---
title: "sidewalk chalk stencils — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/sidewalk-chalk-stencils"
last_updated: "2026-07-14T04:23:40.669Z"
locale: en
meta:
  description: "sidewalk chalk stencils shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sidewalk chalk stencils shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sidewalk chalk stencils — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

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# **sidewalk chalk stencils**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 82Conversion 44Competition 75Returns 96Price range 50Avg price 69Brand share 67Review moat 75Quality gap 53

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+78.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Great****498.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.27**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.06–$22.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$39K**

$39K/yr · 78K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**18 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**65%**

**Open market**

**29%**

- TMTECHJS33% - Qyeahkj12% - Epakh8% - YETOOME7% - Komezen6% - Skillmatics6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in](https://m.media-amazon.com/images/I/41TJMQRGMoL.jpg)**24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in**TMTECHJS**$9.95**4.6★182 rev](https://www.amazon.com/dp/B0CZP3T3Y3) [2![48 PCS Stencils for Kids Komezen 8 Inches Large Chalk Stencils for Crafts Reusable Geometric Letter Number Flower Themed Primary Shape Template for Kids Painting Drawing DIY Projects](https://m.media-amazon.com/images/I/51FRFzzINrL.jpg)**48 PCS Stencils for Kids Komezen 8 Inches Large Chalk Stencils for Crafts Reusable Geometric Letter Number Flower Themed Primary Shape Template for Kids Painting Drawing DIY Projects**Komezen**$18.28**4.6★59 rev](https://www.amazon.com/dp/B0DSZJJJ81) [3![Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside](https://m.media-amazon.com/images/I/51p5qapuo4L.jpg)**Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside**Epakh**$17.67**4.6★582 rev](https://www.amazon.com/dp/B09K3Z5N78) [4![YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Animal Themed Primary Shape Template for Kids Toddlers Preschooler](https://m.media-amazon.com/images/I/511MAB+txBL.jpg)**YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Animal Themed Primary Shape Template for Kids Toddlers Preschooler**YETOOME**$8.07**4.5★141 rev](https://www.amazon.com/dp/B0B7HVKCM1) [5![Skillmatics Sidewalk Chalk Activity Kit - Creative Outdoor Fun with 18 Washable Chalk Sticks 15 Activities & Games for Kids Gifts for Boys & Girls Ages 3 4 5 6 7 8 9 10](https://m.media-amazon.com/images/I/51EiMMXCVmL.jpg)**Skillmatics Sidewalk Chalk Activity Kit - Creative Outdoor Fun with 18 Washable Chalk Sticks 15 Activities & Games for Kids Gifts for Boys & Girls Ages 3 4 5 6 7 8 9 10**Skillmatics**$15.06**4.4★149 rev](https://www.amazon.com/dp/B0CTMVLYNR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![18 Pack Chalk Stencils Reusable Sidewalk Chalk Drawing Stencils for Kids Ages 4-8 Toddlers Paper Painting Spray Paint Graffiti Chalks Creation (Colorful)](https://m.media-amazon.com/images/I/51Af4wZgUDL.jpg)**18 Pack Chalk Stencils Reusable Sidewalk Chalk Drawing Stencils for Kids Ages 4-8 Toddlers Paper Painting Spray Paint Graffiti Chalks Creation (Colorful)**Thrymme**$8.00**5 rev4mo ago](https://www.amazon.com/dp/B0GDG2KDD1) [![JOYIN 36PCS Washable Sidewalk Chalk Set for Kids Glitter & Neon Non-Toxic Chalk with Mess-Free Holders & Drawing Stencils Outdoor Play for Toddlers Painting on Chalkboard Blackboard and Playground](https://m.media-amazon.com/images/I/51IkBF6fZrL.jpg)**JOYIN 36PCS Washable Sidewalk Chalk Set for Kids Glitter & Neon Non-Toxic Chalk with Mess-Free Holders & Drawing Stencils Outdoor Play for Toddlers Painting on Chalkboard Blackboard and Playground**JOYIN**$21.45**22 rev6mo ago](https://www.amazon.com/dp/B0GF7J1L8G) [![Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+](https://m.media-amazon.com/images/I/515zyPb-63L.jpg)**Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+**Spirograph**$22.98**40 rev8mo ago](https://www.amazon.com/dp/B0G1CLPSGQ) [![24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)](https://m.media-amazon.com/images/I/41MDY0w7sDL.jpg)**24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)**TMTECHJS**$9.93**182 rev8mo ago](https://www.amazon.com/dp/B0FX9FB345) [![36Pcs Princess Drawing Stencils for Kids 8 Inch Reusable Fairy Sidewalk Chalk Stencil Large Fairytale Castle Stencils Princess Theme Primary Shape Template for Kids Toddlers Drawing Wall Home](https://m.media-amazon.com/images/I/41G0yjfDSAL.jpg)**36Pcs Princess Drawing Stencils for Kids 8 Inch Reusable Fairy Sidewalk Chalk Stencil Large Fairytale Castle Stencils Princess Theme Primary Shape Template for Kids Toddlers Drawing Wall Home**Qyeahkj**$16.95**297 rev11mo ago](https://www.amazon.com/dp/B0FL6SZJH6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![36pcs Summer Beach Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Tropical Palm Tree Themed Primary Shape Template for Kids Toddlers Preschool](https://m.media-amazon.com/images/I/517yE5pRTrL.jpg)**36pcs Summer Beach Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Tropical Palm Tree Themed Primary Shape Template for Kids Toddlers Preschool**Qyeahkj**$17.42**4.2★**▲ 81%**](https://www.amazon.com/dp/B0CTTD57Q2) [![36pcs Ocean Animal Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Sea Animal Themed Primary Shape Template for Kids Toddlers Preschool](https://m.media-amazon.com/images/I/51UnKpE5wHL.jpg)**36pcs Ocean Animal Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Sea Animal Themed Primary Shape Template for Kids Toddlers Preschool**Qyeahkj**$18.32**4.2★**▲ 76%**](https://www.amazon.com/dp/B0CT35N9BR) [![Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+](https://m.media-amazon.com/images/I/515zyPb-63L.jpg)**Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+**Spirograph**$22.98**4.1★**▲ 71%**](https://www.amazon.com/dp/B0G1CLPSGQ) [![Skillmatics Sun Paper Art Kit - STEM Craft Kit for Kids with Decorative Paper Stencils & Markers Create with Sunlight Mess-Free Indoor Fun Gifts for Ages 4 5 6 7 8 9 10 11 12](https://m.media-amazon.com/images/I/51caUQMzjML.jpg)**Skillmatics Sun Paper Art Kit - STEM Craft Kit for Kids with Decorative Paper Stencils & Markers Create with Sunlight Mess-Free Indoor Fun Gifts for Ages 4 5 6 7 8 9 10 11 12**Skillmatics**$19.39**4.7★**▲ 68%**](https://www.amazon.com/dp/B0F1K4BZMC) [![24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)](https://m.media-amazon.com/images/I/41MDY0w7sDL.jpg)**24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)**TMTECHJS**$9.93**4.6★**▲ 66%**](https://www.amazon.com/dp/B0FX9FB345)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Great assortment of colors”*

