---
title: "royal blue paint — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/royal-blue-paint"
last_updated: "2026-07-14T03:47:32.833Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — royal blue paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — royal blue paint doesn't clear our bar today."
  "og:title": "royal blue paint — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **royal blue paint**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 51Conversion 96Competition 24Returns 89Price range 0Avg price 10Brand share 0Review moat 16Quality gap 20

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+22.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$156K**

$156K/yr · 333K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****20,448**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$3.53**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$0.59–$8.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Apple Barrel88% - FolkArt5% - Artecho3% - Cra-Z-Art3% - GOTIDEAL1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$62K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Barrel Acrylic Paint Blue Kazoo](https://m.media-amazon.com/images/I/31spPq1eXYL.jpg)**Apple Barrel Acrylic Paint Blue Kazoo**Apple Barrel**$0.61**4.7★45,301 rev](https://www.amazon.com/dp/B07S7FXBNT) [2![Apple Barrel Matte Acrylic Paint 8 fl oz Bright Blue (Pack of 1)](https://m.media-amazon.com/images/I/41KH2oFTO0L.jpg)**Apple Barrel Matte Acrylic Paint 8 fl oz Bright Blue (Pack of 1)**Apple Barrel**$3.03**4.8★752 rev](https://www.amazon.com/dp/B01HWUHOQI) [3![Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20364 Light Blue](https://m.media-amazon.com/images/I/41Rcpiry0lL.jpg)**Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20364 Light Blue**Apple Barrel**$1.25**4.7★12,529 rev](https://www.amazon.com/dp/B00889ZH6C) [4![Apple Barrel Multi Surface Acrylic Paint 2 oz Summer Sky 2 Fl Oz](https://m.media-amazon.com/images/I/31k++Dc-rOL.jpg)**Apple Barrel Multi Surface Acrylic Paint 2 oz Summer Sky 2 Fl Oz**Apple Barrel**$1.06**4.7★14,769 rev](https://www.amazon.com/dp/B07BG43PJ1) [5![Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21142 Cobalt Blue](https://m.media-amazon.com/images/I/41n9jK-O3XL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21142 Cobalt Blue**Apple Barrel**$4.90**4.7★24,404 rev](https://www.amazon.com/dp/B0018NBURK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RoseArt Acrylic Paint Ultramarine Blue 32oz Bottle Acrylic Paint for School Projects Arts & Crafts Drawing & Painting](https://m.media-amazon.com/images/I/415UYFeYJfL.jpg)**RoseArt Acrylic Paint Ultramarine Blue 32oz Bottle Acrylic Paint for School Projects Arts & Crafts Drawing & Painting**Cra-Z-Art**$8.54**319 rev2y ago](https://www.amazon.com/dp/B08Z4G1D8Y) [![Apple Barrel Acrylic Paint Bright Blue (Pack of 3) 2 oz 20225EA- (Pack of 3)](https://m.media-amazon.com/images/I/51mJzi28EWL.jpg)**Apple Barrel Acrylic Paint Bright Blue (Pack of 3) 2 oz 20225EA- (Pack of 3)**Apple Barrel**$1.74**45,301 rev4y ago](https://www.amazon.com/dp/B0B3S54TYS) [![GOTIDEAL Metallic Acrylic Paint Pearl Sapphire Blue Tubes(120ml 4.1 oz) Royal Blue Acrylic Paint Non Toxic Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Ceramic Craft Supplies](https://m.media-amazon.com/images/I/31TfCY2RsfL.jpg)**GOTIDEAL Metallic Acrylic Paint Pearl Sapphire Blue Tubes(120ml 4.1 oz) Royal Blue Acrylic Paint Non Toxic Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Ceramic Craft Supplies**GOTIDEAL**$7.86**8,795 rev5y ago](https://www.amazon.com/dp/B08YR4N2H4) [![Artecho Blue Acrylic Paint Phthalo Blue Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies](https://m.media-amazon.com/images/I/31hbY67lzNL.jpg)**Artecho Blue Acrylic Paint Phthalo Blue Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies**Artecho**$7.74**9,392 rev5y ago](https://www.amazon.com/dp/B08JTNBPQ8) [![Artecho Blue Acrylic Paint Cerulean Blue Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies](https://m.media-amazon.com/images/I/41sFIw7TmSL.jpg)**Artecho Blue Acrylic Paint Cerulean Blue Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies**Artecho**$7.83**9,392 rev5y ago](https://www.amazon.com/dp/B08JV4JT4M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20596 Cobalt Blue](https://m.media-amazon.com/images/I/41LnHC8HLVL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20596 Cobalt Blue**Apple Barrel**$0.59**4.7★**▲ 157%**](https://www.amazon.com/dp/B00889ZAH8) [![Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20353 Real Navy](https://m.media-amazon.com/images/I/41aVRXVv9vL.jpg)**Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20353 Real Navy**Apple Barrel**$1.16**4.7★**▲ 151%**](https://www.amazon.com/dp/B005WWFUD8) [![Apple Barrel Multi Surface Acrylic Paint 2 oz Summer Sky 2 Fl Oz](https://m.media-amazon.com/images/I/31k++Dc-rOL.jpg)**Apple Barrel Multi Surface Acrylic Paint 2 oz Summer Sky 2 Fl Oz**Apple Barrel**$1.06**4.7★**▲ 131%**](https://www.amazon.com/dp/B07BG43PJ1) [![Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21142 Cobalt Blue](https://m.media-amazon.com/images/I/41n9jK-O3XL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21142 Cobalt Blue**Apple Barrel**$4.90**4.7★**— 9%**](https://www.amazon.com/dp/B0018NBURK) [![Apple Barrel Acrylic Paint Bright Blue (Pack of 3) 2 oz 20225EA- (Pack of 3)](https://m.media-amazon.com/images/I/51mJzi28EWL.jpg)**Apple Barrel Acrylic Paint Bright Blue (Pack of 3) 2 oz 20225EA- (Pack of 3)**Apple Barrel**$1.74**4.7★**— 8%**](https://www.amazon.com/dp/B0B3S54TYS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +22.0% search growth over the last 90 days.

