---
title: "scratch art book — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scratch-art-book"
last_updated: "2026-07-13T22:38:44.718Z"
locale: en
meta:
  description: "a small market ($62K/yr) — scratch art book doesn't clear our bar today."
  "og:description": "a small market ($62K/yr) — scratch art book doesn't clear our bar today."
  "og:title": "scratch art book — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **scratch art book**

**Skip it**

A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 17Conversion 46Competition 52Returns 95Price range 53Avg price 48Brand share 69Review moat 27Quality gap 20

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.43–$25.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.74**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,762.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$62K**

$62K/yr · 141K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**64%**

**Open market**

**31%**

- MBJRFU18% - Tip perk16% - ZMLM14% - OPUHOHR10% - potricher6% - Skillmatics5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts](https://m.media-amazon.com/images/I/51kEZH-ziQL.jpg)**I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts**MBJRFU**$6.79**4.7★2,878 rev](https://www.amazon.com/dp/B0826XFBZZ) [2![ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)](https://m.media-amazon.com/images/I/51WjM4f52eL.jpg)**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)**ZMLM**$9.86**4.7★10,899 rev](https://www.amazon.com/dp/B08HMHWXWG) [3![OPUHOHR 3 Set Magic Scratch Paper Art Colorful Magic Drawing Art Book with 3 Scratch Pen for Birthday Halloween Christmas Party Games Projects Kits Dinosaurs/Underwater World/Spaceman](https://m.media-amazon.com/images/I/515HpLw-LHL.jpg)**OPUHOHR 3 Set Magic Scratch Paper Art Colorful Magic Drawing Art Book with 3 Scratch Pen for Birthday Halloween Christmas Party Games Projects Kits Dinosaurs/Underwater World/Spaceman**OPUHOHR**$10.29**4.7★293 rev](https://www.amazon.com/dp/B09G31HK68) [4![Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)](https://m.media-amazon.com/images/I/515W-eCETML.jpg)**Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)**Tip perk**$19.82**4.6★599 rev](https://www.amazon.com/dp/B0DF45GM69) [5![Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)](https://m.media-amazon.com/images/I/619iIeyEBhL.jpg)**Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)**Tip perk**$20.00**4.6★599 rev](https://www.amazon.com/dp/B0F9R511SB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games](https://m.media-amazon.com/images/I/51TFpq+6F8L.jpg)**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.43**46 rev4mo ago](https://www.amazon.com/dp/B0FQJV1ZM8) [![JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games](https://m.media-amazon.com/images/I/519PzxFUXUL.jpg)**JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games**JUNQIU US**$6.82**151 rev5mo ago](https://www.amazon.com/dp/B0GH7ZWZ2X) [![Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft](https://m.media-amazon.com/images/I/51AYZ4W2g9L.jpg)**Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.27**138 rev8mo ago](https://www.amazon.com/dp/B0FYHKMSM1) [![Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8](https://m.media-amazon.com/images/I/61H1jm7BgWL.jpg)**Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8**Clever Fox Play**$9.97**33 rev9mo ago](https://www.amazon.com/dp/B0FSCZPLR5) [![JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students](https://m.media-amazon.com/images/I/61-KPTXF2TL.jpg)**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.16**77 rev12mo ago](https://www.amazon.com/dp/B0FHK191JZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games](https://m.media-amazon.com/images/I/519PzxFUXUL.jpg)**JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games**JUNQIU US**$6.82**4.7★**▲ 341%**](https://www.amazon.com/dp/B0GH7ZWZ2X) [![Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games](https://m.media-amazon.com/images/I/51TFpq+6F8L.jpg)**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.43**4.5★**▲ 313%**](https://www.amazon.com/dp/B0FQJV1ZM8) [![Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects](https://m.media-amazon.com/images/I/41yLGcug-PL.jpg)**Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects**Bstorify**$7.13**4.6★**▲ 270%**](https://www.amazon.com/dp/B08Z76J9YT) [![Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8](https://m.media-amazon.com/images/I/61H1jm7BgWL.jpg)**Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8**Clever Fox Play**$9.97**4.9★**▲ 251%**](https://www.amazon.com/dp/B0FSCZPLR5) [![JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students](https://m.media-amazon.com/images/I/61-KPTXF2TL.jpg)**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.16**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FHK191JZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 77 weeks — -16.8% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**24%

*“Fun gift”*

**Quality-Overall**14%

*“Quality set for the price”*

**Gifting Purpose**11%

*“Fun gift”*

**Drawing Experience**8%

*“Great for drawing”*

**Ease Of Use**6%

*“Easy to use”*

**Value For Money**5%

*“Great Value”*

**Size-Overall**5%

*“Good size”*

**Color**5%

*“bright colors”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Creativity**4%

*“Promotes creativity”*

### **What buyers complain about **

**Size-Overall**15%

*“The card is small”*

**Durability**9%

*“The thing fell apart quickly”*

**Mess Free**6%

*“Insanely messy”*

**Thickness**6%

*“could be thicker”*

**Quality-Overall**5%

*“Very less items as a stuffer”*

**Value For Money**4%

*“$12 for this. Not worth it”*

**Ease Of Use**4%

*“theyre a little tricky to remove”*

**Assembly/Installation**4%

*“Turns out you have to assemble these yourself”*

**Scratch Resistance**3%

*“Lots dust from scratching had do it outside”*

**Advertised Vs Actual Product**3%

*“Photo of product deceiving”*

### **Top return reasons **

**Size-Overall**50%

**Value For Money**14%

**Advertised Vs Actual Product**11%

**Quality-Overall**4%

**Weight Heavy**3%

**Scratch Resistance**2%

**Color**2%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Gifting Purpose**1%