--- title: "shoelace charms — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/shoelace-charms" last_updated: "2026-07-10T01:47:34.725Z" locale: en meta: description: "shoelace charms shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($163K/yr) keeps it on the watch list." "og:description": "shoelace charms shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($163K/yr) keeps it on the watch list." "og:title": "shoelace charms — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **shoelace charms** **Worth a look****54/100 ** shoelace charms shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($163K/yr) keeps it on the watch list. **Market/yr** **$163K** **Growth (1y)** **+191.8%** **Products** **62** **Brands** **42** was 50 a year ago **Sellers** **48** **Price range** **$5.94–$23.83** **Returns** **2.4%** **Rating** **4.5★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **76** ×0.30 Competition **85** ×0.20 Quality gap **42** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +191.8% year over year. 52K26KSpike '24Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.8× ## **Competition** - RQAYE18% - Rozecollin14% - DoDoBeads10% - Ptwola6% - Deinduser5% - HONGTEYA3% - Other (36 brands)45% Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 42 brands and 48 sellers compete here. **Brands** **42 **▼falling was 50 a year ago **Sellers** **48** **Top 5 brand share** **52%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl](https://m.media-amazon.com/images/I/514XPqeTTgL.jpg) [**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl**](https://www.amazon.com/dp/B0DRT8LGPY) Rozecollin$6.894.8★45010%▲rising 2 ![Ptwola 4 Pairs High Heels Shoe Straps Elastic Holding Heels Ankle Belt Band Detachable Rhinestone Straps Adjustable Replacement Shoelace for Girls Women Sandals Slippers Anti-Loose](https://m.media-amazon.com/images/I/41QJS+9rdbL.jpg) [**Ptwola 4 Pairs High Heels Shoe Straps Elastic Holding Heels Ankle Belt Band Detachable Rhinestone Straps Adjustable Replacement Shoelace for Girls Women Sandals Slippers Anti-Loose**](https://www.amazon.com/dp/B0DNZL6D2K) Ptwola$7.364.1★546%▲rising 3 ![RQAYE 410Pcs Shoe Charms for Sneakers Junk Socks Charms Kit with Letter Beads Gold Brooches and Pins for Women Gold Charm for Socks and Sneakers Pearl and Rhinestone](https://m.media-amazon.com/images/I/51nq5KV+NPL.jpg) [**RQAYE 410Pcs Shoe Charms for Sneakers Junk Socks Charms Kit with Letter Beads Gold Brooches and Pins for Women Gold Charm for Socks and Sneakers Pearl and Rhinestone**](https://www.amazon.com/dp/B0F6MR8ZD4) RQAYE$10.674.7★2305%▼falling 4 ![RQAYE Silver Shoe Charms for Sneakers Junk Socks Charms Kit Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks](https://m.media-amazon.com/images/I/51ItvWvYkvL.jpg) [**RQAYE Silver Shoe Charms for Sneakers Junk Socks Charms Kit Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks**](https://www.amazon.com/dp/B0G3H5CTVY) RQAYE$9.774.6★7565%▲rising 5 ![RQAYE 50pcs Shoe Charms for Sneakers & Accessories - DIY Shoe Lace Pearl Rhinestone Brooches and Pins for Women Junk Socks Charms Kit and Satin Cute Shoelace Accessories](https://m.media-amazon.com/images/I/51XpLNjogJL.jpg) [**RQAYE 50pcs Shoe Charms for Sneakers & Accessories - DIY Shoe Lace Pearl Rhinestone Brooches and Pins for Women Junk Socks Charms Kit and Satin Cute Shoelace Accessories**](https://www.amazon.com/dp/B0DPDTFD55) RQAYE$7.804.6★2483%▼falling 6 ![54PCS Junk Socks Charms Kit Shoe Charms for Sneakers Girls Silver Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks](https://m.media-amazon.com/images/I/51aSYD5f8SL.jpg) [**54PCS Junk Socks Charms Kit Shoe Charms for Sneakers Girls Silver Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks**](https://www.amazon.com/dp/B0FS7XF3W3) Rozecollin$7.834.7★1043%▲rising 7 ![RQAYE Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Shoe Charms with Safety Pins for Hat Clothes Bags](https://m.media-amazon.com/images/I/51KjNXM1lmL.jpg) [**RQAYE Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Shoe Charms