---
title: "scroll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scroll"
last_updated: "2026-07-13T23:54:08.107Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 90% of clicks) — scroll doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 90% of clicks) — scroll doesn't clear our bar today."
  "og:title": "scroll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **scroll**

**Skip it**

Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 37Conversion 61Competition 67Returns 68Price range 47Avg price 56Brand share 25Review moat 74Quality gap 35

**Review moat**

**Good****539.54**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.78**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.09–$23.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$136K**

$136K/yr · 203K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- Epakh51% - Makevivi24% - gisgfim8% - Joyberg4% - chiazllta2% - Sinmoe2% - Open — no brand owns it (8 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 7.5 x 30 Inches)](https://m.media-amazon.com/images/I/31hduYyru3L.jpg)**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 7.5 x 30 Inches)**Epakh**$10.08**4.6★320 rev](https://www.amazon.com/dp/B0D1QJ62W2) [2![Epakh 1 Roll Blank Paper Scrolls 9 x 72 Inches Scroll Paper Wrapped on Wood Rod for Writing Drawing Calligraphy Wedding Vows Invitation Renaissance Festivals](https://m.media-amazon.com/images/I/41hb1Y4RryL.jpg)**Epakh 1 Roll Blank Paper Scrolls 9 x 72 Inches Scroll Paper Wrapped on Wood Rod for Writing Drawing Calligraphy Wedding Vows Invitation Renaissance Festivals**Epakh**$13.19**4.7★132 rev](https://www.amazon.com/dp/B0D7M9PHX3) [3![Makevivi 1 PCS Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 30.5 inches](https://m.media-amazon.com/images/I/41WHlXJD+VL.jpg)**Makevivi 1 PCS Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 30.5 inches**Makevivi**$10.78**4.6★229 rev](https://www.amazon.com/dp/B0BVZT5R6K) [4![3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation](https://m.media-amazon.com/images/I/41GZkvT7nnL.jpg)**3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation**gisgfim**$11.94**4.6★105 rev](https://www.amazon.com/dp/B0DM2BSPFQ) [5![Makevivi 1 PCS Blank Scrolls Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 31.5 inches (style1)](https://m.media-amazon.com/images/I/41lZ7pE8MiL.jpg)**Makevivi 1 PCS Blank Scrolls Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 31.5 inches (style1)**Makevivi**$10.46**4.6★137 rev](https://www.amazon.com/dp/B0CVX8P9TR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role (Retro White 7.5 x 30 Inches)](https://m.media-amazon.com/images/I/41-0lxjxZdL.jpg)**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role (Retro White 7.5 x 30 Inches)**Epakh**$10.09**320 rev2mo ago](https://www.amazon.com/dp/B0GX1R3T56) [![Wedding Guest Scroll Blank Paper with Wood Rods 7.1 x 31.5 Inch with Feather Ballpoint Pen & Velvet Keepsake Pouch for Guests to Sign Vintage Writing Kit for Adults](https://m.media-amazon.com/images/I/41dT5LB50PL.jpg)**Wedding Guest Scroll Blank Paper with Wood Rods 7.1 x 31.5 Inch with Feather Ballpoint Pen & Velvet Keepsake Pouch for Guests to Sign Vintage Writing Kit for Adults**POTPTPT**$9.62**2 rev11mo ago](https://www.amazon.com/dp/B0FJRLV67D) [![gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals](https://m.media-amazon.com/images/I/41uOj6sZroL.jpg)**gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals**gisgfim**$11.07**14 rev1y ago](https://www.amazon.com/dp/B0FG2B1YDF) [![chiazllta 100 Sets Vintage Scroll Invitation with Foil Sticker String Antique Aged Wedding Invitation Stationary Paper Santa Naughty Nice List for Christmas Pirate Wizard Witch Decoration(5x7 Inch)](https://m.media-amazon.com/images/I/51LgaBpBSYL.jpg)**chiazllta 100 Sets Vintage Scroll Invitation with Foil Sticker String Antique Aged Wedding Invitation Stationary Paper Santa Naughty Nice List for Christmas Pirate Wizard Witch Decoration(5x7 Inch)**chiazllta**$17.54**35 rev1y ago](https://www.amazon.com/dp/B0FFH31655) [![Epakh 2 Pack Vintage Blank Paper Scrolls Vintage Paper Wrapped on Wood Rod Long Aged Blank Scroll for Writing Drawing Calligraphy(Old Color 3.5 x 8 Inch)](https://m.media-amazon.com/images/I/41SbUQhcnyL.jpg)**Epakh 2 Pack Vintage Blank Paper Scrolls Vintage Paper Wrapped on Wood Rod Long Aged Blank Scroll for Writing Drawing Calligraphy(Old Color 3.5 x 8 Inch)**Epakh**$11.00**184 rev1y ago](https://www.amazon.com/dp/B0DP6SFL5W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role (Retro White 7.5 x 30 Inches)](https://m.media-amazon.com/images/I/41-0lxjxZdL.jpg)**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role (Retro White 7.5 x 30 Inches)**Epakh**$10.09**4.6★**▲ 323%**](https://www.amazon.com/dp/B0GX1R3T56) [![Makevivi 1 PCS Blank Scrolls Paper with Wood Rods 9.5 x 31.5 inches for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance (Style 2)](https://m.media-amazon.com/images/I/41JG0XuBj0L.jpg)**Makevivi 1 PCS Blank Scrolls Paper with Wood Rods 9.5 x 31.5 inches for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance (Style 2)**Makevivi**$13.59**4.4★**▲ 284%**](https://www.amazon.com/dp/B0CVWTPSS6) [![Wedding Guest Scroll Blank Paper with Wood Rods 7.1 x 31.5 Inch with Feather Ballpoint Pen & Velvet Keepsake Pouch for Guests to Sign Vintage Writing Kit for Adults](https://m.media-amazon.com/images/I/41dT5LB50PL.jpg)**Wedding Guest Scroll Blank Paper with Wood Rods 7.1 x 31.5 Inch with Feather Ballpoint Pen & Velvet Keepsake Pouch for Guests to Sign Vintage Writing Kit for Adults**POTPTPT**$9.62**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FJRLV67D) [![Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)](https://m.media-amazon.com/images/I/41BXyQ+390L.jpg)**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)**Epakh**$11.29**4.6★**▲ 85%**](https://www.amazon.com/dp/B0DLKJ7BKX) [![Epakh Blank Scroll Paper 9 x 144 Inches Long Scroll Paper Vintage Wrapped on Wood Rod for Wedding Vows Writing Drawing Calligraphy Invitation Renaissance Festivals](https://m.media-amazon.com/images/I/41YKIGLCNFL.jpg)**Epakh Blank Scroll Paper 9 x 144 Inches Long Scroll Paper Vintage Wrapped on Wood Rod for Wedding Vows Writing Drawing Calligraphy Invitation Renaissance Festivals**Epakh**$16.24**4.6★**▲ 81%**](https://www.amazon.com/dp/B0DJR6W3VF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

