---
title: "silicone putty — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/silicone-putty"
last_updated: "2026-07-13T23:58:15.036Z"
locale: en
meta:
  description: "a small market ($81K/yr) — silicone putty doesn't clear our bar today."
  "og:description": "a small market ($81K/yr) — silicone putty doesn't clear our bar today."
  "og:title": "silicone putty — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **silicone putty**

**Skip it**

A small market ($81K/yr) — this niche doesn't clear our bar today.

Market size 20Growth 26Conversion 49Competition 32Returns 88Price range 68Avg price 80Brand share 44Review moat 57Quality gap 68

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.80**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.99–$36.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,215.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$81K**

$81K/yr · 123K searches

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- LET'S RESIN34% - E/FUSING19% - DecorRom12% - Alumilite9% - Moldify5% - JRTAL4% - Open — no brand owns it (7 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LETS RESIN Silicone Putty 1LB/40A Mold Making Kit Non-Toxic Strong & Flexible Easy 1:1 Mixing Ratio for Reusable Silicone Molds Resin Soap](https://m.media-amazon.com/images/I/51HvvKtEyqL.jpg)**LETS RESIN Silicone Putty 1LB/40A Mold Making Kit Non-Toxic Strong & Flexible Easy 1:1 Mixing Ratio for Reusable Silicone Molds Resin Soap**LET'S RESIN**$22.51**4.4★987 rev](https://www.amazon.com/dp/B09TGKS4KY) [2![DecorRom Silicone Putty - 7/8 LB Flexible Silicone Mold Making Kit - Easy 1:1 Mixing Ratio - Fast Cured - Reusable Molds for Resin Soap Wax Jewelry Making 3D Printing Art Restoration](https://m.media-amazon.com/images/I/517aTWn+uoL.jpg)**DecorRom Silicone Putty - 7/8 LB Flexible Silicone Mold Making Kit - Easy 1:1 Mixing Ratio - Fast Cured - Reusable Molds for Resin Soap Wax Jewelry Making 3D Printing Art Restoration**DecorRom**$20.65**4.5★349 rev](https://www.amazon.com/dp/B0C9QB2SC3) [3![Alumilite 10570 Amazing Mold Putty Kit 0.66-Pound](https://m.media-amazon.com/images/I/41QxOkJQITL.jpg)**Alumilite 10570 Amazing Mold Putty Kit 0.66-Pound**Alumilite**$22.93**4.4★2,471 rev](https://www.amazon.com/dp/B0058VAG5A) [4![900 Moldable Silicone Putty - White Circular Shape](https://m.media-amazon.com/images/I/410n3tY2psL.jpg)**900 Moldable Silicone Putty - White Circular Shape**E/FUSING**$13.68**4.4★1,723 rev](https://www.amazon.com/dp/B0DY2NWD7Q) [5![900 Moldable Silicone Putty - Gray Rectangular Shape](https://m.media-amazon.com/images/I/41A04ngTkQL.jpg)**900 Moldable Silicone Putty - Gray Rectangular Shape**E/FUSING**$13.75**4.4★1,723 rev](https://www.amazon.com/dp/B07RV5R33Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g](https://m.media-amazon.com/images/I/41qn-Wn+R9L.jpg)**WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g**WANJAO**$13.22**0 rev3mo ago](https://www.amazon.com/dp/B0GVQMK1FK) [![DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)](https://m.media-amazon.com/images/I/5197CUrtRFL.jpg)**DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)**DIYcraft**$21.50**8 rev5mo ago](https://www.amazon.com/dp/B0GH7MWBM3) [![Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing](https://m.media-amazon.com/images/I/41a9Q+i4m4L.jpg)**Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing**Moldify**$36.68**48 rev8mo ago](https://www.amazon.com/dp/B0FXHGDN4T) [![ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)](https://m.media-amazon.com/images/I/41FLoz19mrL.jpg)**ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)**ElectricWise**$7.86**121 rev10mo ago](https://www.amazon.com/dp/B0FPQNDGZT) [![900 Moldable Silicone Putty - Gray Circular Shape](https://m.media-amazon.com/images/I/41p57gYn3TL.jpg)**900 Moldable Silicone Putty - Gray Circular Shape**E/FUSING**$13.61**1,723 rev1y ago](https://www.amazon.com/dp/B0F7YHFZKY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g](https://m.media-amazon.com/images/I/41qn-Wn+R9L.jpg)**WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g**WANJAO**$13.22**0.0★**▲ 264%**](https://www.amazon.com/dp/B0GVQMK1FK) [![DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)](https://m.media-amazon.com/images/I/5197CUrtRFL.jpg)**DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)**DIYcraft**$21.50**4.1★**▲ 148%**](https://www.amazon.com/dp/B0GH7MWBM3) [![Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing](https://m.media-amazon.com/images/I/41a9Q+i4m4L.jpg)**Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing**Moldify**$36.68**4.4★**▲ 98%**](https://www.amazon.com/dp/B0FXHGDN4T) [![ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)](https://m.media-amazon.com/images/I/41FLoz19mrL.jpg)**ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)**ElectricWise**$7.86**4.1★**▲ 88%**](https://www.amazon.com/dp/B0FPQNDGZT) [![900 Moldable Silicone Putty - White Circular Shape](https://m.media-amazon.com/images/I/410n3tY2psL.jpg)**900 Moldable Silicone Putty - White Circular Shape**E/FUSING**$13.68**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DY2NWD7Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.

4K3KSpike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**25%

*“Easy to use”*

**Quality-Overall**15%

*“product comes out beautifully”*

**Advertised Vs Actual Product**11%

*“Works as advertised”*

**Efficiency**5%

*“Works well”*

**Value For Money**5%

*“Worth the Buy”*

**Durability**4%

*“durable and releases casts cleanly without tearing”*

**Material Quality**4%

*“Good sealing oring material”*

**Adhesion/Stickiness**3%

*“Sticks”*

**Assembly/Installation**2%

*“with a generous set time”*

**Ease Of Cleaning**2%

*“Easy molding, tidy and clean”*

### **What buyers complain about **

**Adhesion/Stickiness**10%

*“Has been sticky”*

**Assembly/Installation**9%

*“broke installing it”*

**Functionality-Overall**9%

*“Didn't work for me”*

**Ease Of Use**7%

*“while it does take a little while to get use to the feel”*

**Value For Money**7%

*“It is a bit pricey compared to other brands out there”*

**Leak-Proof**6%

*“the cap breaks very easy making it leak”*

**Hard Feel**5%

*“For me it was dumb, stiff and useless”*

**Quality-Overall**4%

*“Product was deficient on the 2nd order”*

**Size-Overall**3%

*“very tiny”*

**Advertised Vs Actual Product**3%

*“false ad, not what was indicated”*

### **Top return reasons **

**Size-Overall**16%

**Material Quality**13%

**Functionality-Overall**13%

**Advertised Vs Actual Product**12%

**Leak-Proof**9%

**Value For Money**8%

**Adhesion/Stickiness**4%

**Hard Feel**3%

**Defective Material/Parts**3%

**Product Condition**1%