---
title: "rock paint — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rock-paint"
last_updated: "2026-07-14T01:39:38.847Z"
locale: en
meta:
  description: "rock paint clears our launch bar: a $13.3M/yr market growing +8.9% this quarter with returns at 1.2%."
  "og:description": "rock paint clears our launch bar: a $13.3M/yr market growing +8.9% this quarter with returns at 1.2%."
  "og:title": "rock paint — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rock paint**

**Launch it**

A $13.3M/yr market growing +8.9% this quarter with returns at 1.2% — clears our launch bar.

Market size 100Growth 36Conversion 63Competition 72Returns 90Price range 79Avg price 91Brand share 59Review moat 24Quality gap 23

**Market size**

**Incredible****$13.3M**

$13.3M/yr · 11.3M searches

**Avg price**

**Great****$21.44**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.73–$51.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,628.87**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**69%**

**Open market**

**27%**

- ARTISTRO41% - Pagather9% - posca7% - Artecho7% - TBC The Best Crafts4% - Grabie4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$533K8%$1.1M12%$1.6M16%$2.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**4.5★7,479 rev](https://www.amazon.com/dp/B0G7NKPKCZ) [2![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★12,126 rev](https://www.amazon.com/dp/B0G7P9MMCP) [3![Artecho Acrylic Paint Markers 72 Colors with Bag Acrylic Paint Pens with Brush Tip and Fine Tip for Stone Rock Painting Paper Pumpkin Wood Egg Canvas Ceramic Fabric leather Glass](https://m.media-amazon.com/images/I/51z+m3NkhML.jpg)**Artecho Acrylic Paint Markers 72 Colors with Bag Acrylic Paint Pens with Brush Tip and Fine Tip for Stone Rock Painting Paper Pumpkin Wood Egg Canvas Ceramic Fabric leather Glass**Artecho**$24.86**4.6★1,266 rev](https://www.amazon.com/dp/B0F6D1PQFN) [4![ARTISTRO 24 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61NdUbz-W6L.jpg)**ARTISTRO 24 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$8.76**4.5★7,479 rev](https://www.amazon.com/dp/B0CXJ1TNV1) [5![Pagather 72 Colors Acrylic Paint Markers Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts Art Supplies Kit](https://m.media-amazon.com/images/I/511r9cBy9UL.jpg)**Pagather 72 Colors Acrylic Paint Markers Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts Art Supplies Kit**Pagather**$26.64**4.6★4,791 rev](https://www.amazon.com/dp/B0DFY9JBDR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**7,479 rev6mo ago](https://www.amazon.com/dp/B0G7NKPKCZ) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP) [![WINSONS 120 Colors Acrylic Paint Markers Permanent Dual-Tip Acrylic Markers Set Soft Brush Tip Paint Pens for Rock Painting Canvas Glass Wood Ceramic DIY Craft Art Supplies Set of 60](https://m.media-amazon.com/images/I/616El7cyGiL.jpg)**WINSONS 120 Colors Acrylic Paint Markers Permanent Dual-Tip Acrylic Markers Set Soft Brush Tip Paint Pens for Rock Painting Canvas Glass Wood Ceramic DIY Craft Art Supplies Set of 60**WINSONS**$31.95**192 rev7mo ago](https://www.amazon.com/dp/B0FV8F9W48) [![ARTISTRO Acrylic Paint Pens With Storage Bag for Calligraphy - Markers With Brush and Fine Precision Tips - Multisurface Painting for Fabric Rock Glass and More (72 Markers Dual Tip Brush + Fine)](https://m.media-amazon.com/images/I/51m916rSIkL.jpg)**ARTISTRO Acrylic Paint Pens With Storage Bag for Calligraphy - Markers With Brush and Fine Precision Tips - Multisurface Painting for Fabric Rock Glass and More (72 Markers Dual Tip Brush + Fine)**ARTISTRO**$27.60**22,800 rev7mo ago](https://www.amazon.com/dp/B0FMKNPNFB) [![ARTISTRO 100 Acrylic Glass Paint Markers - Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric DIY Craft Canvas - Art and Craft Supplies for Adults Teens Kids (Brush + Fine Tips)](https://m.media-amazon.com/images/I/51MX7aNshxL.jpg)**ARTISTRO 100 Acrylic Glass Paint Markers - Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric DIY Craft Canvas - Art and Craft Supplies for Adults Teens Kids (Brush + Fine Tips)**ARTISTRO**$27.64**619 rev7mo ago](https://www.amazon.com/dp/B0FMKQKK1D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ARTISTRO 100 Acrylic Glass Paint Markers - Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric DIY Craft Canvas - Art and Craft Supplies for Adults Teens Kids (Brush + Fine Tips)](https://m.media-amazon.com/images/I/51MX7aNshxL.jpg)**ARTISTRO 100 Acrylic Glass Paint Markers - Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric DIY Craft Canvas - Art and Craft Supplies for Adults Teens Kids (Brush + Fine Tips)**ARTISTRO**$27.64**4.3★**▲ 298%**](https://www.amazon.com/dp/B0FMKQKK1D) [![ARTISTRO Acrylic Paint Pens With Storage Bag for Calligraphy - Markers With Brush and Fine Precision Tips - Multisurface Painting for Fabric Rock Glass and More (72 Markers Dual Tip Brush + Fine)](https://m.media-amazon.com/images/I/51m916rSIkL.jpg)**ARTISTRO Acrylic Paint Pens With Storage Bag for Calligraphy - Markers With Brush and Fine Precision Tips - Multisurface Painting for Fabric Rock Glass and More (72 Markers Dual Tip Brush + Fine)**ARTISTRO**$27.60**4.6★**▲ 296%**](https://www.amazon.com/dp/B0FMKNPNFB) [![DEYONI 24 Colors Acrylic Paint Markers Dual Tip Acrylic Paint Pens Markers for Rock Fabric Wood Glass Craft Decoration Adult DIY Crafts Art Supplies](https://m.media-amazon.com/images/I/51+uDN5JSEL.jpg)**DEYONI 24 Colors Acrylic Paint Markers Dual Tip Acrylic Paint Pens Markers for Rock Fabric Wood Glass Craft Decoration Adult DIY Crafts Art Supplies**DEYONI**$8.10**4.6★**▲ 211%**](https://www.amazon.com/dp/B0G2C4ZVNW) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★**▲ 194%**](https://www.amazon.com/dp/B0G7P9MMCP) [![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**4.5★**▲ 192%**](https://www.amazon.com/dp/B0G7NKPKCZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Amazing colors”*

