---
title: "scrapbook pages — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/scrapbook-pages"
last_updated: "2026-07-14T02:07:08.839Z"
locale: en
meta:
  description: "soft demand (-9.8% this quarter) — scrapbook pages doesn't clear our bar today."
  "og:description": "soft demand (-9.8% this quarter) — scrapbook pages doesn't clear our bar today."
  "og:title": "scrapbook pages — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **scrapbook pages**

**Skip it**

Soft demand (-9.8% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 20Conversion 79Competition 45Returns 68Price range 65Avg price 78Brand share 36Review moat 60Quality gap 23

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.06**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.33–$31.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,102.57**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$100K**

$100K/yr · 78K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Vmiapxo30% - Dunwell27% - Vienrose13% - zandfelo7% - LJLGSZY6% - tutata4% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$12K16%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dunwell 12x12 Scrapbook Refill Pages 25 Pack Super Heavy Sheet Protectors Page Protectors for 3 Ring Binder Fits 12x12 Scrapbook Albums Compatible with Pioneer Albums Paper Inserts Not Included](https://m.media-amazon.com/images/I/41j0V4uspBL.jpg)**Dunwell 12x12 Scrapbook Refill Pages 25 Pack Super Heavy Sheet Protectors Page Protectors for 3 Ring Binder Fits 12x12 Scrapbook Albums Compatible with Pioneer Albums Paper Inserts Not Included**Dunwell**$13.34**4.7★2,605 rev](https://www.amazon.com/dp/B08MYM1D5X) [2![Vmiapxo 100 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors](https://m.media-amazon.com/images/I/410s-vDvkIL.jpg)**Vmiapxo 100 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$17.03**4.7★355 rev](https://www.amazon.com/dp/B0BYJCSBQ4) [3![Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)](https://m.media-amazon.com/images/I/419kIDdvlOL.jpg)**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**4.5★84 rev](https://www.amazon.com/dp/B0FX9DB9KR) [4![Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves](https://m.media-amazon.com/images/I/41gmtPhflFL.jpg)**Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves**zandfelo**$16.09**4.2★49 rev](https://www.amazon.com/dp/B0F652JWP4) [5![LJLGSZY Scrapbook Refill Pages 12x12Inch 100 Pack Scrapbook Page Protectors Protective Sleeves Fits 3 Ring Scrapbook Binders and 12x12 Photo Albums Heavyweight](https://m.media-amazon.com/images/I/41rVY3ar5bL.jpg)**LJLGSZY Scrapbook Refill Pages 12x12Inch 100 Pack Scrapbook Page Protectors Protective Sleeves Fits 3 Ring Scrapbook Binders and 12x12 Photo Albums Heavyweight**LJLGSZY**$16.83**4.7★147 rev](https://www.amazon.com/dp/B0DJX5RL2L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors](https://m.media-amazon.com/images/I/51lX+OuW53L.jpg)**Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$6.33**355 rev4mo ago](https://www.amazon.com/dp/B0GQSNLJ4S) [![Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)](https://m.media-amazon.com/images/I/419kIDdvlOL.jpg)**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**84 rev7mo ago](https://www.amazon.com/dp/B0FX9DB9KR) [![Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves](https://m.media-amazon.com/images/I/41gmtPhflFL.jpg)**Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves**zandfelo**$16.09**49 rev1y ago](https://www.amazon.com/dp/B0F652JWP4) [![Vmiapxo 100 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies for 3 Ring D-Ring Binder](https://m.media-amazon.com/images/I/41OO-dufA3L.jpg)**Vmiapxo 100 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies for 3 Ring D-Ring Binder**Vmiapxo**$15.80**50 rev1y ago](https://www.amazon.com/dp/B0F3CWCX1K) [![Vmiapxo 30 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies](https://m.media-amazon.com/images/I/41OO-dufA3L.jpg)**Vmiapxo 30 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies**Vmiapxo**$7.83**50 rev1y ago](https://www.amazon.com/dp/B0F1T7M486)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors](https://m.media-amazon.com/images/I/51lX+OuW53L.jpg)**Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$6.33**4.7★**▲ 279%**](https://www.amazon.com/dp/B0GQSNLJ4S) [![Samsill Scrapbook Refill Pages 12 x 12 Inches 30 Pack Super Heavyweight Clear Fits Post Bound and 3 Ring Albums Archival Safe Top Loading Paper Inserts Not Included](https://m.media-amazon.com/images/I/11W8DymrfsL.jpg)**Samsill Scrapbook Refill Pages 12 x 12 Inches 30 Pack Super Heavyweight Clear Fits Post Bound and 3 Ring Albums Archival Safe Top Loading Paper Inserts Not Included**Samsill**$14.03**4.6★**▲ 267%**](https://www.amazon.com/dp/B09HF5GM74) [![Dunwell Photo Album Refill Pages 12x12 100 Pack Heavyweight Sheet Protectors Fits 3-Ring & D-Ring Scrapbook Binders Not for Post-Bound Albums Scrapbook Paper Storage Paper Inserts Not Included](https://m.media-amazon.com/images/I/41qfGtSug9L.jpg)**Dunwell Photo Album Refill Pages 12x12 100 Pack Heavyweight Sheet Protectors Fits 3-Ring & D-Ring Scrapbook Binders Not for Post-Bound Albums Scrapbook Paper Storage Paper Inserts Not Included**Dunwell**$27.25**4.7★**▲ 146%**](https://www.amazon.com/dp/B08MYMTLRX) [![Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)](https://m.media-amazon.com/images/I/419kIDdvlOL.jpg)**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**4.5★**▲ 135%**](https://www.amazon.com/dp/B0FX9DB9KR) [![Vmiapxo 40 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors](https://m.media-amazon.com/images/I/41HD16giN4L.jpg)**Vmiapxo 40 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$10.00**4.7★**▲ 60%**](https://www.amazon.com/dp/B0D12L5BND)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“Exceptional quality”*

**Value For Money**13%

*“Decent price”*

**Advertised Vs Actual Product**13%

*“The product is as advertised”*

**Size-Overall**12%

*“They fit my album well”*

**Durability**4%

*“Seem durable”*

**Thickness**3%

*“The protectors are sturdy and good thickness, providing exactly what I need”*

**Weight Light**3%

*“Very light and perfect for my scrapbook”*

**Efficiency**3%

*“works fine”*

**Paper Compatibility**2%

*“they even fit the 12 by 12 paper better than the Pioneer brand ones”*

**Strength**1%

*“seem sturdy enough to hold up over time”*

### **What buyers complain about **

**Advertised Vs Actual Product**25%

*“Very poor description”*

**Size-Overall**21%

*“Big”*

**Thickness**8%

*“not as thick”*

**Paper Compatibility**8%

*“This last box of 12x12 wasn't cut wide enough for the paper to slide into”*

**Quality-Overall**8%

*“Poor quality”*

**Weight Light**4%

*“Not heavyweight”*

**Value For Money**4%

*“a rip off for the price”*

**Refills-Overall**4%

*“These are not Refill Pages”*

**Print Quality**3%

*“Pages are not clear”*

**Instructions/User Manual/Troubleshooting**3%

*“It was probably my mistake that I didnt read the directions”*

### **Top return reasons **

**Size-Overall**66%

**Advertised Vs Actual Product**10%

**Thin**5%

**Value For Money**5%

**Compatibility-Overall**2%

**Quality-Overall**2%

**Material Quality**2%

**Functionality-Overall**1%

**Thickness**1%

**Strength**1%