---
title: "sketch book — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sketch-book"
last_updated: "2026-07-14T00:20:47.353Z"
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  description: "sketch book shows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sketch book shows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sketch book — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **sketch book**

**Worth a look**

Shows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 19Conversion 65Competition 60Returns 96Price range 50Avg price 42Brand share 77Review moat 23Quality gap 16

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 9.2M searches

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.32–$25.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,504.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**136**

**Top-5 brand share**

**58%**

**Open market**

**37%**

- Fuxi20% - Soucolor15% - DSTELIN11% - SuFly6% - Hapikalor6% - KEVIN&SASA CRAFTS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$235K8%$469K12%$704K16%$938K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [2![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [3![DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)](https://m.media-amazon.com/images/I/31LxT77OwhL.jpg)**DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)**DSTELIN**$6.07**4.6★4,046 rev](https://www.amazon.com/dp/B0BHH42JZ1) [4![8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults](https://m.media-amazon.com/images/I/31jhjoVrINL.jpg)**8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults**KEVIN&SASA CRAFTS**$8.82**4.8★1,596 rev](https://www.amazon.com/dp/B0CMBF13BK) [5![Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green](https://m.media-amazon.com/images/I/41iXr04fSNL.jpg)**Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green**Forvencer**$6.23**4.5★675 rev](https://www.amazon.com/dp/B0D8PW2CWW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**85 rev2mo ago](https://www.amazon.com/dp/B0GRX373W9) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift](https://m.media-amazon.com/images/I/51ekL3RFhPL.jpg)**4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift**Prudiut**$9.06**281 rev12mo ago](https://www.amazon.com/dp/B0FHDRWX8H) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8) [![DSTELIN 2 Pack Hardcover Sketchbooks (100 GSM Sketch Paper) 7.5x5.1 Inch Spiral Sketch Book for Sketching Drawing Painting 50 Sheets per Pack Pink and Green](https://m.media-amazon.com/images/I/41LEBth9uqL.jpg)**DSTELIN 2 Pack Hardcover Sketchbooks (100 GSM Sketch Paper) 7.5x5.1 Inch Spiral Sketch Book for Sketching Drawing Painting 50 Sheets per Pack Pink and Green**DSTELIN**$5.56**290 rev1y ago](https://www.amazon.com/dp/B0DRYKBCYW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★**▲ 425%**](https://www.amazon.com/dp/B0GRX373W9) [![RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)](https://m.media-amazon.com/images/I/31BCkahlMpL.jpg)**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★**▲ 183%**](https://www.amazon.com/dp/B0DJPTFXT8) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 171%**](https://www.amazon.com/dp/B0FS61GHFV) [![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 161%**](https://www.amazon.com/dp/B0DC4NPMH9) [![Ohuhu Double-Sided Marker Pad Art Sketchbook Bleedproof - 5.5x8.5 Small Paper Size - 90 LB/150 GSM Smooth Drawing Paper - 60 Sheets/120 Pages - Hardcover Sketching Book for Alcohol Markers Paints](https://m.media-amazon.com/images/I/41BKh4KpYBL.jpg)**Ohuhu Double-Sided Marker Pad Art Sketchbook Bleedproof - 5.5x8.5 Small Paper Size - 90 LB/150 GSM Smooth Drawing Paper - 60 Sheets/120 Pages - Hardcover Sketching Book for Alcohol Markers Paints**Ohuhu**$17.78**4.8★**▲ 144%**](https://www.amazon.com/dp/B0DQPDD7MW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Great Quality for Price”*

**Drawing Experience**18%

*“Good quality drawing pad”*

**Size-Overall**9%

*“It's the perfect size for my bag”*

**Value For Money**9%

*“Great deal”*

**Paper Quality**7%

*“Thick paper”*

**Advertised Vs Actual Product**5%

*“As Advertised”*

**Gifting Purpose**4%

*“Was great as a gift for a girl”*

**Durability**3%

*“Very durable”*

**Thickness**3%

*“It has thick sheets which is really nice”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Paper Quality**14%

*“Quality of paper is not good”*

**Thickness**14%

*“the paper is thick, however”*

**Size-Overall**14%

*“the sizing is of awkward length”*

**Quality-Overall**7%

*“Not the same notebook quality of the past”*

**Durability**7%

*“breaks a lot”*

**Advertised Vs Actual Product**4%

*“FALSE ADVERTISING”*

**Value For Money**3%

*“I wish they were a little cheaper”*

**Color**3%

*“Not for watercolor”*

**Paint Quality**2%

*“the pages are too thin for any kind of paint”*

**Material Quality**2%

*“Must be made of extremely cheap material”*

### **Top return reasons **

**Size-Overall**58%

**Value For Money**8%

**Paper Quality**7%

**Advertised Vs Actual Product**6%

**Quality-Overall**3%

**Weight Heavy**2%

**Thin**2%

**Color**2%

**Thickness**1%

**Defective Material/Parts**1%