9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**42%

*“true to color”*

**Quality-Overall**16%

*“Great quality blends well looks better in person”*

**Paint Quality**14%

*“it is a good paint for projects and hobbies”*

**Value For Money**8%

*“Great Value Large bottle”*

**Advertised Vs Actual Product**7%

*“it works as you would expect”*

**Thickness**4%

*“Nice & Thick”*

**Ease Of Use**3%

*“was easy to apply”*

**Texture/Consistency-Overall**1%

*“The texture is great for plastic and canvases alike”*

**Certifications**1%

*“These paints are great color and consistency and I like that they are AP certified”*

**Material Quality**1%

*“Its pretty great quality for being a cheaper acrylic brand”*

### **What buyers complain about **

**Paint Quality**19%

*“there were big dried paint clumps all throughout”*

**Color**17%

*“the color looks lighter”*

**Moist/Dry**10%

*“was dried to the bottle”*

**Leak-Proof**10%

*“out of them all the cobalt blue bottle leaked”*

**Gifting Purpose**7%

*“Mystery gift”*

**Adhesion/Stickiness**4%

*“now they all are sticky”*

**Jamming/Clogging**4%

*“It can clump a little sometimes”*

**Ease Of Cleaning**4%

*“Took over a hour to clean up the mess”*

**Quality-Overall**4%

*“Inconsistent Quality”*

**Value For Money**2%

*“some are ridiculously expensive for no apparent reason”*

### **Top return reasons **

**Paint Quality**38%

**Color**37%

**Value For Money**11%

**Display Colors**3%

**Advertised Vs Actual Product**2%

**Size-Overall**2%

**Leak-Proof**2%

**Weight Light**2%

**Functionality-Overall**1%

**Product Condition**1%