**Quality-Overall**14%

*“Somewhat solid quality”*

**Value For Money**9%

*“Amazing value”*

**Ease Of Use**6%

*“Easy to handle”*

**Pen/Pencil Quality**5%

*“Great Set of Markers”*

**Paint Quality**4%

*“Great quality paint”*

**Advertised Vs Actual Product**3%

*“better than expected”*

**Drawing Experience**2%

*“She loves to draw and loves markers”*

**Fun/Entertainment Experience**2%

*“Fun to use”*

**Nib/Tip Quality**2%

*“The dual-tip design is nice”*

### **What buyers complain about **

**Color**19%

*“Inconsistent colors”*

**Quality-Overall**6%

*“Bad quality”*

**Advertised Vs Actual Product**6%

*“Looks NOTHING like the picture”*

**Moist/Dry**5%

*“two dried up”*

**Dry/Empty Ink**4%

*“Dried Out”*

**Paint Quality**4%

*“then the paint kinda wore out”*

**Display Colors**4%

*“horrible colors”*

**Drying Time**3%

*“definitely not quick dry as described”*

**Durability**3%

*“Breaks easily”*

**Nib/Tip Quality**2%

*“Not fine tip”*

### **Top return reasons **

**Color**15%

**Advertised Vs Actual Product**14%

**Paint Quality**10%

**Value For Money**9%

**Dry/Empty Ink**7%

**Functionality-Overall**6%

**Ink Refill**5%

**Size-Overall**5%

**Display Colors**5%

**Quality-Overall**4%