---
title: "scroll frame for cross stitch — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scroll-frame-for-cross-stitch"
last_updated: "2026-07-14T05:02:02.395Z"
locale: en
meta:
  description: "scroll frame for cross stitch shows a thin review moat (80 avg reviews), but soft demand (-38.5% this quarter) keeps it on the watch list."
  "og:description": "scroll frame for cross stitch shows a thin review moat (80 avg reviews), but soft demand (-38.5% this quarter) keeps it on the watch list."
  "og:title": "scroll frame for cross stitch — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **scroll frame for cross stitch**

**Worth a look**

Shows a thin review moat (80 avg reviews), but soft demand (-38.5% this quarter) keeps it on the watch list.

Market size 63Growth 6Conversion 62Competition 60Returns 68Price range 71Avg price 85Brand share 62Review moat 96Quality gap 40

**Review moat**

**Incredible****80.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.83**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.46–$36.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$577K**

$577K/yr · 563K searches

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-38.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**48**

**Top-5 brand share**

**68%**

**Open market**

**28%**

- wdbg27% - Frank A. Edmunds Co.22% - Yhizeva9% - Yeeyeah5% - ECOIOU4% - HANGOOGER4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$58K20%$115K30%$173K40%$231K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![6 Sets Stretcher Bars for Needlework with 100 Tacks for Womens Birthday Gifts 3 Sizes(8 12 16 Inch) 12pcs Wooden Canvas Splicing Stretcher Bars Needlepoint Embroidery Stitch Frame Set for Crafts Art](https://m.media-amazon.com/images/I/41ThL+HTgWL.jpg)**6 Sets Stretcher Bars for Needlework with 100 Tacks for Womens Birthday Gifts 3 Sizes(8 12 16 Inch) 12pcs Wooden Canvas Splicing Stretcher Bars Needlepoint Embroidery Stitch Frame Set for Crafts Art**wdbg**$20.93**4.3★116 rev](https://www.amazon.com/dp/B0DSK7DMJ4) [2![Yhizeva 8 Pair (16 pcs) Needlepoint Stretcher Bars Set Wooden Stretcher Bars for Needlework 4 Sizes (8 12 14 16 Inch) 60 Thumb Tacks Tack Remover & Metal Thimble](https://m.media-amazon.com/images/I/51OsmfJKZqL.jpg)**Yhizeva 8 Pair (16 pcs) Needlepoint Stretcher Bars Set Wooden Stretcher Bars for Needlework 4 Sizes (8 12 14 16 Inch) 60 Thumb Tacks Tack Remover & Metal Thimble**Yhizeva**$23.50**4.7★23 rev](https://www.amazon.com/dp/B0GJQ8DT56) [3![Frank A. Edmunds Mini Stretcher Bar Set Assorted Sizes](https://m.media-amazon.com/images/I/31quYZI9CvL.jpg)**Frank A. Edmunds Mini Stretcher Bar Set Assorted Sizes**Frank A. Edmunds Co.**$24.07**4.4★393 rev](https://www.amazon.com/dp/B07D8GRLML) [4![16 Pcs 8 Sets Stretcher Bars for Needlework 6 Sizes Wooden Canvas Stretcher Bars with 40 Thumb Tacks and Tacks Remover for Needlepoint Embroidery Stitch Frame Set Bundle with Crafts](https://m.media-amazon.com/images/I/41ERDlbgu1L.jpg)**16 Pcs 8 Sets Stretcher Bars for Needlework 6 Sizes Wooden Canvas Stretcher Bars with 40 Thumb Tacks and Tacks Remover for Needlepoint Embroidery Stitch Frame Set Bundle with Crafts**Yeeyeah**$22.54**4.5★41 rev](https://www.amazon.com/dp/B0F6XKMKY3) [5![HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers](https://m.media-amazon.com/images/I/41elE2R-DDL.jpg)**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**4.5★21 rev](https://www.amazon.com/dp/B0GTCW99RH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers](https://m.media-amazon.com/images/I/41elE2R-DDL.jpg)**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**21 rev2mo ago](https://www.amazon.com/dp/B0GTCW99RH) [![12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer](https://m.media-amazon.com/images/I/41aMsjEuydL.jpg)**12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer**LINBLIF**$14.55**21 rev3mo ago](https://www.amazon.com/dp/B0GV4DS71Y) [![keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts](https://m.media-amazon.com/images/I/518myYDsHcL.jpg)**keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts**keepxaus**$11.82**22 rev3mo ago](https://www.amazon.com/dp/B0GTYVX6GN) [![6 Sets Stretcher Bars for Needlework with 100 Pcs Thumb Tacks 3 Size 6 8 10 Inch 12 Pcs Wooden Canvas Frame for Embroidery Stitch Frame Set Bundle with Art Crafts Supplies for Womens Birthday Gifts](https://m.media-amazon.com/images/I/51hchP6LRQL.jpg)**6 Sets Stretcher Bars for Needlework with 100 Pcs Thumb Tacks 3 Size 6 8 10 Inch 12 Pcs Wooden Canvas Frame for Embroidery Stitch Frame Set Bundle with Art Crafts Supplies for Womens Birthday Gifts**Eunika**$15.13**11 rev4mo ago](https://www.amazon.com/dp/B0GG9BXNM9) [![Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art](https://m.media-amazon.com/images/I/41MO4p2T2ZL.jpg)**Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art**Eubjure**$15.59**31 rev5mo ago](https://www.amazon.com/dp/B0GLHPC81R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer](https://m.media-amazon.com/images/I/41aMsjEuydL.jpg)**12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer**LINBLIF**$14.55**4.8★**▲ 274%**](https://www.amazon.com/dp/B0GV4DS71Y) [![HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers](https://m.media-amazon.com/images/I/41elE2R-DDL.jpg)**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**4.5★**▲ 274%**](https://www.amazon.com/dp/B0GTCW99RH) [![keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts](https://m.media-amazon.com/images/I/518myYDsHcL.jpg)**keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts**keepxaus**$11.82**4.6★**▲ 273%**](https://www.amazon.com/dp/B0GTYVX6GN) [![12Pcs Needlepoint Stretcher Bars Kit 6 Pair Stretcher Bars for Needlework (6 8 10 12 14 16) Wooden DIY Stretcher Bars for Canvas Frame & Embroidery Stitch Frame with Complete Installation Tool](https://m.media-amazon.com/images/I/41x2LJj1h-L.jpg)**12Pcs Needlepoint Stretcher Bars Kit 6 Pair Stretcher Bars for Needlework (6 8 10 12 14 16) Wooden DIY Stretcher Bars for Canvas Frame & Embroidery Stitch Frame with Complete Installation Tool**RDSPTBEK**$20.42**4.9★**▲ 270%**](https://www.amazon.com/dp/B0GM3V92QZ) [![Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art](https://m.media-amazon.com/images/I/41MO4p2T2ZL.jpg)**Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art**Eubjure**$15.59**4.6★**▲ 268%**](https://www.amazon.com/dp/B0GLHPC81R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.

