---
title: "simple painting — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/simple-painting"
last_updated: "2026-07-14T02:42:27.722Z"
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meta:
  description: "simple painting shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($3K/yr) keeps it on the watch list."
  "og:description": "simple painting shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($3K/yr) keeps it on the watch list."
  "og:title": "simple painting — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **simple painting**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($3K/yr) keeps it on the watch list.

Market size 1Growth 12Conversion 11Competition 78Returns 90Price range 66Avg price 65Brand share 95Review moat 72Quality gap 65

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****634**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.71–$34.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-26.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$3K**

$3K/yr · 28K searches

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**29 **—flat

**Sellers**

**57**

**Top-5 brand share**

**40%**

**Open market**

**55%**

- Yezavesu14% - SLWBZ7% - Hutarosl7% - GEMOUJ6% - pchmcu6% - Terself5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$674%$1336%$2008%$2671101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch](https://m.media-amazon.com/images/I/51U-p-d2eZL.jpg)**Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch**Yezavesu**$11.41**4.5★659 rev](https://www.amazon.com/dp/B0DXP9R2WC) [2![SLWBZ Watercolor Workbook Flower Plants 15 Different Patterns of Original DIY Designs 16 Color Watercolor Paint Plates with Palette and Brush Beginner-Friendly Watercolor Workbooks Plants](https://m.media-amazon.com/images/I/51SBTiDICSL.jpg)**SLWBZ Watercolor Workbook Flower Plants 15 Different Patterns of Original DIY Designs 16 Color Watercolor Paint Plates with Palette and Brush Beginner-Friendly Watercolor Workbooks Plants**SLWBZ**$15.14**4.6★212 rev](https://www.amazon.com/dp/B0F8GVC1PF) [3![Hutarosl Wild Flowers Paint by Numbers Kits for Adults - Flowers Paint by Number Adult Flower Canvas Paint by Numbers for Adults DIY Oil Painting Kits for Gifts Home Decor 16x20in](https://m.media-amazon.com/images/I/614i2X3aczL.jpg)**Hutarosl Wild Flowers Paint by Numbers Kits for Adults - Flowers Paint by Number Adult Flower Canvas Paint by Numbers for Adults DIY Oil Painting Kits for Gifts Home Decor 16x20in**Hutarosl**$11.96**4.3★254 rev](https://www.amazon.com/dp/B0FBWXV1K2) [4![Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Hummingbird Paint by Numbers With Frame DIY Watercolor Number Painting for Adults Hummingbird for Home Wall Decor Gift 8x 12 inch](https://m.media-amazon.com/images/I/51IkWbv2hUL.jpg)**Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Hummingbird Paint by Numbers With Frame DIY Watercolor Number Painting for Adults Hummingbird for Home Wall Decor Gift 8x 12 inch**Yezavesu**$11.84**4.5★659 rev](https://www.amazon.com/dp/B0DXP9855T) [5![GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch](https://m.media-amazon.com/images/I/41EPMjhyclL.jpg)**GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch**GEMOUJ**$4.71**4.2★33 rev](https://www.amazon.com/dp/B0GKN47DMD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)](https://m.media-amazon.com/images/I/512HQlGBSML.jpg)**Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)**TQATQA**$16.36**1 rev2mo ago](https://www.amazon.com/dp/B0GHFMBQKG) [![Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift](https://m.media-amazon.com/images/I/51kaleP7GtL.jpg)**Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift**Fairyland JinWenn**$9.10**48 rev4mo ago](https://www.amazon.com/dp/B0GRFGCKTK) [![GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch](https://m.media-amazon.com/images/I/41EPMjhyclL.jpg)**GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch**GEMOUJ**$4.71**33 rev5mo ago](https://www.amazon.com/dp/B0GKN47DMD) [![GEMOUJ Flower Paint by Numbers Kit for Adults Beginners 3 Packs Vintage Floral Prints Paint by Number Kits on Canvas DIY Easy Digital Oil Painting Kits Home Wall Decor 12 X 16 Inch](https://m.media-amazon.com/images/I/519Uy9VgGOL.jpg)**GEMOUJ Flower Paint by Numbers Kit for Adults Beginners 3 Packs Vintage Floral Prints Paint by Number Kits on Canvas DIY Easy Digital Oil Painting Kits Home Wall Decor 12 X 16 Inch**GEMOUJ**$14.27**33 rev5mo ago](https://www.amazon.com/dp/B0GKG49GC2) [![Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51mecyXa5NL.jpg)**Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.12**138 rev5mo ago](https://www.amazon.com/dp/B0GH76RW8M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch](https://m.media-amazon.com/images/I/51UhiVDNY2L.jpg)**4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch**Okarina**$27.95**4.7★**▲ 263%**](https://www.amazon.com/dp/B0FC67KR3K) [![Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift](https://m.media-amazon.com/images/I/51kaleP7GtL.jpg)**Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift**Fairyland JinWenn**$9.10**4.2★**▲ 262%**](https://www.amazon.com/dp/B0GRFGCKTK) [![Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults](https://m.media-amazon.com/images/I/51mecyXa5NL.jpg)**Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults**Dmsky**$13.12**4.6★**▲ 261%**](https://www.amazon.com/dp/B0GH76RW8M) [![CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)](https://m.media-amazon.com/images/I/511Vr6IpbLL.jpg)**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**4.2★**▲ 261%**](https://www.amazon.com/dp/B0FZT3W6KJ) [![Beautiful Paint By Number Kit for Adults - Relaxing & Beginner-Friendly Painting Set with 2 Canvases Premium Brushes & Vibrant Acrylic Colors - Perfect Crafts Gift for Women to Create Wall-Worthy Art](https://m.media-amazon.com/images/I/61rI8vYhXxL.jpg)**Beautiful Paint By Number Kit for Adults - Relaxing & Beginner-Friendly Painting Set with 2 Canvases Premium Brushes & Vibrant Acrylic Colors - Perfect Crafts Gift for Women to Create Wall-Worthy Art**ZICOTO**$10.04**4.2★**▲ 244%**](https://www.amazon.com/dp/B0FH6QBJVX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 99 weeks — -26.4% search growth over the last 90 days.

