--- title: "rhinestone letters — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rhinestone-letters" last_updated: "2026-07-10T03:35:23.688Z" locale: en meta: description: "a concentrated shelf (top 5 take 93% of clicks) — rhinestone letters doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 93% of clicks) — rhinestone letters doesn't clear our bar today." "og:title": "rhinestone letters — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" --- Back to Flapen home # **rhinestone letters** **Skip it****33/100 ** a concentrated shelf (top 5 take 93% of clicks) — rhinestone letters doesn't clear our bar today. **Market/yr** **$57K** **Growth (1y)** **+218.9%** **Products** **7** **Brands** **6** was 43 a year ago **Sellers** **7** **Price range** **$7.93–$15.78** **Returns** **5.2%** **Rating** **4.6★** **Skip it** Scored 33/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **79** ×0.30 Competition **0** ×0.20 Quality gap **29** ×0.10 Returns **58** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +218.9% year over year. 7K3KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep, Oct · busiest ÷ quietest = 1.7× ## **Competition** - AUEAR60% - Lucomb16% - Zonon11% - Locacrystal6% - Clabby4% - Mozeat Lens3% The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 7 sellers compete here. **Brands** **6 **▼falling was 43 a year ago **Sellers** **7** **Top 5 brand share** **97%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making](https://m.media-amazon.com/images/I/51f1EgkhQdL.jpg) [**AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making**](https://www.amazon.com/dp/B07V6JFCT7) AUEAR$9.504.6★1,75560%▲rising 2 ![Zonon 136 Pieces Rhinestone Iron-on Letter Large Glitter Bling Alphabet Sticker Crystal Gemstone Border Self-Adhesive 34 Letters Sticker for Art Craft Clothing Fabric(Silver)](https://m.media-amazon.com/images/I/51W8kP79xSL.jpg) [**Zonon 136 Pieces Rhinestone Iron-on Letter Large Glitter Bling Alphabet Sticker Crystal Gemstone Border Self-Adhesive 34 Letters Sticker for Art Craft Clothing Fabric(Silver)**](https://www.amazon.com/dp/B08V8GP86D) Zonon$7.934.4★1,93711%▼falling 3 ![170 Pieces Rhinestone Letters Stickers 5 Sheets Glitter Self Adhesive Diamond Alphabet Sticker 1.57 Silver Bling Crystal Letter Sticker Gemstone Border Stickers for DIY Craft Decor Clothes Bags Hats](https://m.media-amazon.com/images/I/51T3wrwIgDL.jpg) [**170 Pieces Rhinestone Letters Stickers 5 Sheets Glitter Self Adhesive Diamond Alphabet Sticker 1.57 Silver Bling Crystal Letter Sticker Gemstone Border Stickers for DIY Craft Decor Clothes Bags Hats**](https://www.amazon.com/dp/B0CH2JG7Y6) Lucomb$9.694.7★39211%▼falling 4 ![Locacrystal 34Pcs Rhinestone Letter Stickers Bling Glitter Alphabet A-Z Letters Self-Adhesive Crystal Rhinestones Word Sticker Iron on Letters for Clothing Art Crafts DIY Decors(Sliver+White 2.24)](https://m.media-amazon.com/images/I/512L5nAP+ZL.jpg) [**Locacrystal 34Pcs Rhinestone Letter Stickers Bling Glitter Alphabet A-Z Letters Self-Adhesive Crystal Rhinestones Word Sticker Iron on Letters for Clothing Art Crafts DIY Decors(Sliver+White 2.24)**](https://www.amazon.com/dp/B0B1PV6RGP) Locacrystal$15.784.6★5796%▼falling 5 ![6 Sheet Rhinestone Letters Stickers 1.57 and 1A to Z Glitter Alphabet Letter Stickers 204 Pcs Self Adhesive Crystal Diamond Gemstone Border Sticker Letters for Graduation DIY Craft Clothing Fabric](https://m.media-amazon.com/images/I/51lhT-TW+3L.jpg) [**6 Sheet Rhinestone Letters Stickers 1.57 and 1A to Z Glitter Alphabet Letter Stickers 204 Pcs Self Adhesive Crystal Diamond Gemstone Border Sticker Letters for Graduation DIY Craft Clothing Fabric**](https://www.amazon.com/dp/B0FHH117HX) Lucomb$9.724.7★646%▼falling 6 ![Clabby 6 Sheets Glitter Rhinestone Letter Stickers Bling Crystal Alphabet Letter Gemstone Border Sticker 26 Letters and 10 Numbers Adhesive Gem Stickers for School DIY Art Craft(White)](https://m.media-amazon.com/images/I/5120vGGVS3L.jpg) [**Clabby 6 Sheets Glitter Rhinestone Letter Stickers Bling Crystal Alphabet Letter Gemstone Border Sticker 26 Letters and 10 Numbers Adhesive Gem Stickers for School DIY Art Craft(White)**](https://www.amazon.com/dp/B09B368SBB) Clabby$10.664.6★2364%▼falling 7 ![495 Pieces Glitter Alphabet Stickers 9 Sheets 0.6 A-Z Rhinestone Letter Stickers Self-Adhesive Crystal Stick on Letters Shiny ABC Word Sticker by Letter for Scrapbooking Card Making DIY Art Craft](https://m.media-amazon.com/images/I/51+6nNpNpVL.jpg) [**495 Pieces Glitter Alphabet Stickers 9 Sheets 0.6 A-Z Rhinestone Letter Stickers Self-Adhesive Crystal Stick on Letters Shiny ABC Word Sticker by Letter for Scrapbooking Card Making DIY Art Craft**](https://www.amazon.com/dp/B0CWLFYCNS) Mozeat