---
title: "small key rings — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/small-key-rings"
last_updated: "2026-07-10T02:31:22.591Z"
locale: en
meta:
  description: "a small market ($120K/yr) — small key rings doesn't clear our bar today."
  "og:description": "a small market ($120K/yr) — small key rings doesn't clear our bar today."
  "og:title": "small key rings — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **small key rings**

**Skip it****48/100 **

a small market ($120K/yr) — small key rings doesn't clear our bar today.

**Market/yr**

**$120K**

**Growth (1y)**

**+172.1%**

**Products**

**25**

**Brands**

**19**

was 22 a year ago

**Sellers**

**26**

**Price range**

**$3.91–$19.66**

**Returns**

**1.6%**

**Rating**

**4.5★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**73**

 ×0.30

Competition

**57**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**87**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 83 weeks — +172.1% year over year.

5K3KDec '24Mar '25Jun '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Competition**

- ZoloAJay24% - YHYZ11% - KANSPHY8% - TANJUN8% - NQEUEPN6% - Pawfly6% - Other (13 brands)37%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 26 sellers compete here.

**Brands**

**19 **▼falling

was 22 a year ago

**Sellers**

**26**

**Top 5 brand share**

**57%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black**](https://www.amazon.com/dp/B0B62TLSGV)

ZoloAJay$3.914.5★1,42021%▲rising

2
![YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)](https://m.media-amazon.com/images/I/51Q53lP9uPL.jpg) [**YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)**](https://www.amazon.com/dp/B08JQM73XS)

YHYZ$4.974.6★4,62211%▼falling

3
![1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs](https://m.media-amazon.com/images/I/31toQX7Qz1L.jpg) [**1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs**](https://www.amazon.com/dp/B0BXX9TJ7G)

KANSPHY$4.704.7★7698%▼falling

4
![30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)](https://m.media-amazon.com/images/I/41qcFz1ZtxL.jpg) [**30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)**](https://www.amazon.com/dp/B0CXJ8H5NG)

NQEUEPN$4.594.5★5216%▼falling

5
![Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts](https://m.media-amazon.com/images/I/515F82x728L.jpg) [**Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts**](https://www.amazon.com/dp/B07JW71BJ8)

Pawfly$4.934.4★2,0346%▲rising

6
![30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black](https://m.media-amazon.com/images/I/21jFmI2JS5L.jpg) [**30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black**](https://www.amazon.com/dp/B0CNW26XWG)

TANJUN$7.964.4★1035%▼falling

7
![HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)](https://m.media-amazon.com/images/I/31uvyO9RptL.jpg) [**HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)**](https://www.amazon.com/dp/B0D7LQ6MC2)

HOLAILS$6.664.5★3155%▲rising

8
![1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)](https://m.media-amazon.com/images/I/51YpX9ZmIeL.jpg) [**1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)**](https://www.amazon.com/dp/B0FQ4ZSFKP)

CLVJQ$4.744.6★875%—flat

9
![325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies](https://m.media-amazon.com/images/I/51D5Ak11SML.jpg) [**325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies**](https://www.amazon.com/dp/B0DJ2R7DJF)

FIVEIZERO$9.484.7★1,3453%▼falling

10

![ZoloAJay 40 Pack Black Key Ring Keychain Assorted in 4 Sizes Metal Round Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment](https://m.media-amazon.com/images/I/41p2bKv3nBL.jpg) [**ZoloAJay 40 Pack Black Key Ring Keychain Assorted in 4 Sizes Metal Round Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment**](https://www.amazon.com/dp/B0BJB7C92P)

ZoloAJay$4.884.5★7233%▼falling

11

![30Pcs 6-8mm Double Jump Rings for Jewelry Making Key Rings for Keychains Stainless Steel Mini Split Ring with Plier Crafts Double Split Rings Fishing (8mm Gun Black)](https://m.media-amazon.com/images/I/21BODDuTWuL.jpg) [**30Pcs 6-8mm Double Jump Rings for Jewelry Making Key Rings for Keychains Stainless Steel Mini Split Ring with Plier Crafts Double Split Rings Fishing (8mm Gun Black)**](https://www.amazon.com/dp/B0D2HMZX6Z)

TANJUN$6.904.3★903%▲rising

12

![Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack](https://m.media-amazon.com/images/I/41uofhgL6wL.jpg) [**Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack**](https://www.amazon.com/dp/B0BRDDQ3TL)

