--- title: "smiley face beads — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/smiley-face-beads" last_updated: "2026-07-10T01:42:02.921Z" locale: en meta: description: "a small market ($16K/yr) — smiley face beads doesn't clear our bar today." "og:description": "a small market ($16K/yr) — smiley face beads doesn't clear our bar today." "og:title": "smiley face beads — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **smiley face beads** **Skip it****44/100 ** a small market ($16K/yr) — smiley face beads doesn't clear our bar today. **Market/yr** **$16K** **Growth (1y)** **+132.0%** **Products** **34** **Brands** **21** was 25 a year ago **Sellers** **44** **Price range** **$5.69–$12.52** **Returns** **1.6%** **Rating** **4.6★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **69** ×0.30 Competition **59** ×0.20 Quality gap **26** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +132.0% year over year. 3K2KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.8× ## **Competition** - Looconi32% - Chuniff11% - KLAJA8% - LUBINGSHINE7% - Ninelimi7% - LiQunSweet5% - Other (15 brands)31% The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 44 sellers compete here. **Brands** **21 **▼falling was 25 a year ago **Sellers** **44** **Top 5 brand share** **64%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Amaney 480pcs Smiley Face Beads 24 Colors 10mm Big Acrylic Spacer Beads for Jewelry Bracelet Earring Necklace Craft Mobile Phone Pendant Making Kit](https://m.media-amazon.com/images/I/51mkmqv+OqL.jpg) [**Amaney 480pcs Smiley Face Beads 24 Colors 10mm Big Acrylic Spacer Beads for Jewelry Bracelet Earring Necklace Craft Mobile Phone Pendant Making Kit**](https://www.amazon.com/dp/B0BZZ5HN7G) Looconi$9.324.8★58913%▼falling 2 ![Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51vRy6-YNBL.jpg) [**Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies**](https://www.amazon.com/dp/B0D41ZWWD5) Looconi$6.924.8★58912%▲rising 3 ![375pcs Smile Face Beads 10mm(0.39in) Colorful Smile Beads for Jewelry Making Bracelets DIY Craft Supplies 15 Styles](https://m.media-amazon.com/images/I/51UDr+EE13L.jpg) [**375pcs Smile Face Beads 10mm(0.39in) Colorful Smile Beads for Jewelry Making Bracelets DIY Craft Supplies 15 Styles**](https://www.amazon.com/dp/B09B34PSLJ) Chuniff$8.634.5★17211%▲rising 4 ![650 Pcs of Smiley Face Beads 7x4 mm Big Pack | Mixed Colorful Beads Happy Face Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51ch3PCDkJL.jpg) [**650 Pcs of Smiley Face Beads 7x4 mm Big Pack | Mixed Colorful Beads Happy Face Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies**](https://www.amazon.com/dp/B00V31W60W) KLAJA$8.544.4★1748%▼falling 5 ![300pcs Yellow Smile Face Acrylic Beads 7 Mm Acryl Happy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51dLgoaW8BS.jpg) [**300pcs Yellow Smile Face Acrylic Beads 7 Mm Acryl Happy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies**](https://www.amazon.com/dp/B097XQ1NB6) Ninelimi$6.914.7★2447%▼falling 6 ![Miss Rabbit Candy Color Acrylic Heart Beads Star Beads Plastic Bead Kit Cute Pastel Bead for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm](https://m.media-amazon.com/images/I/510hcyIoUyL.jpg) [**Miss Rabbit Candy Color Acrylic Heart Beads Star Beads Plastic Bead Kit Cute Pastel Bead for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm**](https://www.amazon.com/dp/B0B4V7TVRP) Miss Rabbit$10.584.8★994%▲rising 7 ![Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads Glow in Darkness for DIY Jewelry Making](https://m.media-amazon.com/images/I/51BVsqgjanL.jpg) [**Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads Glow in Darkness for DIY Jewelry Making**](https://www.amazon.com/dp/B0D421JNWG) Looconi$6.925.0★183%▲rising 8 ![900Pcs Candy Color Acrylic Heart Beads Star Beads Happy Face Bead Assorted Plastic Pastel Beads Cute Beads Circle Loose Spacer Beads Bulk