with Safety Pins for Hat Clothes Bags**](https://www.amazon.com/dp/B0DSW7N34J) RQAYE$7.954.6★7563%▼falling 8 ![HONGTEYA Slouchy Crew Socks for Women Soft Scrunch Socks Cute Fashion Retro for Boot Sneakers Size 5-11 (White*2)](https://m.media-amazon.com/images/I/310lVr7xsBL.jpg) [**HONGTEYA Slouchy Crew Socks for Women Soft Scrunch Socks Cute Fashion Retro for Boot Sneakers Size 5-11 (White*2)**](https://www.amazon.com/dp/B0F52YV6FM) HONGTEYA$8.524.6★4163%▲rising 9 ![DoDoBeads 335 Pcs Junk Socks Charms Kit with Letter Beads Gold Charm for Socks and Sneakers Brooches and Pins for Women Charms for Sock Safety Pin Junk Charm with Pearl Rhinestone](https://m.media-amazon.com/images/I/51CRkYrdumL.jpg) [**DoDoBeads 335 Pcs Junk Socks Charms Kit with Letter Beads Gold Charm for Socks and Sneakers Brooches and Pins for Women Charms for Sock Safety Pin Junk Charm with Pearl Rhinestone**](https://www.amazon.com/dp/B0DKH7X9MF) DoDoBeads$12.674.7★6863%▼falling 10 ![DoDoBeads 60 Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks](https://m.media-amazon.com/images/I/516IAyqFpYL.jpg) [**DoDoBeads 60 Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks**](https://www.amazon.com/dp/B0DJSBH8SS) DoDoBeads$8.814.8★9563%▼falling 11 ![Deinduser 36 Pcs Shoe Charms Kit Gold Flower Shoe Charms for Sneakers Gold and Pearl Shoelace Charm for Sneakers Bow Charm for Shoes Cute Shoelace Decorations for Personalized Style](https://m.media-amazon.com/images/I/51iCDGvRUaL.jpg) [**Deinduser 36 Pcs Shoe Charms Kit Gold Flower Shoe Charms for Sneakers Gold and Pearl Shoelace Charm for Sneakers Bow Charm for Shoes Cute Shoelace Decorations for Personalized Style**](https://www.amazon.com/dp/B0F7H3MJCX) Deinduser$10.884.6★3143%▼falling 12 ![M METERXITY 2-Pack Decorative Rose Shoe Clips Faux Leather Removable Fashion Flower Shoe Clips Buckle for Women Dress/Shoes/Heel Brooches Charm Embellishments [Black]](https://m.media-amazon.com/images/I/31HHRFfSuvL.jpg) [**M METERXITY 2-Pack Decorative Rose Shoe Clips Faux Leather Removable Fashion Flower Shoe Clips Buckle for Women Dress/Shoes/Heel Brooches Charm Embellishments \[Black\]**](https://www.amazon.com/dp/B0FLY4T4QC) M METERXITY$8.593.6★132%▲rising 13 ![Lugailly Shoe Charms for Sneakers Junk Socks Charms Kit 100 PCS Pink Sneaker Charm for Women Teen Girls with Satin & Lace Shoelaces Cute Shoelace Charm for Shoe Jewelry Decoration Accessories](https://m.media-amazon.com/images/I/51UJY+Tl0BL.jpg) [**Lugailly Shoe Charms for Sneakers Junk Socks Charms Kit 100 PCS Pink Sneaker Charm for Women Teen Girls with Satin & Lace Shoelaces Cute Shoelace Charm for Shoe Jewelry Decoration Accessories**](https://www.amazon.com/dp/B0G5PP1PY2) Lugailly$13.194.7★182%▲rising 14 ![132 Pcs Junk Socks Charms Kit Brooches and Pins for Women Shoe Charms with Pearl Safety Pins and Brooch Buttons Teen Girl DIY Accessories for Decorating Socks Sneakers Clothes (Golden)](https://m.media-amazon.com/images/I/51sr1N0sNOL.jpg) [**132 Pcs Junk Socks Charms Kit Brooches and Pins for Women Shoe Charms with Pearl Safety Pins and Brooch Buttons Teen Girl DIY Accessories for Decorating Socks Sneakers Clothes (Golden)**](https://www.amazon.com/dp/B0G126RHCW) Auliand$9.654.7★1192%▲rising 15 ![Lauthen.S 1 Pair Rhinestone Wedding Shoe Clips Bride Party Pumps Shoe Decoration (Style O One Size)](https://m.media-amazon.com/images/I/41SpiyOR0-L.jpg) [**Lauthen.S 1 Pair Rhinestone Wedding Shoe Clips Bride Party Pumps Shoe Decoration (Style O One Size)**](https://www.amazon.com/dp/B08RYYS3TF) Lauthen.S$9.494.2★6512%▲rising **~~Showing 15 of 62 — show all ~~** ## **Product shelf** All 62 tracked products in this niche. Top sellersNewestTrending [![72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl](https://m.media-amazon.com/images/I/514XPqeTTgL.jpg)**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl** Rozecollin**$6.89**4.8★450 reviews](https://www.amazon.com/dp/B0DRT8LGPY) [![Ptwola 4 Pairs High Heels Shoe Straps Elastic Holding Heels Ankle Belt Band Detachable Rhinestone Straps Adjustable Replacement