Nite Ize$6.434.4★6143%▲rising

13

![6 Size Gold and Sliver Jump Rings Double Loops Round Split Small and Medium Key Chain Ring for Jewelry Making and Keychain Home Car Dog tag Rings DIY Crafts](https://m.media-amazon.com/images/I/41T-P4y4DhL.jpg) [**6 Size Gold and Sliver Jump Rings Double Loops Round Split Small and Medium Key Chain Ring for Jewelry Making and Keychain Home Car Dog tag Rings DIY Crafts**](https://www.amazon.com/dp/B0DN6WN9CR)

Generic$5.554.5★2703%▼falling

14

![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg) [**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys**](https://www.amazon.com/dp/B08QR8RSJ9)

CREST Products$8.064.6★3,6522%▼falling

15

![Titanium Key Ring 10/12/15mm Jump Rings Small Black Keychain Rings for Necklaces Keys Jewelry Attachment(15Pcs)](https://m.media-amazon.com/images/I/41qxPgNs3yL.jpg) [**Titanium Key Ring 10/12/15mm Jump Rings Small Black Keychain Rings for Necklaces Keys Jewelry Attachment(15Pcs)**](https://www.amazon.com/dp/B0FXGQXZCW)

Alrhso$8.104.4★422%▲rising

**~~Showing 15 of 25 — show all ~~**

## **Product shelf**

All 25 tracked products in this niche.

Top sellersNewestTrending

[![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black** ZoloAJay**$3.91**4.5★1,420 reviews](https://www.amazon.com/dp/B0B62TLSGV) [![YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)](https://m.media-amazon.com/images/I/51Q53lP9uPL.jpg)**YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)** YHYZ**$4.97**4.6★4,622 reviews](https://www.amazon.com/dp/B08JQM73XS) [![1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs](https://m.media-amazon.com/images/I/31toQX7Qz1L.jpg)**1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs** KANSPHY**$4.70**4.7★769 reviews](https://www.amazon.com/dp/B0BXX9TJ7G) [![30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)](https://m.media-amazon.com/images/I/41qcFz1ZtxL.jpg)**30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)** NQEUEPN**$4.59**4.5★521 reviews](https://www.amazon.com/dp/B0CXJ8H5NG) [![Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts](https://m.media-amazon.com/images/I/515F82x728L.jpg)**Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts** Pawfly**$4.93**4.4★2,034 reviews](https://www.amazon.com/dp/B07JW71BJ8) [![30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black](https://m.media-amazon.com/images/I/21jFmI2JS5L.jpg)**30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black** TANJUN**$7.96**4.4★103 reviews](https://www.amazon.com/dp/B0CNW26XWG) [![HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)](https://m.media-amazon.com/images/I/31uvyO9RptL.jpg)**HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)** HOLAILS**$6.66**4.5★315 reviews](https://www.amazon.com/dp/B0D7LQ6MC2) [![1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)](https://m.media-amazon.com/images/I/51YpX9ZmIeL.jpg)**1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)** CLVJQ**$4.74**4.6★87 reviews](https://www.amazon.com/dp/B0FQ4ZSFKP)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“GREAT QUALITY”*

**Advertised Vs Actual Product**17%

*“As advertised”*

**Size-Overall**10%

*“Good size”*

**Value For Money**8%

*“Great value for the money”*

**Ease Of Use**8%

*“easy to work with”*

**Strength**7%

*“Strong rings”*

**Durability**4%

*“Seems very durable”*

**Color**2%

*“The size and fit are great color is what I wanted”*

**Material Quality**2%

*“Good material”*

**Correct Contents**1%

*“I love that it comes with all of these pieces”*

### **What buyers complain about **

**Size-Overall**26%

*“small box”*

**Quality-Overall**12%

*“Cheap and useless”*

**Strength**8%

*“Weak material”*

**Ease Of Use**6%

*“Tough to use”*

**Durability**5%

*“it came apart”*

**Smell**5%

*“Chemical smell”*

**Shape/Style**3%

*“found them to be a bit difficult to bend and shape”*

**Color**2%

*“Colors and quality are not good”*

**Thickness**2%

*“Difficult for thicker items”*

**Stretchability/Expandability/Elasticity**2%

*“Ended up stretching and not working”*

#### **Top return reasons**- Size-Overall73% - Advertised Vs Actual Product5% - Strength3% - Quality-Overall3% - Functionality-Overall3% - Value For Money2% - Ease Of Use2% - Defective Material/Parts2% - Thin1% - Thickness1%