material/Parts**7%

**Quality-Overall**6%

**Functionality-Overall**5%

**Ingredients-Overall**4%

**Color**3%

**Texture/Consistency-Overall**2%