---
title: "shipping paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/shipping-paper"
last_updated: "2026-07-14T02:42:30.021Z"
locale: en
meta:
  description: "shipping paper shows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "shipping paper shows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "shipping paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shipping paper**

**Worth a look**

Shows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 53Growth 26Conversion 89Competition 59Returns 81Price range 79Avg price 83Brand share 48Review moat 24Quality gap 22

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.38**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.02–$51.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$336K**

$336K/yr · 172K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,396.34**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- Bryco Goods25% - PH PERKHOMY16% - Elementree13% - Shinok13% - Vanhench10% - Purple Papers4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$30K12%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB](https://m.media-amazon.com/images/I/41Sf-YEnE+L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [2![100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)](https://m.media-amazon.com/images/I/31zMFOWccpL.jpg)**100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)**Shinok**$10.00**4.6★1,692 rev](https://www.amazon.com/dp/B0CNWZ1V9Q) [3![Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner](https://m.media-amazon.com/images/I/31MdPFtF4oL.jpg)**Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner**Bryco Goods**$16.94**4.7★33,466 rev](https://www.amazon.com/dp/B077PBFKBW) [4![Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB](https://m.media-amazon.com/images/I/31i9+BVpDCL.jpg)**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH) [5![Elementree Brown Packing Paper Sheets for Moving & Shipping - 1500 Count (1375 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00919)](https://m.media-amazon.com/images/I/41cDf4OcwGL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 1500 Count (1375 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00919)**Elementree**$34.94**4.7★385 rev](https://www.amazon.com/dp/B0CB8VDHRR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)](https://m.media-amazon.com/images/I/51OffFtDz3L.jpg)**SMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)**SMART&CASUAL**$14.11**42 rev4mo ago](https://www.amazon.com/dp/B0GKGF4PSQ) [![Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)](https://m.media-amazon.com/images/I/316HuUmuzCL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**385 rev11mo ago](https://www.amazon.com/dp/B0FK75BJ9L) [![ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight](https://m.media-amazon.com/images/I/41c1bkWZJlL.jpg)**ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight**ANF BRANDS**$29.38**128 rev1y ago](https://www.amazon.com/dp/B0DNYQLF85) [![Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping](https://m.media-amazon.com/images/I/61tqQ8MIYbL.jpg)**Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping**Mefleet**$16.39**447 rev1y ago](https://www.amazon.com/dp/B0DCMWBBXH) [![PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)](https://m.media-amazon.com/images/I/419tFQV+y3L.jpg)**PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)**PH PERKHOMY**$28.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DCGCF1DH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)](https://m.media-amazon.com/images/I/51OffFtDz3L.jpg)**SMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)**SMART&CASUAL**$14.11**4.4★**▲ 282%**](https://www.amazon.com/dp/B0GKGF4PSQ) [![JARLINK Honeycomb Packing Paper 15 * 400 Packing Wrap for Packing/Shipping/Moving Recyclable Honeycomb Cushioning Wrap Roll Moving & Gifts Wrapping Paper With 30 Fragile Sticker Labels](https://m.media-amazon.com/images/I/615G8vL+rzL.jpg)**JARLINK Honeycomb Packing Paper 15 * 400 Packing Wrap for Packing/Shipping/Moving Recyclable Honeycomb Cushioning Wrap Roll Moving & Gifts Wrapping Paper With 30 Fragile Sticker Labels**JARLINK**$27.21**4.5★**▲ 221%**](https://www.amazon.com/dp/B0CZ3MFF3Y) [![Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping](https://m.media-amazon.com/images/I/61tqQ8MIYbL.jpg)**Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping**Mefleet**$16.39**4.8★**▲ 169%**](https://www.amazon.com/dp/B0DCMWBBXH) [![Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)](https://m.media-amazon.com/images/I/316HuUmuzCL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**4.7★**▲ 126%**](https://www.amazon.com/dp/B0FK75BJ9L) [![Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA](https://m.media-amazon.com/images/I/417+vW7JNDL.jpg)**Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA**Bryco Goods**$8.42**4.8★**▲ 119%**](https://www.amazon.com/dp/B0CBW3G6SB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

5K4KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Excellent product”*

**Value For Money**13%

*“Excellent value”*

**Paper Quality**9%

*“Excellent paper”*

**Advertised Vs Actual Product**8%

*“Gets the job done”*

**Ease Of Use**8%

*“Comes in handy”*

**Size-Overall**6%

*“The size really came in handy”*

**Durability**4%

*“hold up well”*

**Thickness**3%

*“Sheets are thick, easy to use and shape, durable”*

**Strength**3%

*“It is very sturdy”*

**Efficiency**2%

*“Does the job”*

### **What buyers complain about **

**Size-Overall**23%

*“Not the right size”*

**Thickness**19%

*“fairly thin material”*

**Paper Quality**12%

*“it's obvious the paper needs to be much thicker”*

**Value For Money**7%

*“It's a very small amount for the price”*

**Advertised Vs Actual Product**6%

*“Picture is very deceiving”*

**Quality-Overall**3%

*“Cheap”*

**Smell**3%

*“Unpleasant odor”*

**Strength**2%

*“Not heavy duty”*

**Durability**2%

*“rips very easy”*

**Cushion**1%

*“Doesn't have cushioning”*

### **Top return reasons **

**Size-Overall**53%

**Value For Money**12%

**Advertised Vs Actual Product**8%

**Thin**6%

**Paper Quality**6%

**Color**3%

**Thickness**2%

**Quality-Overall**1%

**Functionality-Overall**1%

**Material Quality**1%