Lens$8.014.7★1173%▼falling ## **Product shelf** All 7 tracked products in this niche. Top sellersNewestTrending [![AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making](https://m.media-amazon.com/images/I/51f1EgkhQdL.jpg)**AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making** AUEAR**$9.50**4.6★1,755 reviews](https://www.amazon.com/dp/B07V6JFCT7) [![Zonon 136 Pieces Rhinestone Iron-on Letter Large Glitter Bling Alphabet Sticker Crystal Gemstone Border Self-Adhesive 34 Letters Sticker for Art Craft Clothing Fabric(Silver)](https://m.media-amazon.com/images/I/51W8kP79xSL.jpg)**Zonon 136 Pieces Rhinestone Iron-on Letter Large Glitter Bling Alphabet Sticker Crystal Gemstone Border Self-Adhesive 34 Letters Sticker for Art Craft Clothing Fabric(Silver)** Zonon**$7.93**4.4★1,937 reviews](https://www.amazon.com/dp/B08V8GP86D) [![170 Pieces Rhinestone Letters Stickers 5 Sheets Glitter Self Adhesive Diamond Alphabet Sticker 1.57 Silver Bling Crystal Letter Sticker Gemstone Border Stickers for DIY Craft Decor Clothes Bags Hats](https://m.media-amazon.com/images/I/51T3wrwIgDL.jpg)**170 Pieces Rhinestone Letters Stickers 5 Sheets Glitter Self Adhesive Diamond Alphabet Sticker 1.57 Silver Bling Crystal Letter Sticker Gemstone Border Stickers for DIY Craft Decor Clothes Bags Hats** Lucomb**$9.69**4.7★392 reviews](https://www.amazon.com/dp/B0CH2JG7Y6) [![Locacrystal 34Pcs Rhinestone Letter Stickers Bling Glitter Alphabet A-Z Letters Self-Adhesive Crystal Rhinestones Word Sticker Iron on Letters for Clothing Art Crafts DIY Decors(Sliver+White 2.24)](https://m.media-amazon.com/images/I/512L5nAP+ZL.jpg)**Locacrystal 34Pcs Rhinestone Letter Stickers Bling Glitter Alphabet A-Z Letters Self-Adhesive Crystal Rhinestones Word Sticker Iron on Letters for Clothing Art Crafts DIY Decors(Sliver+White 2.24)** Locacrystal**$15.78**4.6★579 reviews](https://www.amazon.com/dp/B0B1PV6RGP) [![6 Sheet Rhinestone Letters Stickers 1.57 and 1A to Z Glitter Alphabet Letter Stickers 204 Pcs Self Adhesive Crystal Diamond Gemstone Border Sticker Letters for Graduation DIY Craft Clothing Fabric](https://m.media-amazon.com/images/I/51lhT-TW+3L.jpg)**6 Sheet Rhinestone Letters Stickers 1.57 and 1A to Z Glitter Alphabet Letter Stickers 204 Pcs Self Adhesive Crystal Diamond Gemstone Border Sticker Letters for Graduation DIY Craft Clothing Fabric** Lucomb**$9.72**4.7★64 reviews](https://www.amazon.com/dp/B0FHH117HX) [![Clabby 6 Sheets Glitter Rhinestone Letter Stickers Bling Crystal Alphabet Letter Gemstone Border Sticker 26 Letters and 10 Numbers Adhesive Gem Stickers for School DIY Art Craft(White)](https://m.media-amazon.com/images/I/5120vGGVS3L.jpg)**Clabby 6 Sheets Glitter Rhinestone Letter Stickers Bling Crystal Alphabet Letter Gemstone Border Sticker 26 Letters and 10 Numbers Adhesive Gem Stickers for School DIY Art Craft(White)** Clabby**$10.66**4.6★236 reviews](https://www.amazon.com/dp/B09B368SBB) [![495 Pieces Glitter Alphabet Stickers 9 Sheets 0.6 A-Z Rhinestone Letter Stickers Self-Adhesive Crystal Stick on Letters Shiny ABC Word Sticker by Letter for Scrapbooking Card Making DIY Art Craft](https://m.media-amazon.com/images/I/51+6nNpNpVL.jpg)**495 Pieces Glitter Alphabet Stickers 9 Sheets 0.6 A-Z Rhinestone Letter Stickers Self-Adhesive Crystal Stick on Letters Shiny ABC Word Sticker by Letter for Scrapbooking Card Making DIY Art Craft** Mozeat Lens**$8.01**4.7★117 reviews](https://www.amazon.com/dp/B0CWLFYCNS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Adhesion/Stickiness**20% *“The adhesive is so strong”* **Quality-Overall**17% *“Great quality”* **Advertised Vs Actual Product**15% *“Exactly how they are advertised”* **Value For Money**10% *“The value for how many you get is amazing too”* **Size-Overall**8% *“Perfect size”* **Color**6% *“Color selection is great”* **Fun/Entertainment Experience**6% *“So fun”* **Ease Of Use**4% *“Very easy to use was able to move the letters after initial placement”* **Washability**4% *“they survived being washed”* **Durability**2% *“Hold up really well”* ### **What buyers complain about ** **Adhesion/Stickiness**44% *“Could have had more stickiness for durability handled by kids”* **Smell**13% *“smelled really bad”* **Quality-Overall**13% *“Not good quality”* **Upholstery/Fabric Quality**6% *“Don't stick to fabric well”* **Advertised Vs Actual Product**6% *“Inaccurate website description”* **Product Condition**6% *“one literally came half used”* #### **Top return reasons**- Size-Overall61% - Adhesion/Stickiness12% - Advertised Vs Actual Product8% - Value For Money8% - Functionality-Overall2% - Color2% - Defective Material/Parts1% - Quality-Overall1% - Smell1% - Product Condition1%