Shoelace for Girls Women Sandals Slippers Anti-Loose](https://m.media-amazon.com/images/I/41QJS+9rdbL.jpg)**Ptwola 4 Pairs High Heels Shoe Straps Elastic Holding Heels Ankle Belt Band Detachable Rhinestone Straps Adjustable Replacement Shoelace for Girls Women Sandals Slippers Anti-Loose** Ptwola**$7.36**4.1★54 reviews](https://www.amazon.com/dp/B0DNZL6D2K) [![RQAYE 410Pcs Shoe Charms for Sneakers Junk Socks Charms Kit with Letter Beads Gold Brooches and Pins for Women Gold Charm for Socks and Sneakers Pearl and Rhinestone](https://m.media-amazon.com/images/I/51nq5KV+NPL.jpg)**RQAYE 410Pcs Shoe Charms for Sneakers Junk Socks Charms Kit with Letter Beads Gold Brooches and Pins for Women Gold Charm for Socks and Sneakers Pearl and Rhinestone** RQAYE**$10.67**4.7★230 reviews](https://www.amazon.com/dp/B0F6MR8ZD4) [![RQAYE Silver Shoe Charms for Sneakers Junk Socks Charms Kit Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks](https://m.media-amazon.com/images/I/51ItvWvYkvL.jpg)**RQAYE Silver Shoe Charms for Sneakers Junk Socks Charms Kit Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks** RQAYE**$9.77**4.6★756 reviews](https://www.amazon.com/dp/B0G3H5CTVY) [![RQAYE 50pcs Shoe Charms for Sneakers & Accessories - DIY Shoe Lace Pearl Rhinestone Brooches and Pins for Women Junk Socks Charms Kit and Satin Cute Shoelace Accessories](https://m.media-amazon.com/images/I/51XpLNjogJL.jpg)**RQAYE 50pcs Shoe Charms for Sneakers & Accessories - DIY Shoe Lace Pearl Rhinestone Brooches and Pins for Women Junk Socks Charms Kit and Satin Cute Shoelace Accessories** RQAYE**$7.80**4.6★248 reviews](https://www.amazon.com/dp/B0DPDTFD55) [![54PCS Junk Socks Charms Kit Shoe Charms for Sneakers Girls Silver Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks](https://m.media-amazon.com/images/I/51aSYD5f8SL.jpg)**54PCS Junk Socks Charms Kit Shoe Charms for Sneakers Girls Silver Brooches and Pins for Women Pearl and Rhinestone Sock Charm with Safety Pins DIY Accessories for Decorating and Personalizing Socks** Rozecollin**$7.83**4.7★104 reviews](https://www.amazon.com/dp/B0FS7XF3W3) [![RQAYE Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Shoe Charms with Safety Pins for Hat Clothes Bags](https://m.media-amazon.com/images/I/51KjNXM1lmL.jpg)**RQAYE Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Shoe Charms with Safety Pins for Hat Clothes Bags** RQAYE**$7.95**4.6★756 reviews](https://www.amazon.com/dp/B0DSW7N34J) [![HONGTEYA Slouchy Crew Socks for Women Soft Scrunch Socks Cute Fashion Retro for Boot Sneakers Size 5-11 (White*2)](https://m.media-amazon.com/images/I/310lVr7xsBL.jpg)**HONGTEYA Slouchy Crew Socks for Women Soft Scrunch Socks Cute Fashion Retro for Boot Sneakers Size 5-11 (White*2)** HONGTEYA**$8.52**4.6★416 reviews](https://www.amazon.com/dp/B0F52YV6FM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**18% *“Excellent product”* **Value For Money**10% *“Definitely worth the price”* **Ease Of Use**8% *“Easy to use”* **Advertised Vs Actual Product**8% *“Exactly as pictured”* **Color**5% *“True to color”* **Size-Overall**5% *“Perfect fit and I love the bling”* **Ease Of Cleaning**4% *“Cleans like magic”* **Durability**4% *“Durable and stays put”* **Comfort-Overall**3% *“Comfortable and pretty”* **Design-Overall**3% *“Great variety of designs”* ### **What buyers complain about ** **Durability**15% *“Broke at 1st use”* **Quality-Overall**10% *“Not well made”* **Size-Overall**6% *“Too large”* **Value For Money**5% *“Waste of Money”* **Ease Of Cleaning**5% *“The worst cleaner”* **Color**4% *“Didn't like color”* **Advertised Vs Actual Product**4% *“It is completely misleading”* **Chain/Key Quality**3% *“Chain is too short for crocs”* **Functionality-Overall**3% *“Some of the latches don't work”* **Thickness**3% *“The needles are different thicknesses”* #### **Top return reasons**- Size-Overall20% - Advertised Vs Actual Product10% - Functionality-Overall8% - Color7% - Quality-Overall7% - Value For Money6% - Defective Material/Parts6% - Feet Fit5% - Length5% - Material Quality3%