---
title: "sketch journal — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sketch-journal"
last_updated: "2026-07-14T01:39:56.089Z"
locale: en
meta:
  description: "soft demand (-37.8% this quarter) — sketch journal doesn't clear our bar today."
  "og:description": "soft demand (-37.8% this quarter) — sketch journal doesn't clear our bar today."
  "og:title": "sketch journal — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **sketch journal**

**Skip it**

Soft demand (-37.8% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 6Conversion 81Competition 56Returns 96Price range 66Avg price 60Brand share 77Review moat 25Quality gap 19

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.44–$31.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.25**

avg listing price — sweet spot $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,028.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$43K**

$43K/yr · 38K searches

**Growth**

**Bad****-37.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**101**

**Top-5 brand share**

**58%**

**Open market**

**36%**

- KEVIN&SASA CRAFTS15% - Prudiut13% - Fuxi12% - SuFly11% - Soucolor7% - KINGART6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults](https://m.media-amazon.com/images/I/31jhjoVrINL.jpg)**8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults**KEVIN&SASA CRAFTS**$8.82**4.8★1,596 rev](https://www.amazon.com/dp/B0CMBF13BK) [2![Sketch Book 8.5 x 11 Sketch Pad Pack of 1 (68lb/100gsm) 100 Sheets Spiral Sketchbook Acid Free Drawing Paper Sketch Pads for Drawing for Adults Art Paper for Drawing and Painting for Kids.](https://m.media-amazon.com/images/I/51FThDkB5gL.jpg)**Sketch Book 8.5 x 11 Sketch Pad Pack of 1 (68lb/100gsm) 100 Sheets Spiral Sketchbook Acid Free Drawing Paper Sketch Pads for Drawing for Adults Art Paper for Drawing and Painting for Kids.**SuFly**$11.28**4.8★4,343 rev](https://www.amazon.com/dp/B0BRN4WJRP) [3![Fuxi Sketchbook 8.5x11 100 Sheets Hard Cover Sketch Book 8.5 x 11 68 lb/100gsm Drawing Pad Paper Spiral Sketch Pad 8.5 x 11 Blank Sketchbook for Art Class Artist Supplies for Adults](https://m.media-amazon.com/images/I/41qvcq5G4OL.jpg)**Fuxi Sketchbook 8.5x11 100 Sheets Hard Cover Sketch Book 8.5 x 11 68 lb/100gsm Drawing Pad Paper Spiral Sketch Pad 8.5 x 11 Blank Sketchbook for Art Class Artist Supplies for Adults**Fuxi**$10.98**4.8★16,539 rev](https://www.amazon.com/dp/B0DCZR1H5N) [4![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★816 rev](https://www.amazon.com/dp/B0F2DV8SJ8) [5![KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook](https://m.media-amazon.com/images/I/41yY+paObwL.jpg)**KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook**KINGART**$10.88**4.7★129 rev](https://www.amazon.com/dp/B07HYW6TYC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/31rSdQzyxqL.jpg)**50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift**Prudiut**$8.65**190 rev8mo ago](https://www.amazon.com/dp/B0FX2HLLT8) [![KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching](https://m.media-amazon.com/images/I/51mPMiy6QxL.jpg)**KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching**KAKKUE**$13.44**14 rev8mo ago](https://www.amazon.com/dp/B0FX3XN1DK) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple](https://m.media-amazon.com/images/I/51b2EDsoJNL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple**Prudiut**$7.96**816 rev9mo ago](https://www.amazon.com/dp/B0FR96SYF4) [![Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper](https://m.media-amazon.com/images/I/51p9F4kUqpL.jpg)**Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper**Soucolor**$9.96**9,621 rev11mo ago](https://www.amazon.com/dp/B0F4X52834) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/31rSdQzyxqL.jpg)**50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift**Prudiut**$8.65**4.4★**▲ 754%**](https://www.amazon.com/dp/B0FX2HLLT8) [![KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching](https://m.media-amazon.com/images/I/51mPMiy6QxL.jpg)**KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching**KAKKUE**$13.44**4.1★**▲ 750%**](https://www.amazon.com/dp/B0FX3XN1DK) [![zmybcpack 12 Pack 8.5x11 inch Large Blank Notebook Journals Bulk 60 Pages Sketchbook Composition Notebook Journals Subject Notebooks Planner for College Students Office](https://m.media-amazon.com/images/I/4104l1abkeL.jpg)**zmybcpack 12 Pack 8.5x11 inch Large Blank Notebook Journals Bulk 60 Pages Sketchbook Composition Notebook Journals Subject Notebooks Planner for College Students Office**zmybcpack**$27.67**4.8★**▲ 608%**](https://www.amazon.com/dp/B09VL9PQPY) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple](https://m.media-amazon.com/images/I/51b2EDsoJNL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple**Prudiut**$7.96**4.8★**▲ 553%**](https://www.amazon.com/dp/B0FR96SYF4) [![Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper](https://m.media-amazon.com/images/I/51p9F4kUqpL.jpg)**Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper**Soucolor**$9.96**4.8★**▲ 345%**](https://www.amazon.com/dp/B0F4X52834)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 18.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**25%

*“Great for drawing”*

**Quality-Overall**24%

*“Well made and clean”*

**Size-Overall**9%

*“Nice size”*

**Advertised Vs Actual Product**8%

*“As Advertised”*

**Value For Money**7%

*“Worth the money”*

**Gifting Purpose**4%

*“Its a good gift”*

**Strength**3%

*“its very sturdy”*

**Durability**3%

*“super durable”*

**Ease Of Use**3%

*“Very easy to use”*

**Portability**2%

*“easy to carry along”*

### **What buyers complain about **

**Durability**23%

*“breaks a lot”*

**Thickness**16%

*“The paper feels thick- like card stock”*

**Advertised Vs Actual Product**10%

*“fake advertisement”*

**Quality-Overall**9%

*“Very poor quality”*

**Size-Overall**6%

*“came too big for me”*

**Color**6%

*“has a slightly yellowish color”*

**Paper Quality**4%

*“paper is less than”*

**Paint Quality**2%

*“Damaged and bleeding oil and paint eVerywhere”*

**Value For Money**2%

*“I wouldn't buy it again even for a low price”*

**Material Quality**1%

*“It's cheaply made”*

### **Top return reasons **

**Size-Overall**56%

**Value For Money**10%

**Advertised Vs Actual Product**8%

**Quality-Overall**4%

**Weight Heavy**3%

**Color**3%

**Thin**2%

**Paper Quality**2%

**Strength**2%

**Defective Material/Parts**1%