---
title: "rub on transfers — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rub-on-transfers"
last_updated: "2026-07-13T20:22:51.608Z"
locale: en
meta:
  description: "rub on transfers shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:description": "rub on transfers shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:title": "rub on transfers — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rub on transfers**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 26Growth 16Conversion 10Competition 94Returns 84Price range 46Avg price 38Brand share 92Review moat 85Quality gap 62

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****296.98**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.03–$24.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.62**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$105K**

$105K/yr · 1.2M searches

**Growth**

**Bad****-17.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**33 **▼falling

**Sellers**

**54**

**Top-5 brand share**

**43%**

**Open market**

**52%**

- EoBeCy11% - BEUNITONE10% - BBTO8% - OLYCRAFT8% - GLOBLELAND6% - Wxiben5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 117 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BBTO 12 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood DIY Paper Home Decor 5.5 x 5.7 Inch(Fresh Flowers)](https://m.media-amazon.com/images/I/61-S9Mj4kLL.jpg)**BBTO 12 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood DIY Paper Home Decor 5.5 x 5.7 Inch(Fresh Flowers)**BBTO**$10.02**4.3★1,674 rev](https://www.amazon.com/dp/B0C65NB3PM) [2![Vintage Rub on Transfers for Crafts: 16 Sheets Vintage Flower Rub on Transfers for Furniture Garden Birds Transfer Sticker Decals DIY Craft for Wood Glass Home Decor (6 * 6 inches)](https://m.media-amazon.com/images/I/61-64L19HzL.jpg)**Vintage Rub on Transfers for Crafts: 16 Sheets Vintage Flower Rub on Transfers for Furniture Garden Birds Transfer Sticker Decals DIY Craft for Wood Glass Home Decor (6 * 6 inches)**EoBeCy**$8.87**4.5★337 rev](https://www.amazon.com/dp/B0DNS46V4T) [3![12 Sheets Rub on Transfers for Furniture Crafts Vintage Rub On Transfer Stickers Flower Plant Mushroom Butterfly Berry Stickers for Wood Fabric Furniture Decals for Home Office Scrapbooking Journals](https://m.media-amazon.com/images/I/61EAcp3+sXL.jpg)**12 Sheets Rub on Transfers for Furniture Crafts Vintage Rub On Transfer Stickers Flower Plant Mushroom Butterfly Berry Stickers for Wood Fabric Furniture Decals for Home Office Scrapbooking Journals**FGISAR**$8.35**4.4★447 rev](https://www.amazon.com/dp/B0C6J6KJCC) [4![BEUNITONE 3 Sheet Vintage Birds Flowers Rub on Transfers Magnolia Flower Rub on Transfers for Crafts Furniture Classic Birds Flowering Branch for Home Office Garden Door Wood DIY Craft 11.8* 5.9](https://m.media-amazon.com/images/I/518aUrkmMiL.jpg)**BEUNITONE 3 Sheet Vintage Birds Flowers Rub on Transfers Magnolia Flower Rub on Transfers for Crafts Furniture Classic Birds Flowering Branch for Home Office Garden Door Wood DIY Craft 11.8* 5.9**BEUNITONE**$9.05**4.4★544 rev](https://www.amazon.com/dp/B0D544C6L1) [5![beinkmake 3 Sheets Vintage Flower and Bird Rub on Transfers for Crafts and Furniture 126inch Floral Peony Rose Furniture Transfer Stickers for Wood Furniture Cabinet Dressers Home Decor](https://m.media-amazon.com/images/I/5105OFgJSLL.jpg)**beinkmake 3 Sheets Vintage Flower and Bird Rub on Transfers for Crafts and Furniture 126inch Floral Peony Rose Furniture Transfer Stickers for Wood Furniture Cabinet Dressers Home Decor**beinkmake**$9.90**4.1★132 rev](https://www.amazon.com/dp/B0DLWLTC8D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![STWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.](https://m.media-amazon.com/images/I/61eRaPKN8dL.jpg)**STWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.**STWOICL**$9.85**24 rev2mo ago](https://www.amazon.com/dp/B0GX2F5TSJ) [![STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)](https://m.media-amazon.com/images/I/61VkavKWJYL.jpg)**STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)**STWOICL**$9.96**45 rev5mo ago](https://www.amazon.com/dp/B0GKGH9GL5) [![STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Sunflower)](https://m.media-amazon.com/images/I/61GwelMU2KL.jpg)**STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Sunflower)**STWOICL**$10.06**45 rev5mo ago](https://www.amazon.com/dp/B0GKGG4TR3) [![STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Highland Cow)](https://m.media-amazon.com/images/I/611FmTBAVOL.jpg)**STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Highland Cow)**STWOICL**$10.08**45 rev5mo ago](https://www.amazon.com/dp/B0GKG8ZX84) [![Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope](https://m.media-amazon.com/images/I/61j0+6NUnDL.jpg)**Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope**Harloon**$17.18**89 rev5mo ago](https://www.amazon.com/dp/B0GL21PHZQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![STWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.](https://m.media-amazon.com/images/I/61eRaPKN8dL.jpg)**STWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.**STWOICL**$9.85**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GX2F5TSJ) [![Whaline 12 Sheets Patriotic Rub on Transfer for Crafts Rub on Transfer Stickers Red Blue Star Heart Fireworks Furniture Decals for 250th Anniversary 4th of July Independence Day 5.5 x 5.5 Inch](https://m.media-amazon.com/images/I/61xWiZ6wUIL.jpg)**Whaline 12 Sheets Patriotic Rub on Transfer for Crafts Rub on Transfer Stickers Red Blue Star Heart Fireworks Furniture Decals for 250th Anniversary 4th of July Independence Day 5.5 x 5.5 Inch**Whaline**$10.51**5.0★**▲ 282%**](https://www.amazon.com/dp/B0G8HY1DC6) [![Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope](https://m.media-amazon.com/images/I/61j0+6NUnDL.jpg)**Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope**Harloon**$17.18**4.5★**▲ 280%**](https://www.amazon.com/dp/B0GL21PHZQ) [![STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)](https://m.media-amazon.com/images/I/61VkavKWJYL.jpg)**STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)**STWOICL**$9.96**4.7★**▲ 269%**](https://www.amazon.com/dp/B0GKGH9GL5) [![Dorsbaby 4 Sheets Rub on Transfers for Crafts Bees Furniture Transfers for Wood Glass Plastic & Ceramics Decorative Decals](https://m.media-amazon.com/images/I/61F0jBf1vBL.jpg)**Dorsbaby 4 Sheets Rub on Transfers for Crafts Bees Furniture Transfers for Wood Glass Plastic & Ceramics Decorative Decals**DORSBABY**$8.91**3.7★**▲ 262%**](https://www.amazon.com/dp/B0GHVZVGLQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

