---
title: "skin tone markers — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/skin-tone-markers"
last_updated: "2026-07-13T18:43:31.077Z"
locale: en
meta:
  description: "soft demand (-12.5% this quarter) — skin tone markers doesn't clear our bar today."
  "og:description": "soft demand (-12.5% this quarter) — skin tone markers doesn't clear our bar today."
  "og:title": "skin tone markers — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **skin tone markers**

**Skip it**

Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 19Conversion 65Competition 59Returns 92Price range 84Avg price 84Brand share 23Review moat 27Quality gap 24

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.74–$79.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$270K**

$270K/yr · 249K searches

**Review moat**

**Okay****3,803.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Ohuhu49% - Crayola22% - SFAIH10% - ARTISTRO6% - Shuttle Art4% - ZZWUAPT3% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$22K12%$32K16%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Colors of The World Markers (24 Count) Skin Tone Markers for Kids Coloring Book Supplies Skin Colored Markers Gifts for Kids](https://m.media-amazon.com/images/I/51qlUS6P5nL.jpg)**Crayola Colors of The World Markers (24 Count) Skin Tone Markers for Kids Coloring Book Supplies Skin Colored Markers Gifts for Kids**Crayola**$7.25**4.8★5,488 rev](https://www.amazon.com/dp/B08GSSS4JC) [2![Ohuhu Skin Tone Alcohol Markers Brush Tip - 36 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Fine and Brush Dual Tips - Honolulu B - Refillable - AP Certificated](https://m.media-amazon.com/images/I/51SYasCWiDL.jpg)**Ohuhu Skin Tone Alcohol Markers Brush Tip - 36 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Fine and Brush Dual Tips - Honolulu B - Refillable - AP Certificated**Ohuhu**$36.17**4.9★715 rev](https://www.amazon.com/dp/B08YDJJKSX) [3![Ohuhu Alcohol Markers 36 Skin-Tone Portrait Colors: AP Certificated Double Tipped Skin Color Marker Set for Artists Adults Coloring Illustration - Oahu of Ohuhu Markers Chisel and Fine - Refillable](https://m.media-amazon.com/images/I/510N8B9uWGL.jpg)**Ohuhu Alcohol Markers 36 Skin-Tone Portrait Colors: AP Certificated Double Tipped Skin Color Marker Set for Artists Adults Coloring Illustration - Oahu of Ohuhu Markers Chisel and Fine - Refillable**Ohuhu**$23.97**4.8★2,573 rev](https://www.amazon.com/dp/B08FM3W17Z) [4![SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink](https://m.media-amazon.com/images/I/41pLcJuy0kL.jpg)**SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink**SFAIH**$9.55**4.6★496 rev](https://www.amazon.com/dp/B0C61G1VMV) [5![Ohuhu Skin Tone Alcohol Markers Brush Tip - 24 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Chisel and Brush Dual Tips - Honolulu - Refillable - AP Certificated](https://m.media-amazon.com/images/I/51q0UR66CQL.jpg)**Ohuhu Skin Tone Alcohol Markers Brush Tip - 24 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Chisel and Brush Dual Tips - Honolulu - Refillable - AP Certificated**Ohuhu**$25.30**4.8★5,524 rev](https://www.amazon.com/dp/B07X1XMFH6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Liulich 10Pcs Alcohol Markers Pure Color Series Dual Tip Soft Art Solid Color Markers Set for Adults Beginner Drawing Sketching (Brown)](https://m.media-amazon.com/images/I/41veUAzNUxL.jpg)**Liulich 10Pcs Alcohol Markers Pure Color Series Dual Tip Soft Art Solid Color Markers Set for Adults Beginner Drawing Sketching (Brown)**Liulich**$10.01**61 rev11mo ago](https://www.amazon.com/dp/B0FJB65GQK) [![ZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies](https://m.media-amazon.com/images/I/51FnzBlCzJL.jpg)**ZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies**ZZWUAPT**$14.32**61 rev1y ago](https://www.amazon.com/dp/B0FDPX3GP8) [![Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S](https://m.media-amazon.com/images/I/41c+c9jYKTL.jpg)**Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S**Ohuhu**$31.02**107 rev1y ago](https://www.amazon.com/dp/B0F8Q3FM16) [![ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51p-XjC-CLL.jpg)**ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$16.46**7,479 rev1y ago](https://www.amazon.com/dp/B0DYYJRWSX) [![ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm](https://m.media-amazon.com/images/I/51HwEm606UL.jpg)**ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm**ARTISTRO**$12.96**31,757 rev1y ago](https://www.amazon.com/dp/B0DYYKFJRR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies](https://m.media-amazon.com/images/I/51FnzBlCzJL.jpg)**ZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies**ZZWUAPT**$14.32**4.6★**▲ 224%**](https://www.amazon.com/dp/B0FDPX3GP8) [![SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink](https://m.media-amazon.com/images/I/41pLcJuy0kL.jpg)**SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink**SFAIH**$9.55**4.6★**▲ 91%**](https://www.amazon.com/dp/B0C61G1VMV) [![Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S](https://m.media-amazon.com/images/I/41c+c9jYKTL.jpg)**Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S**Ohuhu**$31.02**4.9★**▲ 90%**](https://www.amazon.com/dp/B0F8Q3FM16) [![ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm](https://m.media-amazon.com/images/I/51HwEm606UL.jpg)**ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm**ARTISTRO**$12.96**4.5★**▲ 88%**](https://www.amazon.com/dp/B0DYYKFJRR) [![ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51p-XjC-CLL.jpg)**ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$16.46**4.5★**▲ 58%**](https://www.amazon.com/dp/B0DYYJRWSX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -12.5% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“Beautiful colors”*

**Quality-Overall**16%

*“Great variety”*

**Pen/Pencil Quality**7%

*“The markers work smoothly”*

**Value For Money**6%

*“are very affordable”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Drawing Experience**3%

*“May be good for drawings”*

**Educational-Overall**2%

*“Thanks for helping us celebrate diversity in our classroom”*

**Nib/Tip Quality**2%

*“The brush tip makes blending a breeze”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“the duration hasn't run out yet”*

### **What buyers complain about **

**Color**29%

*“Just wrong set of colors for me”*

**Dry/Empty Ink**14%

*“Dried out”*

**Moist/Dry**5%

*“Way too dry”*

**Ease Of Use**4%

*“I find it more difficult to do so”*

**Drying Time**4%

*“Dried out quick”*

**Advertised Vs Actual Product**4%

*“like advertised on the drawing on package, simply dont exsist”*

**Value For Money**3%

*“Little expensive”*

**Display Colors**2%

*“The colors can end up showing dull depending on the color layering”*

**Smell**2%

*“They don't have a strong smell”*

**Durability**2%

*“they bleed through”*

### **Top return reasons **

**Color**32%

**Dry/Empty Ink**10%

**Display Colors**8%

**Value For Money**8%

**Advertised Vs Actual Product**6%

**Functionality-Overall**6%

**Ink Refill**5%

**Moist/Dry**3%

**Size-Overall**3%

**Quality-Overall**3%