20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Stretchability/Expandability/Elasticity**12%

*“Good Stretcher Bars”*

**Size-Overall**11%

*“They fit together smoothly”*

**Quality-Overall**10%

*“Excellent quality”*

**Value For Money**7%

*“Great value”*

**Ease Of Use**7%

*“Easy to put together”*

**Assembly/Installation**6%

*“Assembly is easy”*

**Wood Quality**5%

*“The wood is smooth”*

**Strength**4%

*“the frame feels sturdy”*

**Frame Quality**3%

*“Overall I am very impressed with this frame kit”*

**Stitch/Finish/Polish**3%

*“Nice for cross stitching”*

### **What buyers complain about **

**Wood Quality**9%

*“the quality of the wood isn't as great. just very thin”*

**Quality-Overall**7%

*“Unfortunately, the quality of the finish of the bars. they are unfinished., don't lend themselves to framing”*

**Assembly/Installation**5%

*“They are impossible to assemble”*

**Size-Overall**5%

*“Way too tight”*

**Stretchability/Expandability/Elasticity**4%

*“I am still not sure if stretcher bars will work for me”*

**Hard Feel**4%

*“The bars themselves are incredibly rough”*

**Strength**4%

*“the tacks are so flimsy and bend”*

**Advertised Vs Actual Product**3%

*“I felt like the pictures dont accurately show what you will get”*

**Instructions/User Manual/Troubleshooting**2%

*“there arent good directions”*

**Value For Money**2%

*“I don't believe this is a good value for the money spent even though these are on the cheaper side I would recommend getting more expensive ones”*

### **Top return reasons **

**Size-Overall**41%

**Stretchability/Expandability/Elasticity**15%

**Advertised Vs Actual Product**10%

**Value For Money**5%

**Wood Quality**5%

**Defective Material/Parts**4%

**Quality-Overall**3%

**Functionality-Overall**3%

**Assembly/Installation**3%

**Thickness**2%