**Fun/Entertainment Experience**16%

*“So much fun”*

**Quality-Overall**8%

*“It is good quality chalk”*

**Gifting Purpose**7%

*“This was a great present for my son's friend”*

**Ease Of Use**6%

*“Easy to use”*

**Value For Money**4%

*“Great for a variety while staying on budget”*

**Durability**4%

*“These also don't break as easily as some other brands”*

**Size-Overall**4%

*“Perfect size”*

**Drawing Experience**3%

*“works for markers”*

**Strength**2%

*“These are not flimsy”*

### **What buyers complain about **

**Color**13%

*“All the colors are very light”*

**Defective Material/Parts**11%

*“Came damaged, almost ALL chalk pieces were broken”*

**Quality-Overall**10%

*“I expected better quality control”*

**Smell**10%

*“Horrible Chemical Smell”*

**Strength**8%

*“They are flimsy”*

**Value For Money**6%

*“Not worth the price”*

**Thickness**5%

*“I wish they were a little thicker of stencils”*

**Size-Overall**5%

*“The chalk sticks are huge”*

**Fun/Entertainment Experience**3%

*“they got boring quickly”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

### **Top return reasons **

**Defective Material/Parts**37%

**Size-Overall**23%

**Value For Money**8%

**Functionality-Overall**5%

**Advertised Vs Actual Product**5%

**Strength**4%

**Smell**3%

**Thin**2%

**Color**2%

**Material Quality**1%