--- title: "silicone beads — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/silicone-beads" last_updated: "2026-07-10T20:11:20.464Z" locale: en meta: description: "silicone beads shows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:description": "silicone beads shows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:title": "silicone beads — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen" --- Back to Flapen home # **silicone beads** **Worth a look****65/100 ** silicone beads shows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list. **Market/yr** **$789K** **Growth (1y)** **+349.2%** **Products** **97** **Brands** **54** was 88 a year ago **Sellers** **58** **Price range** **$5.41–$48.20** **Returns** **1.2%** **Rating** **4.7★** **Worth a look** Scores 65/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **30** ×0.30 Growth **89** ×0.30 Competition **92** ×0.20 Quality gap **20** ×0.10 Returns **91** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +349.2% year over year. 91K45KPrime Day '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - FIVEIZERO24% - CFKEMZY7% - jinalulu5% - LINIFOLL5% - ZIFTY5% - ASTARON4% - Other (48 brands)51% Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 54 brands and 58 sellers compete here. **Brands** **54 **▼falling was 88 a year ago **Sellers** **58** **Top 5 brand share** **45%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![300pcs Silicone Beads for Keychain Making Kit 60 Colors Focal Rubber Round Mixed Color Silicone Beads Bulk for Pens DIY Keychain Necklace Bracelet Making Kit Jewelry Art Crafts](https://m.media-amazon.com/images/I/512sOaM8pQL.jpg) [**300pcs Silicone Beads for Keychain Making Kit 60 Colors Focal Rubber Round Mixed Color Silicone Beads Bulk for Pens DIY Keychain Necklace Bracelet Making Kit Jewelry Art Crafts**](https://www.amazon.com/dp/B0D6752TD8) CFKEMZY$10.064.8★4327%▲rising 2 ![40Pcs Non-Repeat Cartoon Silicone Focal Beads for Pens Random Focal Beads Bulk for Bead Pens Keychain Jewelry Making Only Applicable to Adults](https://m.media-amazon.com/images/I/61iCPirywJL.jpg) [**40Pcs Non-Repeat Cartoon Silicone Focal Beads for Pens Random Focal Beads Bulk for Bead Pens Keychain Jewelry Making Only Applicable to Adults**](https://www.amazon.com/dp/B0DF1Z97WJ) LINIFOLL$18.864.6★3805%—flat 3 ![ZIFTY 240Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk 30 Colors Loose Round Rubber Silicone Focal Beads for Pens Necklace Bracelet Making Kit Jewelry Art Crafts DIY](https://m.media-amazon.com/images/I/51MW54dibDL.jpg) [**ZIFTY 240Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk 30 Colors Loose Round Rubber Silicone Focal Beads for Pens Necklace Bracelet Making Kit Jewelry Art Crafts DIY**](https://www.amazon.com/dp/B0CQFPQZJB) ZIFTY$15.734.8★4955%▲rising 4 ![250 Pcs Beads for Pens Focal Beads for Beadable Pens Rhinestone Bead Spacer Bead for Bracelets](https://m.media-amazon.com/images/I/618nzgCjb0L.jpg) [**250 Pcs Beads for Pens Focal Beads for Beadable Pens Rhinestone Bead Spacer Bead for Bracelets**](https://www.amazon.com/dp/B0DGXQRFDQ) jinalulu$9.354.7★8274%—flat 