---
title: "scratch art for kids — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scratch-art-for-kids"
last_updated: "2026-07-14T05:08:55.463Z"
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meta:
  description: "scratch art for kids shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "scratch art for kids shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "scratch art for kids — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **scratch art for kids**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 11Conversion 57Competition 78Returns 96Price range 50Avg price 43Brand share 73Review moat 43Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$772K**

$772K/yr · 1.4M searches

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.33–$25.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,246.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**25 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**62%**

**Open market**

**34%**

- ZMLM24% - Tip perk12% - Cityrosy12% - Brea Reese8% - Toulideifaria6% - Skillmatics4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$23K6%$46K9%$69K12%$93K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers](https://m.media-amazon.com/images/I/41K3RUnKNwL.jpg)**Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers**Cityrosy**$9.31**4.8★578 rev](https://www.amazon.com/dp/B0D1QQ6FSR) [2![ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)](https://m.media-amazon.com/images/I/51WjM4f52eL.jpg)**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)**ZMLM**$9.86**4.7★10,899 rev](https://www.amazon.com/dp/B08HMHWXWG) [3![ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher](https://m.media-amazon.com/images/I/51wGf+MMOxL.jpg)**ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher**ZMLM**$8.83**4.7★8,940 rev](https://www.amazon.com/dp/B086W79SH5) [4![Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)](https://m.media-amazon.com/images/I/515W-eCETML.jpg)**Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)**Tip perk**$19.82**4.6★599 rev](https://www.amazon.com/dp/B0DF45GM69) [5![Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)](https://m.media-amazon.com/images/I/619iIeyEBhL.jpg)**Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)**Tip perk**$20.00**4.6★599 rev](https://www.amazon.com/dp/B0F9R511SB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**7 rev3mo ago](https://www.amazon.com/dp/B0GTWGD123) [![Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games](https://m.media-amazon.com/images/I/51TFpq+6F8L.jpg)**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.43**46 rev4mo ago](https://www.amazon.com/dp/B0FQJV1ZM8) [![Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea](https://m.media-amazon.com/images/I/51aAIbWqANL.jpg)**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**12 rev5mo ago](https://www.amazon.com/dp/B0GHYMR4ZM) [![JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games](https://m.media-amazon.com/images/I/519PzxFUXUL.jpg)**JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games**JUNQIU US**$6.82**151 rev5mo ago](https://www.amazon.com/dp/B0GH7ZWZ2X) [![Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.](https://m.media-amazon.com/images/I/51U1eg4Rr+L.jpg)**Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.**Eommmgl**$5.45**61 rev7mo ago](https://www.amazon.com/dp/B0FRRN49Z5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★**▲ 392%**](https://www.amazon.com/dp/B0GTWGD123) [![JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games](https://m.media-amazon.com/images/I/519PzxFUXUL.jpg)**JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games**JUNQIU US**$6.82**4.7★**▲ 383%**](https://www.amazon.com/dp/B0GH7ZWZ2X) [![Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea](https://m.media-amazon.com/images/I/51aAIbWqANL.jpg)**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**4.6★**▲ 353%**](https://www.amazon.com/dp/B0GHYMR4ZM) [![Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.](https://m.media-amazon.com/images/I/51U1eg4Rr+L.jpg)**Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.**Eommmgl**$5.45**4.5★**▲ 251%**](https://www.amazon.com/dp/B0FRRN49Z5) [![GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys](https://m.media-amazon.com/images/I/51FCEg9Tk8L.jpg)**GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys**GAKICO**$13.24**4.3★**▲ 247%**](https://www.amazon.com/dp/B0FBQSTZ4M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**38%

*“Fabulous fun”*

**Gifting Purpose**10%

*“Good gift”*

**Quality-Overall**8%

*“Quality set for the price”*

**Color**7%

*“bright colors”*

**Value For Money**7%

*“Great deal”*

**Ease Of Use**6%

*“Easy to use”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Creativity**4%

*“Promotes creativity”*

**Size-Overall**2%

*“Excellent size”*

**Design-Overall**2%

*“very creative designs”*

### **What buyers complain about **

**Size-Overall**20%

*“Small sheets”*

**Mess Free**7%

*“Insanely messy”*

**Scratch Resistance**4%

*“And the scratch isn't smooth on smaller segments”*

**Quality-Overall**4%

*“Poor quality control”*

**Value For Money**4%

*“Should literally be half the price at the most”*

**Ease Of Use**4%

*“it's hard to resist trying to do them all at once”*

**Functionality-Overall**3%

*“Does not work good”*

**Ease Of Cleaning**3%

*“there are a few crumbs to clean up. much like a pencil eraser crumbs”*

**Sharpness**3%

*“the plastic point is not sharp enough to scratch”*

**Design-Overall**3%

*“disappointed about the underlying design”*

### **Top return reasons **

**Size-Overall**32%

**Advertised Vs Actual Product**18%

**Value For Money**18%

**Scratch Resistance**7%

**Quality-Overall**4%

**Defective Material/Parts**3%

**Gifting Purpose**3%

**Functionality-Overall**2%

**Weight Heavy**2%

**Product Condition**1%