for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm](https://m.media-amazon.com/images/I/51HD1vWUUxL.jpg) [**900Pcs Candy Color Acrylic Heart Beads Star Beads Happy Face Bead Assorted Plastic Pastel Beads Cute Beads Circle Loose Spacer Beads Bulk for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm**](https://www.amazon.com/dp/B09Q2TSV8Q) JJzxwish$9.854.6★2003%—flat 9 ![LiQunSweet 100 Pcs 8mm White Enamel Happy Face Loose Beads Smiling Face Beads for Bracelet DIY Jewelry Making](https://m.media-amazon.com/images/I/5149V0YsQKL.jpg) [**LiQunSweet 100 Pcs 8mm White Enamel Happy Face Loose Beads Smiling Face Beads for Bracelet DIY Jewelry Making**](https://www.amazon.com/dp/B0C9WYJ758) LiQunSweet$12.524.8★563%▼falling 10 ![HSONAIGEE 500 Pieces Happy Face Beads for Bracelets Making 10mm Acrylic Face Spacer Beads with Crystal Elastic Cords Jewellery Beading Making DIY Crafts](https://m.media-amazon.com/images/I/617P9Mu36FL.jpg) [**HSONAIGEE 500 Pieces Happy Face Beads for Bracelets Making 10mm Acrylic Face Spacer Beads with Crystal Elastic Cords Jewellery Beading Making DIY Crafts**](https://www.amazon.com/dp/B0CF9ZBL17) HSONAIGEE$7.984.3★353%▼falling 11 ![450 Pcs Smiley Face Beads - 7mm Mixed Colorful Acrylic Happy Face Spacer Beads Cute Fun Beads for Bracelets Charms for Bracelet Necklace Earring DIY Jewelry Making](https://m.media-amazon.com/images/I/51Qbn6AiBhL.jpg) [**450 Pcs Smiley Face Beads - 7mm Mixed Colorful Acrylic Happy Face Spacer Beads Cute Fun Beads for Bracelets Charms for Bracelet Necklace Earring DIY Jewelry Making**](https://www.amazon.com/dp/B0DY1DV7XP) SAKDWUR$7.864.8★92%▼falling 12 ![60pcs Slime Charms Cute Resin Charms Sunflower Smiley Face Resin Embellishments Cute Bulk Mixed Scrapbooking Embellishments for DIY Crafts Making Decorations Phone Case Decor](https://m.media-amazon.com/images/I/51bxwqKZlRL.jpg) [**60pcs Slime Charms Cute Resin Charms Sunflower Smiley Face Resin Embellishments Cute Bulk Mixed Scrapbooking Embellishments for DIY Crafts Making Decorations Phone Case Decor**](https://www.amazon.com/dp/B0F93YQGZ1) HSNOHSN$8.104.7★532%▲rising 13 ![LiQunSweet 20 pcs Mixed Color Happy Face Theme Enamel Acrylic Beads Lovely Flat Round Smiling Face Loose Spacer Beads for Bracelet Earring Necklace DIY Crafts Jewelry Making](https://m.media-amazon.com/images/I/41UCZdU0sIL.jpg) [**LiQunSweet 20 pcs Mixed Color Happy Face Theme Enamel Acrylic Beads Lovely Flat Round Smiling Face Loose Spacer Beads for Bracelet Earring Necklace DIY Crafts Jewelry Making**](https://www.amazon.com/dp/B0DYT4DX83) LiQunSweet$9.154.5★202%▲rising 14 ![Smile Face Beads 10mm Happy Face Acrylic Cute Spacer Beads Necklace and Bracelet Making Jewelry Supplies 100pcs (Transparent Colorful B)](https://m.media-amazon.com/images/I/51RrLRm25YL.jpg) [**Smile Face Beads 10mm Happy Face Acrylic Cute Spacer Beads Necklace and Bracelet Making Jewelry Supplies 100pcs (Transparent Colorful B)**](https://www.amazon.com/dp/B0CB41XD6H) LUBINGSHINE$5.784.6★4402%▲rising 15 ![1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls](https://m.media-amazon.com/images/I/61eKpxDKI3L.jpg) [**1000PCS Polymer Clay Beads Bracelet Making kit 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls**](https://www.amazon.com/dp/B0BWNDR624) BBita$8.144.7★2,3012%—flat **~~Showing 15 of 34 — show all ~~** ## **Product shelf** All 34 tracked products in this niche. Top sellersNewestTrending [![Amaney 480pcs Smiley Face Beads 24 Colors 10mm Big Acrylic Spacer Beads for Jewelry Bracelet Earring Necklace Craft Mobile Phone Pendant Making Kit](https://m.media-amazon.com/images/I/51mkmqv+OqL.jpg)**Amaney 480pcs Smiley Face Beads 24 Colors 10mm Big Acrylic Spacer Beads for Jewelry Bracelet Earring Necklace Craft Mobile Phone Pendant Making Kit** Looconi**$9.32**4.8★589 reviews](https://www.amazon.com/dp/B0BZZ5HN7G) [![Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51vRy6-YNBL.jpg)**Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies** Looconi**$6.92**4.8★589 