---
title: "scratch art adult — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scratch-art-adult"
last_updated: "2026-07-14T05:19:06.944Z"
locale: en
meta:
  description: "soft demand (-42.1% this quarter) — scratch art adult doesn't clear our bar today."
  "og:description": "soft demand (-42.1% this quarter) — scratch art adult doesn't clear our bar today."
  "og:title": "scratch art adult — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **scratch art adult**

**Skip it**

Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 4Conversion 36Competition 58Returns 97Price range 72Avg price 66Brand share 31Review moat 91Quality gap 53

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****179.52**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$7.30–$34.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.97**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$123K**

$123K/yr · 306K searches

**Growth**

**Bad****-42.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**86%**

**Open market**

**12%**

- Brea Reese32% - Tip perk26% - Toulideifaria16% - AP ARTSPER9% - BulChign4% - PAITUEND2% - Open — no brand owns it (9 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$15K16%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)](https://m.media-amazon.com/images/I/515W-eCETML.jpg)**Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)**Tip perk**$19.82**4.6★599 rev](https://www.amazon.com/dp/B0DF45GM69) [2![Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation](https://m.media-amazon.com/images/I/51178mV1P4L.jpg)**Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$11.30**4.4★345 rev](https://www.amazon.com/dp/B0D9KFQY1J) [3![Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)](https://m.media-amazon.com/images/I/619iIeyEBhL.jpg)**Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)**Tip perk**$20.00**4.6★599 rev](https://www.amazon.com/dp/B0F9R511SB) [4![Scratch Art for Teens & Adults Rainbow Engraving Painting Landscape Scratchboard(A4) Crafts Set: 8 Sheets with 4 tools - New York Statue of Liberty Golden Gate Bridge Manarola (America / Europe)](https://m.media-amazon.com/images/I/61shq+EaO3L.jpg)**Scratch Art for Teens & Adults Rainbow Engraving Painting Landscape Scratchboard(A4) Crafts Set: 8 Sheets with 4 tools - New York Statue of Liberty Golden Gate Bridge Manarola (America / Europe)**AP ARTSPER**$12.06**4.6★294 rev](https://www.amazon.com/dp/B08H4R2XNY) [5![Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World](https://m.media-amazon.com/images/I/51b6KNG8pjL.jpg)**Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World**Toulideifaria**$15.75**4.2★168 rev](https://www.amazon.com/dp/B0DPHGSLN8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**7 rev3mo ago](https://www.amazon.com/dp/B0GTWGD123) [![Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea](https://m.media-amazon.com/images/I/51aAIbWqANL.jpg)**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**12 rev5mo ago](https://www.amazon.com/dp/B0GHYMR4ZM) [![Animal Scratch Art Book for Adult | A4 Size (29.7x21.2cm) 10-Sheet Scratch and Sketch Rainbow Set Art Therapy DIY Creative Gift Colorful Animal](https://m.media-amazon.com/images/I/51BtP8TxdGL.jpg)**Animal Scratch Art Book for Adult | A4 Size (29.7x21.2cm) 10-Sheet Scratch and Sketch Rainbow Set Art Therapy DIY Creative Gift Colorful Animal**Toulideifaria**$16.39**12 rev5mo ago](https://www.amazon.com/dp/B0GHZ2GGSC) [![Brea Reese: Scratch Art Paper Pad - Autumn Equinox - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft](https://m.media-amazon.com/images/I/51B7vX4OZDL.jpg)**Brea Reese: Scratch Art Paper Pad - Autumn Equinox - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.50**138 rev8mo ago](https://www.amazon.com/dp/B0FYHN7M5R) [![Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft](https://m.media-amazon.com/images/I/51AYZ4W2g9L.jpg)**Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.27**138 rev8mo ago](https://www.amazon.com/dp/B0FYHKMSM1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★**▲ 404%**](https://www.amazon.com/dp/B0GTWGD123) [![Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea](https://m.media-amazon.com/images/I/51aAIbWqANL.jpg)**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**4.6★**▲ 368%**](https://www.amazon.com/dp/B0GHYMR4ZM) [![DESINIK Rainbow Scratch Art Painting for Adults & Teens -Scratch Painting Foil Art for Adults & Teens Scratchboard Set(A5) with 4 Tools & 8 Sheets City Series Creative Scratch Art (Xian)](https://m.media-amazon.com/images/I/6165J5fNssL.jpg)**DESINIK Rainbow Scratch Art Painting for Adults & Teens -Scratch Painting Foil Art for Adults & Teens Scratchboard Set(A5) with 4 Tools & 8 Sheets City Series Creative Scratch Art (Xian)**DESINIK**$7.30**4.3★**▲ 367%**](https://www.amazon.com/dp/B0F381W8WP) [![Animal Scratch Art Book for Adult | A4 Size (29.7x21.2cm) 10-Sheet Scratch and Sketch Rainbow Set Art Therapy DIY Creative Gift Colorful Animal](https://m.media-amazon.com/images/I/51BtP8TxdGL.jpg)**Animal Scratch Art Book for Adult | A4 Size (29.7x21.2cm) 10-Sheet Scratch and Sketch Rainbow Set Art Therapy DIY Creative Gift Colorful Animal**Toulideifaria**$16.39**4.6★**▲ 350%**](https://www.amazon.com/dp/B0GHZ2GGSC) [![Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft](https://m.media-amazon.com/images/I/51IrLxvghiL.jpg)**Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.28**4.6★**▲ 270%**](https://www.amazon.com/dp/B0FYHMMHHQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**34%

*“Fun and colorful”*

**Quality-Overall**11%

*“the quality is solid”*

**Ease Of Use**10%

*“Its easy to use”*

**Color**7%

*“Love the brilliant colors”*

**Design-Overall**7%

*“Beautiful designs”*

**Scratch Resistance**5%

*“Great scratch art kit”*

**Comfort-Overall**4%

*“So relaxing”*

**Value For Money**4%

*“Worth the money”*

**Gifting Purpose**4%

*“I purchased this item as a gift for a loved one”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Scratch Resistance**20%

*“And the scratch isn't smooth on smaller segments”*

**Functionality-Overall**9%

*“Dont work that good”*

**Quality-Overall**9%

*“Terrible Quality, Not Scratch Art”*

**Hard Feel**9%

*“some are hard”*

**Design-Overall**8%

*“disappointed about the underlying design”*

**Ease Of Use**6%

*“hard to do”*

**Sharpness**6%

*“the plastic point is not sharp enough to scratch”*

**Mess Free**5%

*“Insanely messy”*

**Durability**4%

*“it was short lived”*

**Color**2%

*“you have to press super hard to get the color to come through”*

### **Top return reasons **

**Scratch Resistance**23%

**Advertised Vs Actual Product**20%

**Value For Money**10%

**Defective Material/Parts**8%

**Size-Overall**7%

**Design-Overall**6%

**Strength**4%

**Quality-Overall**4%

**Paint Quality**3%

**Mess Free**3%