5K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**31%

*“Nice paper really beautiful”*

**Quality-Overall**19%

*“Like the quality and vintage look”*

**Advertised Vs Actual Product**9%

*“Product as advertised”*

**Color**4%

*“Nice color”*

**Paper Brightness**4%

*“Paper is a beautiful color and great quality and I'm very pleased with the purchase”*

**Print Quality**4%

*“Printing on this paper was easy”*

**Collectibles**3%

*“Great props”*

**Size-Overall**2%

*“perfect for what I needed”*

**Value For Money**2%

*“Exactly what you'd expect for the price”*

**Writing Experience**2%

*“Nice for writing”*

### **What buyers complain about **

**Size-Overall**18%

*“Very long”*

**Paper Quality**17%

*“Was hoping for something thicker like good quality paper not so much cardstock”*

**Quality-Overall**10%

*“There are better options of better quality out there”*

**Thickness**7%

*“its pretty thin”*

**Functionality-Overall**5%

*“Didnt work out for what I needed”*

**Color**3%

*“The color in it makes it look aged”*

**Advertised Vs Actual Product**2%

*“LIED IN DESCRIPTION DO NOT BUY”*

**Touch/Button Controls**2%

*“The knobs somehow fell off despite being very careful”*

**Soft Feel**2%

*“I was expecting it to be like a softer muterel”*

**Adhesion/Stickiness**2%

*“All is well except the stickers do not stick very well”*

### **Top return reasons **

**Size-Overall**32%

**Paper Quality**14%

**Advertised Vs Actual Product**10%

**Color**7%

**Paper Brightness**7%

**Quality-Overall**5%

**Functionality-Overall**4%

**Value For Money**4%

**Material Quality**2%

**Defective Material/Parts**2%