5 ![112PCS FIVEIZERO 12mm 15mm Cow Focal Silicone Beads for Keychain Making Round Lentil Hexagonal Print 10mm Rhinestone Rondelle Spacers Beads for Bracelet Pens Necklace Crafts(Pink Brown)](https://m.media-amazon.com/images/I/51kk4R7wSgL.jpg) [**112PCS FIVEIZERO 12mm 15mm Cow Focal Silicone Beads for Keychain Making Round Lentil Hexagonal Print 10mm Rhinestone Rondelle Spacers Beads for Bracelet Pens Necklace Crafts(Pink Brown)**](https://www.amazon.com/dp/B0DWXBWV84) FIVEIZERO$8.094.8★5324%▼falling 6 ![150PCS FIVEIZERO Silicone Beads 30 Colors 15mm Silicone Beads for Keychain Making Rubber Round Bulk Focal Bead for DIY Crafts Making](https://m.media-amazon.com/images/I/41iAa6GrnCL.jpg) [**150PCS FIVEIZERO Silicone Beads 30 Colors 15mm Silicone Beads for Keychain Making Rubber Round Bulk Focal Bead for DIY Crafts Making**](https://www.amazon.com/dp/B0D2NN2WMV) FIVEIZERO$8.474.8★1,5164%▼falling 7 ![Lovyomi 119Pcs Green 12mm 15mm Silicone Beads for Keychain Making Leaf Sunflower Flower Silicone Focal Beads for Pens Breakaway Clasps Tassels Keychains for Lanyard Making DIY Accessories](https://m.media-amazon.com/images/I/51k+p4P4C+L.jpg) [**Lovyomi 119Pcs Green 12mm 15mm Silicone Beads for Keychain Making Leaf Sunflower Flower Silicone Focal Beads for Pens Breakaway Clasps Tassels Keychains for Lanyard Making DIY Accessories**](https://www.amazon.com/dp/B0FCM17V62) lovyomi$9.974.8★1023%▲rising 8 ![FIVEIZERO 180PCS Silicone Lentil Beads 30 Colors 12mm Spacer Beads](https://m.media-amazon.com/images/I/51JpVN864TL.jpg) [**FIVEIZERO 180PCS Silicone Lentil Beads 30 Colors 12mm Spacer Beads**](https://www.amazon.com/dp/B0CG99WLBZ) FIVEIZERO$8.304.8★1,4272%▼falling 9 ![180PCS FIVEIZERO Silicone Beads 30 Colors 12mm Round Rubber Beads Bulk for DIY Crafts Keychain Accessories & Jewelry Making](https://m.media-amazon.com/images/I/417t5aPZfOL.jpg) [**180PCS FIVEIZERO Silicone Beads 30 Colors 12mm Round Rubber Beads Bulk for DIY Crafts Keychain Accessories & Jewelry Making**](https://www.amazon.com/dp/B0D3BVXPXF) FIVEIZERO$8.174.8★6542%—flat 10 ![110Pcs Non-Repeat Silicone Focal Beads for Pens Random Different Focal Bead Bulk Mixed Cute Loose Beads for Beadable Pen Keychain Jewelry Making DIY Gift Class Prize](https://m.media-amazon.com/images/I/51eJn4HPN3L.jpg) [**110Pcs Non-Repeat Silicone Focal Beads for Pens Random Different Focal Bead Bulk Mixed Cute Loose Beads for Beadable Pen Keychain Jewelry Making DIY Gift Class Prize**](https://www.amazon.com/dp/B0F6YDXKLT) Gibleitz$29.044.7★842%▲rising 11 ![HHCFAST 150Pcs 15mm Silicone Beads for Keychain Making and Bracelet Making 30 Colors Round Silicone Beads for PensMulticolor](https://m.media-amazon.com/images/I/51Me7ikVVqL.jpg) [**HHCFAST 150Pcs 15mm Silicone Beads for Keychain Making and Bracelet Making 30 Colors Round Silicone Beads for PensMulticolor**](https://www.amazon.com/dp/B0D655KVTJ) HHCFAST$7.214.9★6262%▼falling 12 ![Funny Focal Beads 20PCS Sarcastic Humor Focal Bead Hilarious Focals for Pens/Necklace/Keychains/Bracelets/Lanyards Worker Coworker Women Gifts](https://m.media-amazon.com/images/I/510sZM+2iVL.jpg) [**Funny