30K20KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Excellent Quality”*

**Ease Of Use**18%

*“Easy to Use”*

**Color**14%

*“Colors are beautiful”*

**Design-Overall**8%

*“the design is beautiful”*

**Advertised Vs Actual Product**6%

*“Work as advertised”*

**Adhesion/Stickiness**6%

*“sticks well”*

**Value For Money**5%

*“Worth the money”*

**Fun/Entertainment Experience**3%

*“Overall, they're a fun, easy way to add a festive touch for Independence Day”*

**Brightness/Shine/Glow**2%

*“Pretty and bright”*

**Size-Overall**2%

*“Nice size”*

### **What buyers complain about **

**Adhesion/Stickiness**19%

*“Does not stick”*

**Ease Of Use**16%

*“Too hard to remove”*

**Quality-Overall**10%

*“Low quality”*

**Size-Overall**9%

*“the bees are too big”*

**Advertised Vs Actual Product**5%

*“Misleading information”*

**Paint Quality**4%

*“peels paint off surface”*

**Thickness**3%

*“Very thick decal”*

**Strength**3%

*“The Transfers were brittle”*

**Value For Money**2%

*“Money wasted on an item not worth it and misleading information”*

**Functionality-Overall**2%

*“I cannot get the transfers off of the backing”*

### **Top return reasons **

**Size-Overall**37%

**Advertised Vs Actual Product**16%

**Adhesion/Stickiness**15%

**Color**7%

**Functionality-Overall**4%

**Defective Material/Parts**2%

**Print Quality**2%

**Material Quality**2%

**Quality-Overall**2%

**Display Colors**2%