reviews](https://www.amazon.com/dp/B0D41ZWWD5) [![375pcs Smile Face Beads 10mm(0.39in) Colorful Smile Beads for Jewelry Making Bracelets DIY Craft Supplies 15 Styles](https://m.media-amazon.com/images/I/51UDr+EE13L.jpg)**375pcs Smile Face Beads 10mm(0.39in) Colorful Smile Beads for Jewelry Making Bracelets DIY Craft Supplies 15 Styles** Chuniff**$8.63**4.5★172 reviews](https://www.amazon.com/dp/B09B34PSLJ) [![650 Pcs of Smiley Face Beads 7x4 mm Big Pack | Mixed Colorful Beads Happy Face Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51ch3PCDkJL.jpg)**650 Pcs of Smiley Face Beads 7x4 mm Big Pack | Mixed Colorful Beads Happy Face Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies** KLAJA**$8.54**4.4★174 reviews](https://www.amazon.com/dp/B00V31W60W) [![300pcs Yellow Smile Face Acrylic Beads 7 Mm Acryl Happy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies](https://m.media-amazon.com/images/I/51dLgoaW8BS.jpg)**300pcs Yellow Smile Face Acrylic Beads 7 Mm Acryl Happy Face Spacer Beads for DIY Jewelry Bracelet Earring Necklace Craft Making Supplies** Ninelimi**$6.91**4.7★244 reviews](https://www.amazon.com/dp/B097XQ1NB6) [![Miss Rabbit Candy Color Acrylic Heart Beads Star Beads Plastic Bead Kit Cute Pastel Bead for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm](https://m.media-amazon.com/images/I/510hcyIoUyL.jpg)**Miss Rabbit Candy Color Acrylic Heart Beads Star Beads Plastic Bead Kit Cute Pastel Bead for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm** Miss Rabbit**$10.58**4.8★99 reviews](https://www.amazon.com/dp/B0B4V7TVRP) [![Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads Glow in Darkness for DIY Jewelry Making](https://m.media-amazon.com/images/I/51BVsqgjanL.jpg)**Looconi 500pcs Colorful Smiley Face BeadsHappy Face Spacer Beads Glow in Darkness for DIY Jewelry Making** Looconi**$6.92**5.0★18 reviews](https://www.amazon.com/dp/B0D421JNWG) [![900Pcs Candy Color Acrylic Heart Beads Star Beads Happy Face Bead Assorted Plastic Pastel Beads Cute Beads Circle Loose Spacer Beads Bulk for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm](https://m.media-amazon.com/images/I/51HD1vWUUxL.jpg)**900Pcs Candy Color Acrylic Heart Beads Star Beads Happy Face Bead Assorted Plastic Pastel Beads Cute Beads Circle Loose Spacer Beads Bulk for Bracelets Jewelry Making DIY Crafts Necklace Phone Charm** JJzxwish**$9.85**4.6★200 reviews](https://www.amazon.com/dp/B09Q2TSV8Q) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**20% *“Excellent product”* **Color**13% *“the colors are beautiful”* **Value For Money**11% *“it is well worth the price”* **Fun/Entertainment Experience**9% *“keeps my daughter busy”* **Size-Overall**8% *“the size was perfect for my needs”* **Advertised Vs Actual Product**7% *“As shown”* **Ease Of Use**5% *“Easy to use”* **Gifting Purpose**5% *“Gift”* **Embellishment/Embroidery Quality**2% *“Nice beads and nice variety of colors and designs”* **Shape/Style**2% *“Cute variety of shapes”* ### **What buyers complain about ** **Size-Overall**25% *“small beads”* **Advertised Vs Actual Product**22% *“Not as advertised”* **Quality-Overall**9% *“Horrible quality”* **Print Quality**5% *“The printing is blurry”* **Adhesion/Stickiness**3% *“don't stick”* **Durability**3% *“Some of them were deformed or broke”* **Instructions/User Manual/Troubleshooting**3% *“No instructions”* **Brightness/Shine/Glow**2% *“-Does not glow different colors”* **Value For Money**2% *“I also feel the value for the money is not great compared to other kits weve purchased”* **Ease Of Cleaning**2% *“Holes aren't cleaned out”* #### **Top return reasons**- Size-Overall54% - Advertised Vs Actual Product11% - Quality-Overall6% - Value For Money5% - Color4% - Functionality-Overall3% - Defective Material/Parts2% - Material Quality2% - Design-Overall1% - Leak-Proof1%