Focal Beads 20PCS Sarcastic Humor Focal Bead Hilarious Focals for Pens/Necklace/Keychains/Bracelets/Lanyards Worker Coworker Women Gifts**](https://www.amazon.com/dp/B0GJS3DT3F) YEALQUE$12.944.5★292%▲rising 13 ![Watersay 40 Pcs 3D Silicone Focal Beads Pens Beads Bulk for Beadable Keychain DIY Crafts Necklace Bracelet Phone Chain Charms Jewelry Making (Animals)](https://m.media-amazon.com/images/I/51Hib5byx7L.jpg) [**Watersay 40 Pcs 3D Silicone Focal Beads Pens Beads Bulk for Beadable Keychain DIY Crafts Necklace Bracelet Phone Chain Charms Jewelry Making (Animals)**](https://www.amazon.com/dp/B0FF9PBNRX) Watersay$24.754.9★2002%—flat 14 ![Skalamio 248Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk Multiple Styles & Colorful Rubber Beads for Keychains Making DIY Necklace Bracelet Jewelry Crafts](https://m.media-amazon.com/images/I/51GB6cFxcXL.jpg) [**Skalamio 248Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk Multiple Styles & Colorful Rubber Beads for Keychains Making DIY Necklace Bracelet Jewelry Crafts**](https://www.amazon.com/dp/B0C9QZ4Q8N) Skalamio$22.024.7★2952%—flat 15 ![250 Pcs Beads for Pens - Focal Beads for Beadable Pens Acrylic Bead for Beaded Pen Spacer Bead Keychains Bracelets Crafts](https://m.media-amazon.com/images/I/51SxHgTR5pL.jpg) [**250 Pcs Beads for Pens - Focal Beads for Beadable Pens Acrylic Bead for Beaded Pen Spacer Bead Keychains Bracelets Crafts**](https://www.amazon.com/dp/B0DNMSHZDY) jinalulu$9.084.7★3982%—flat **~~Showing 15 of 97 — show all ~~** ## **Product shelf** All 97 tracked products in this niche. Top sellersNewestTrending [![300pcs Silicone Beads for Keychain Making Kit 60 Colors Focal Rubber Round Mixed Color Silicone Beads Bulk for Pens DIY Keychain Necklace Bracelet Making Kit Jewelry Art Crafts](https://m.media-amazon.com/images/I/512sOaM8pQL.jpg)**300pcs Silicone Beads for Keychain Making Kit 60 Colors Focal Rubber Round Mixed Color Silicone Beads Bulk for Pens DIY Keychain Necklace Bracelet Making Kit Jewelry Art Crafts** CFKEMZY**$10.06**4.8★432 reviews](https://www.amazon.com/dp/B0D6752TD8) [![40Pcs Non-Repeat Cartoon Silicone Focal Beads for Pens Random Focal Beads Bulk for Bead Pens Keychain Jewelry Making Only Applicable to Adults](https://m.media-amazon.com/images/I/61iCPirywJL.jpg)**40Pcs Non-Repeat Cartoon Silicone Focal Beads for Pens Random Focal Beads Bulk for Bead Pens Keychain Jewelry Making Only Applicable to Adults** LINIFOLL**$18.86**4.6★380 reviews](https://www.amazon.com/dp/B0DF1Z97WJ) [![ZIFTY 240Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk 30 Colors Loose Round Rubber Silicone Focal Beads for Pens Necklace Bracelet Making Kit Jewelry Art Crafts DIY](https://m.media-amazon.com/images/I/51MW54dibDL.jpg)**ZIFTY 240Pcs Silicone Beads for Keychain Making Kit 15mm Silicone Beads Bulk 30 Colors Loose Round Rubber Silicone Focal Beads for Pens Necklace Bracelet Making Kit Jewelry Art Crafts DIY** ZIFTY**$15.73**4.8★495 reviews](https://www.amazon.com/dp/B0CQFPQZJB) [![250 Pcs Beads for Pens Focal Beads for Beadable Pens Rhinestone Bead Spacer Bead for