---
title: "sketch pad and pencil set — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sketch-pad-and-pencil-set"
last_updated: "2026-07-14T01:00:33.509Z"
locale: en
meta:
  description: "soft demand (-19.6% this quarter) — sketch pad and pencil set doesn't clear our bar today."
  "og:description": "soft demand (-19.6% this quarter) — sketch pad and pencil set doesn't clear our bar today."
  "og:title": "sketch pad and pencil set — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **sketch pad and pencil set**

**Skip it**

Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 15Conversion 53Competition 63Returns 97Price range 41Avg price 91Brand share 72Review moat 25Quality gap 15

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.23**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$6.25–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$100K**

$100K/yr · 108K searches

**Review moat**

**Bad****4,899.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▲rising

**Sellers**

**38**

**Top-5 brand share**

**62%**

**Open market**

**33%**

- PRINA26% - PANDAFLY14% - Prudiut8% - Caliart8% - Norberg & Linden6% - KALOUR6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners](https://m.media-amazon.com/images/I/51avrNK95gL.jpg)**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH) [2![Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending](https://m.media-amazon.com/images/I/51vZNdWo7nS.jpg)**Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending**PRINA**$17.37**4.8★3,907 rev](https://www.amazon.com/dp/B092M2FXB8) [3![Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner](https://m.media-amazon.com/images/I/51PltDP2WiS.jpg)**Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**PRINA**$26.26**4.8★6,696 rev](https://www.amazon.com/dp/B092Z1PYCD) [4![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★3,884 rev](https://www.amazon.com/dp/B0B7N2Q1NQ) [5![PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids](https://m.media-amazon.com/images/I/51ULoV6SCAL.jpg)**PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids**PRINA**$24.61**4.8★1,026 rev](https://www.amazon.com/dp/B0CRV789HC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners](https://m.media-amazon.com/images/I/41mL8fYIuxL.jpg)**Sketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners**Fieoriia**$15.41**12 rev6mo ago](https://www.amazon.com/dp/B0GD5YNX78) [![SuFly Sketch Pad and Pencil Set for Kids Ages 8-12 | Complete Sketch Set with 9x12 Sketchpad Watercolor Postcards & Pencils (Graphite and Charcoal) Sketch Pads for Drawing for Adults & Art Supplies.](https://m.media-amazon.com/images/I/51uop8+ojRL.jpg)**SuFly Sketch Pad and Pencil Set for Kids Ages 8-12 | Complete Sketch Set with 9x12 Sketchpad Watercolor Postcards & Pencils (Graphite and Charcoal) Sketch Pads for Drawing for Adults & Art Supplies.**SuFly**$17.14**2,561 rev7mo ago](https://www.amazon.com/dp/B0FXSC3D47) [![VIKAVAS Professional Sketch Pencil Set 26 PCS Complete Drawing Kit for Artists Graphite Charcoal Pastel Erasers & Tools for Sketching Shading & Detailing](https://m.media-amazon.com/images/I/51BYA3WMbOL.jpg)**VIKAVAS Professional Sketch Pencil Set 26 PCS Complete Drawing Kit for Artists Graphite Charcoal Pastel Erasers & Tools for Sketching Shading & Detailing**VIKAVAS**$6.84**324 rev8mo ago](https://www.amazon.com/dp/B0FXMWJY6W) [![Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist](https://m.media-amazon.com/images/I/51cS035wLYL.jpg)**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**250 rev9mo ago](https://www.amazon.com/dp/B0FNCWCPSL) [![Drawing Sketchbook Kit A5 Sketch Book with 24 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)](https://m.media-amazon.com/images/I/51ZwnzKH9NL.jpg)**Drawing Sketchbook Kit A5 Sketch Book with 24 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)**Prudiut**$9.46**43 rev10mo ago](https://www.amazon.com/dp/B0FQJQRRWS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners](https://m.media-amazon.com/images/I/41mL8fYIuxL.jpg)**Sketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners**Fieoriia**$15.41**4.7★**▲ 550%**](https://www.amazon.com/dp/B0GD5YNX78) [![Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner](https://m.media-amazon.com/images/I/51DIW2FegzL.jpg)**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**5.0★**▲ 473%**](https://www.amazon.com/dp/B0FBVWW1HN) [![Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.](https://m.media-amazon.com/images/I/51b3XNWxWpL.jpg)**Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.**Aenir**$10.98**4.8★**▲ 282%**](https://www.amazon.com/dp/B0D8VSNP1Z) [![Prismacolor Premier Graphite Drawing Pencils With Erasers & Sharpeners Adult Coloring 18-Piece Set](https://m.media-amazon.com/images/I/41UWNPnWZvL.jpg)**Prismacolor Premier Graphite Drawing Pencils With Erasers & Sharpeners Adult Coloring 18-Piece Set**Prismacolor**$18.63**4.8★**▲ 171%**](https://www.amazon.com/dp/B00251EHJW) [![Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist](https://m.media-amazon.com/images/I/51cS035wLYL.jpg)**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**4.7★**▲ 142%**](https://www.amazon.com/dp/B0FNCWCPSL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“good quality set”*

**Drawing Experience**18%

*“Great for drawing”*

**Value For Money**12%

*“Great deal”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Pen/Pencil Quality**4%

*“Quality pencils”*

**Ease Of Use**4%

*“Easy to hold”*

**Color**4%

*“Colors are vibrant”*

**Gifting Purpose**3%

*“Birthday gift”*

**Size-Overall**3%

*“Its a good size”*

**Durability**3%

*“great an durable product”*

### **What buyers complain about **

**Quality-Overall**11%

*“Not worth cost dollar store quality”*

**Durability**8%

*“Fell apart”*

**Advertised Vs Actual Product**6%

*“Misleading”*

**Size-Overall**5%

*“Please READ return for us please They were just too big”*

**Value For Money**4%

*“too costly”*

**Thickness**4%

*“could be thicker”*

**Color**3%

*“Wrong color”*

**Strength**3%

*“not that strong”*

**Erasability**3%

*“kneaded eraser unusable”*

**Ease Of Use**2%

*“Awful to Use”*

### **Top return reasons **

**Size-Overall**35%

**Value For Money**14%

**Advertised Vs Actual Product**9%

**Quality-Overall**9%

**Defective Material/Parts**4%

**Color**3%

**Weight Heavy**2%

**Product Condition**2%

**Functionality-Overall**2%

**Gifting Purpose**2%