---
title: "scrapbook paper 12x12 — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scrapbook-paper-12x12"
last_updated: "2026-07-13T22:10:42.185Z"
locale: en
meta:
  description: "scrapbook paper 12x12 shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "scrapbook paper 12x12 shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "scrapbook paper 12x12 — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **scrapbook paper 12x12**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 22Conversion 29Competition 95Returns 92Price range 58Avg price 54Brand share 96Review moat 74Quality gap 24

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****542.54**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.78–$29.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.47**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$344K**

$344K/yr · 1.2M searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**77 **▲rising

**Sellers**

**102**

**Top-5 brand share**

**31%**

**Open market**

**66%**

- MIATTCLD10% - iKammo8% - Neenah5% - Fabllewavi4% - Lily Craft4% - Desecraft3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$14K6%$21K8%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 131 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)](https://m.media-amazon.com/images/I/51CJr0dAaZL.jpg)**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2![Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)](https://m.media-amazon.com/images/I/5140gOuxn1L.jpg)**Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)**MIATTCLD**$13.76**4.8★76 rev](https://www.amazon.com/dp/B0FDGN6YZV) [3![24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects](https://m.media-amazon.com/images/I/51z8oUk1KVL.jpg)**24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects**Lily Craft**$5.69**4.6★313 rev](https://www.amazon.com/dp/B09PR52YJ6) [4![1212 Boho Scrapbook Paper Vintage Flower Pattern Paper Pad 24 Sheets Double-Sided Bobo Floral Scrapbooking CardStock Papers Pad for Holiday Cardmaking DIY Origami Papers.](https://m.media-amazon.com/images/I/61FcDsv5-eL.jpg)**1212 Boho Scrapbook Paper Vintage Flower Pattern Paper Pad 24 Sheets Double-Sided Bobo Floral Scrapbooking CardStock Papers Pad for Holiday Cardmaking DIY Origami Papers.**iKammo**$10.21**4.6★197 rev](https://www.amazon.com/dp/B0DSVLFS79) [5![PRSTINCOL Scrapbook Paper 16 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling](https://m.media-amazon.com/images/I/51ug46KvnyL.jpg)**PRSTINCOL Scrapbook Paper 16 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling**PRSTINCOL**$6.69**4.2★379 rev](https://www.amazon.com/dp/B0DYPDNWSQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling](https://m.media-amazon.com/images/I/616F-jczJ9L.jpg)**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**32 rev3mo ago](https://www.amazon.com/dp/B0GL8LZ99K) [![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [![25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/41mJyTIOxgL.jpg)**25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**wingpaper**$6.90**21 rev3mo ago](https://www.amazon.com/dp/B0GVJVG2MY) [![MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)](https://m.media-amazon.com/images/I/51Kq2ur2jZL.jpg)**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**13 rev3mo ago](https://www.amazon.com/dp/B0GSFYZ8GY) [![1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)](https://m.media-amazon.com/images/I/51UKV6OiMNL.jpg)**1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)**Colabrili**$13.59**21 rev4mo ago](https://www.amazon.com/dp/B0GS5NNV28)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)](https://m.media-amazon.com/images/I/51UKV6OiMNL.jpg)**1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)**Colabrili**$13.59**4.1★**▲ 300%**](https://www.amazon.com/dp/B0GS5NNV28) [![25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use](https://m.media-amazon.com/images/I/410HsCqTiuL.jpg)**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 292%**](https://www.amazon.com/dp/B0GVJWYVPQ) [![25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies](https://m.media-amazon.com/images/I/41mJyTIOxgL.jpg)**25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies**wingpaper**$6.90**4.8★**▲ 292%**](https://www.amazon.com/dp/B0GVJVG2MY) [![Adurself 24 Sheets Hydrangea Floral Pattern Paper - 12 x 12In Double-Sided Scrapbook Craft Designs Vintage Blue Pink Flower Bow Decorative Sheets for Card Making Photo Album Journal DIY Crafts](https://m.media-amazon.com/images/I/51did0hs1XL.jpg)**Adurself 24 Sheets Hydrangea Floral Pattern Paper - 12 x 12In Double-Sided Scrapbook Craft Designs Vintage Blue Pink Flower Bow Decorative Sheets for Card Making Photo Album Journal DIY Crafts**Adurself**$12.17**5.0★**▲ 290%**](https://www.amazon.com/dp/B0GRV2Y8FG) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 288%**](https://www.amazon.com/dp/B0GMRB8ZFW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

30K20KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**14%

*“Beautiful Paper”*

**Quality-Overall**14%

*“Great quality affordable”*

**Color**10%

*“Beautiful Colors”*

**Adhesion/Stickiness**9%

*“Sticks well”*

**Ease Of Use**7%

*“Easy to use”*

**Value For Money**6%

*“Not expensive”*

**Advertised Vs Actual Product**5%

*“Exactly as pictured”*

**Design-Overall**4%

*“Beautiful design”*

**Thickness**3%

*“They have a decent thickness and smooth texture”*

**Print Quality**2%

*“Beautiful print”*

### **What buyers complain about **

**Adhesion/Stickiness**15%

*“bad adhesive”*

**Size-Overall**11%

*“Super small”*

**Thickness**7%

*“Not as thick as I would have liked”*

**Paper Quality**7%

*“Small and paper quality is thin”*

**Quality-Overall**6%

*“Low quality”*

**Durability**6%

*“Break so easily”*

**Value For Money**5%

*“Very disappointed for the price”*

**Advertised Vs Actual Product**4%

*“Very misleading”*

**Color**3%

*“Looks pretty faded”*

**Functionality-Overall**2%

*“Didnt work well”*

### **Top return reasons **

**Size-Overall**34%

**Adhesion/Stickiness**15%

**Paper Quality**8%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Color**6%

**Functionality-Overall**4%

**Paper Brightness**2%

**Defective Material/Parts**2%

**Display Colors**2%