---
title: "small googly eyes — Niche Verdict: Skip it (20/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/small-googly-eyes"
last_updated: "2026-07-14T05:09:02.430Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — small googly eyes doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — small googly eyes doesn't clear our bar today."
  "og:title": "small googly eyes — Niche Verdict: Skip it (20/100) | Amazon United States - Flapen"
---

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# **small googly eyes**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 12Conversion 30Competition 0Returns 90Price range 0Avg price 16Brand share 0Review moat 35Quality gap 24

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,017.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$5.58**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$46K**

$46K/yr · 340K searches

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$4.74–$6.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**7**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- XKDOUS71% - Bflaae12% - DECORA7% - TOAOB THE ONE AND ONLY BABY5% - Phinus5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$9K40%$18K60%$28K80%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2![Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts](https://m.media-amazon.com/images/I/5197pOEyM8L.jpg)**Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts**Bflaae**$4.74**4.6★855 rev](https://www.amazon.com/dp/B0CYWP8KPK) [3![DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations](https://m.media-amazon.com/images/I/51YUb9W2RZL.jpg)**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**4.6★12,091 rev](https://www.amazon.com/dp/B01LWIYJH3) [4![TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories](https://m.media-amazon.com/images/I/51oFwNa8CNL.jpg)**TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories**TOAOB THE ONE AND ONLY BABY**$6.38**4.5★358 rev](https://www.amazon.com/dp/B08L529KLW) [5![Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers](https://m.media-amazon.com/images/I/51WxjhKq0DL.jpg)**Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers**Phinus**$6.87**4.7★57 rev](https://www.amazon.com/dp/B0G2LTRKQH)

### **Newest**

by launch date

[![Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers](https://m.media-amazon.com/images/I/51WxjhKq0DL.jpg)**Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers**Phinus**$6.87**57 rev7mo ago](https://www.amazon.com/dp/B0G2LTRKQH) [![Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts](https://m.media-amazon.com/images/I/5197pOEyM8L.jpg)**Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts**Bflaae**$4.74**855 rev2y ago](https://www.amazon.com/dp/B0CYWP8KPK) [![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [![TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories](https://m.media-amazon.com/images/I/51oFwNa8CNL.jpg)**TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories**TOAOB THE ONE AND ONLY BABY**$6.38**358 rev5y ago](https://www.amazon.com/dp/B08L529KLW) [![DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations](https://m.media-amazon.com/images/I/51YUb9W2RZL.jpg)**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**12,091 rev9y ago](https://www.amazon.com/dp/B01LWIYJH3)

### **Trending**

90-day click momentum

[![Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers](https://m.media-amazon.com/images/I/51WxjhKq0DL.jpg)**Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers**Phinus**$6.87**4.7★**▲ 105%**](https://www.amazon.com/dp/B0G2LTRKQH) [![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 48%**](https://www.amazon.com/dp/B0CRYZTN3K) [![TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories](https://m.media-amazon.com/images/I/51oFwNa8CNL.jpg)**TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories**TOAOB THE ONE AND ONLY BABY**$6.38**4.5★**▼ 43%**](https://www.amazon.com/dp/B08L529KLW) [![Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts](https://m.media-amazon.com/images/I/5197pOEyM8L.jpg)**Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts**Bflaae**$4.74**4.6★**▼ 53%**](https://www.amazon.com/dp/B0CYWP8KPK) [![DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations](https://m.media-amazon.com/images/I/51YUb9W2RZL.jpg)**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**4.6★**▼ 55%**](https://www.amazon.com/dp/B01LWIYJH3)

## **Demand & seasonality**

Weekly Amazon search volume, last 82 weeks — -25.2% search growth over the last 90 days.

6K4KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“You get a good mix of sizes”*

**Quality-Overall**12%

*“Good quality”*

**Advertised Vs Actual Product**12%

*“As Advertised”*

**Adhesion/Stickiness**8%

*“The adhesive is decent”*

**Fun/Entertainment Experience**8%

*“So much fun”*

**Ease Of Use**8%

*“Easy to use”*

**Value For Money**7%

*“Very affordable”*

**Design-Overall**4%

*“i was able to add adorable eyes to my projects”*

**Durability**3%

*“Super easy and durable”*

**Safety Standards**2%

*“Perfect for any menace in your life”*

### **What buyers complain about **

**Ease Of Use**24%

*“Tough to use”*

**Adhesion/Stickiness**21%

*“NOT SELF ADHESIVE”*

**Size-Overall**21%

*“The tiny ones are a bit tricky for my fingers”*

**Functionality-Overall**3%

*“Backings dont work”*

**Quality-Overall**3%

*“Poor quality”*

**Strength**2%

*“I appreciate the thought of the tweezers; however, they are very flimsy and bend easily”*

**Safety Standards**2%

*“Not very safe”*

**Value For Money**2%

*“Waste of money”*

**Defective Material/Parts**2%

*“Defective”*

**Assembly/Installation**1%

*“hard to hold while installing”*

### **Top return reasons **

**Size-Overall**58%

**Adhesion/Stickiness**15%

**Value For Money**8%

**Advertised Vs Actual Product**5%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Quality-Overall**2%

**Material Quality**1%

**Safety Standards**1%

**Scratch Resistance**1%