1K600Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Colors are beautiful”*

**Fun/Entertainment Experience**13%

*“Fun for kids and adults”*

**Paint Quality**9%

*“the paint does the job”*

**Quality-Overall**9%

*“Great quality set”*

**Ease Of Use**6%

*“It was easy to read”*

**Value For Money**6%

*“Amazing Value”*

**Gifting Purpose**6%

*“Beautiful gift”*

**Advertised Vs Actual Product**4%

*“Exactly what I wanted”*

**Instructions/User Manual/Troubleshooting**3%

*“The instructions are really good”*

**Portability**2%

*“Great portable set for ANYONE”*

### **What buyers complain about **

**Paint Quality**26%

*“the paint is low quality”*

**Color**9%

*“the colors are not in the”*

**Size-Overall**9%

*“Tiny tiny numbers to small to see”*

**Quality-Overall**5%

*“this one is lower quality”*

**Ease Of Use**4%

*“Like I am honestly scared to try to put the brush”*

**Advertised Vs Actual Product**4%

*“Not as advertised”*

**Thickness**3%

*“The paper is thick”*

**Frame Quality**2%

*“Does not look nice in a frame”*

**Hard Feel**2%

*“hard as a rock”*

**Print Quality**2%

*“Very small print”*

### **Top return reasons **

**Paint Quality**27%

**Size-Overall**20%

**Advertised Vs Actual Product**13%

**Frame Quality**9%

**Value For Money**6%

**Color**5%

**Material Quality**4%

**Quality-Overall**3%

**Print Quality**2%

**Defective Material/Parts**2%