Bracelets](https://m.media-amazon.com/images/I/618nzgCjb0L.jpg)**250 Pcs Beads for Pens Focal Beads for Beadable Pens Rhinestone Bead Spacer Bead for Bracelets** jinalulu**$9.35**4.7★827 reviews](https://www.amazon.com/dp/B0DGXQRFDQ) [![112PCS FIVEIZERO 12mm 15mm Cow Focal Silicone Beads for Keychain Making Round Lentil Hexagonal Print 10mm Rhinestone Rondelle Spacers Beads for Bracelet Pens Necklace Crafts(Pink Brown)](https://m.media-amazon.com/images/I/51kk4R7wSgL.jpg)**112PCS FIVEIZERO 12mm 15mm Cow Focal Silicone Beads for Keychain Making Round Lentil Hexagonal Print 10mm Rhinestone Rondelle Spacers Beads for Bracelet Pens Necklace Crafts(Pink Brown)** FIVEIZERO**$8.09**4.8★532 reviews](https://www.amazon.com/dp/B0DWXBWV84) [![150PCS FIVEIZERO Silicone Beads 30 Colors 15mm Silicone Beads for Keychain Making Rubber Round Bulk Focal Bead for DIY Crafts Making](https://m.media-amazon.com/images/I/41iAa6GrnCL.jpg)**150PCS FIVEIZERO Silicone Beads 30 Colors 15mm Silicone Beads for Keychain Making Rubber Round Bulk Focal Bead for DIY Crafts Making** FIVEIZERO**$8.47**4.8★1,516 reviews](https://www.amazon.com/dp/B0D2NN2WMV) [![Lovyomi 119Pcs Green 12mm 15mm Silicone Beads for Keychain Making Leaf Sunflower Flower Silicone Focal Beads for Pens Breakaway Clasps Tassels Keychains for Lanyard Making DIY Accessories](https://m.media-amazon.com/images/I/51k+p4P4C+L.jpg)**Lovyomi 119Pcs Green 12mm 15mm Silicone Beads for Keychain Making Leaf Sunflower Flower Silicone Focal Beads for Pens Breakaway Clasps Tassels Keychains for Lanyard Making DIY Accessories** lovyomi**$9.97**4.8★102 reviews](https://www.amazon.com/dp/B0FCM17V62) [![FIVEIZERO 180PCS Silicone Lentil Beads 30 Colors 12mm Spacer Beads](https://m.media-amazon.com/images/I/51JpVN864TL.jpg)**FIVEIZERO 180PCS Silicone Lentil Beads 30 Colors 12mm Spacer Beads** FIVEIZERO**$8.30**4.8★1,427 reviews](https://www.amazon.com/dp/B0CG99WLBZ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**28% *“Colors are pretty”* **Quality-Overall**23% *“Amazing quality”* **Value For Money**8% *“Good value for the money”* **Advertised Vs Actual Product**8% *“As described”* **Size-Overall**5% *“they worked great to keep a tight fit”* **Ease Of Use**4% *“Easy to use”* **Soft Feel**3% *“So cute and soft”* **Fun/Entertainment Experience**2% *“Fun for kids”* **Design-Overall**2% *“Very cute designs”* **Embellishment/Embroidery Quality**2% *“beads are adorable worked great”* ### **What buyers complain about ** **Size-Overall**33% *“Too small”* **Advertised Vs Actual Product**12% *“Not what's pictured or anywhere near it”* **Color**8% *“Missing a color”* **Quality-Overall**7% *“Bad quality”* **Durability**5% *“break super easy”* **Value For Money**4% *“Waste of money”* **Smell**1% *“Its so nasty”* **Ease Of Use**1% *“making them impossible to use”* **Natural Resource Wastage**1% *“Waste”* **Weight Heavy**1% *“heavy to use for earrings”* #### **Top return reasons**- Size-Overall62% - Advertised Vs Actual Product9% - Color8% - Value For Money6% - Quality-Overall3% - Defective Material/Parts2% - Material Quality2% - Display Colors1% - Functionality-Overall1% - Wrist Fit1%