--- title: "reed diffuser base — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/reed-diffuser-base" last_updated: "2026-07-09T23:39:30.309Z" locale: en meta: description: "a small market ($163K/yr) — reed diffuser base doesn't clear our bar today." "og:description": "a small market ($163K/yr) — reed diffuser base doesn't clear our bar today." "og:title": "reed diffuser base — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **reed diffuser base** **Skip it****42/100 ** a small market ($163K/yr) — reed diffuser base doesn't clear our bar today. **Market/yr** **$163K** **Growth (1y)** **+218.8%** **Products** **11** **Brands** **7** was 6 a year ago **Sellers** **17** **Price range** **$10.04–$53.95** **Returns** **1.0%** **Rating** **4.6★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **79** ×0.30 Competition **16** ×0.20 Quality gap **30** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +218.8% year over year. 3K1KSpike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - LorAnn Oils47% - candlemakers24% - Aroma Depot14% - Nature's Oil5% - Virginia Candle Supply4% - Plant Guru3% - Other (1 brands)2% The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 17 sellers compete here. **Brands** **7 **▲rising was 6 a year ago **Sellers** **17** **Top 5 brand share** **95%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LorAnn Oils Reed Diffuser Base Unscented | Reed Diffuser Base Refill for DIY Home & Car Fragrance Perfume & Essential Oil Mixing | Diffuser Base - 16 oz](https://m.media-amazon.com/images/I/41Ai07diFeL.jpg) [**LorAnn Oils Reed Diffuser Base Unscented | Reed Diffuser Base Refill for DIY Home & Car Fragrance Perfume & Essential Oil Mixing | Diffuser Base - 16 oz**](https://www.amazon.com/dp/B01H2C6XQ8) LorAnn Oils$19.414.6★35347%▼falling 2 ![Reed Diffuser Base UnScented (8 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/31eA7MFlzBL.jpg) [**Reed Diffuser Base UnScented (8 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.**](https://www.amazon.com/dp/B0D96VQRPQ) candlemakers$12.214.8★2211%▲rising 3 ![8oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.](https://m.media-amazon.com/images/I/31+plhQbX4L.jpg) [**8oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.**](https://www.amazon.com/dp/B0DP3C8P8Y) Aroma Depot$11.294.2★6410%▼falling 4 ![Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/41Cz2oEBS4L.jpg) [**Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.**](https://www.amazon.com/dp/B0D96SP298) candlemakers$19.024.4★456%▼falling 5 ![Reed Diffuser Base UnScented (64 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/31O4-LknEoL.jpg) [**Reed Diffuser Base UnScented (64 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.**](https://www.amazon.com/dp/B0D96V2MT6) candlemakers$50.705.0★135%▲rising 6 ![Natures Oil Reed Diffuser Base - Professional Home Fragrance Base for Reed Diffuser Making Ready to Blend (1 Gallon)](https://m.media-amazon.com/images/I/31eQFnCQiSL.jpg) [**Natures Oil Reed Diffuser Base - Professional Home Fragrance Base for Reed Diffuser Making Ready to Blend (1 Gallon)**](https://www.amazon.com/dp/B0GQ54TKWV) Nature's Oil$53.954.5★55%▲rising 7 ![Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/314-ZLh0KAL.jpg) [**Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.**](https://www.amazon.com/dp/B08XKDM33H) Virginia Candle Supply$24.454.5★3404%▼falling 8 ![4 lbs. / 64 fl oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.](https://m.media-amazon.com/images/I/31xRyhJvQiL.jpg) [**4 lbs. / 64 fl oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.**](https://www.amazon.com/dp/B0DP3DTYXJ) Aroma Depot$32.064.4★354%▼falling 9 ![Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.](https://m.media-amazon.com/images/I/31zJQ-NYeRL.jpg) [**Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**](https://www.amazon.com/dp/B09KNX3HRK) Plant Guru$10.044.6★9953%▼falling 10 ![Augeo Clean Multi - 1 Litre](https://m.media-amazon.com/images/I/211Z2H4GG8L.jpg) [**Augeo Clean Multi - 1 Litre**](https://www.amazon.com/dp/B07DWXM6Q2) Mystic Moments$38.554.6★4442%▲rising 11 ![Reed Diffuser Base UnScented (32 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/3127iJKQlZL.jpg) [**Reed Diffuser Base UnScented (32 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.**](https://www.amazon.com/dp/B0D96QXFTK) candlemakers$25.125.0★22%▲rising ## **Product shelf** All 11 tracked products in this niche. Top sellersNewestTrending [![LorAnn Oils Reed Diffuser Base Unscented | Reed Diffuser Base Refill for DIY Home & Car Fragrance Perfume & Essential Oil Mixing | Diffuser Base - 16 oz](https://m.media-amazon.com/images/I/41Ai07diFeL.jpg)**LorAnn Oils Reed Diffuser Base Unscented | Reed Diffuser Base Refill for DIY Home & Car Fragrance Perfume & Essential Oil Mixing | Diffuser Base - 16 oz** LorAnn Oils**$19.41**4.6★353 reviews](https://www.amazon.com/dp/B01H2C6XQ8) [![Reed Diffuser Base UnScented (8 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/31eA7MFlzBL.jpg)**Reed Diffuser Base UnScented (8 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.** candlemakers**$12.21**4.8★22 reviews](https://www.amazon.com/dp/B0D96VQRPQ) [![8oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.](https://m.media-amazon.com/images/I/31+plhQbX4L.jpg)**8oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.** Aroma Depot**$11.29**4.2★64 reviews](https://www.amazon.com/dp/B0DP3C8P8Y) [![Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/41Cz2oEBS4L.jpg)**Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.** candlemakers**$19.02**4.4★45 reviews](https://www.amazon.com/dp/B0D96SP298) [![Reed Diffuser Base UnScented (64 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/31O4-LknEoL.jpg)**Reed Diffuser Base UnScented (64 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.** candlemakers**$50.70**5.0★13 reviews](https://www.amazon.com/dp/B0D96V2MT6) [![Natures Oil Reed Diffuser Base - Professional Home Fragrance Base for Reed Diffuser Making Ready to Blend (1 Gallon)](https://m.media-amazon.com/images/I/31eQFnCQiSL.jpg)**Natures Oil Reed Diffuser Base - Professional Home Fragrance Base for Reed Diffuser Making Ready to Blend (1 Gallon)** Nature's Oil**$53.95**4.5★5 reviews](https://www.amazon.com/dp/B0GQ54TKWV) [![Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.](https://m.media-amazon.com/images/I/314-ZLh0KAL.jpg)**Reed Diffuser Base UnScented (16 oz Bottle) transforms Fragrance and Essential Oils into Reed Diffuser Oils.** Virginia Candle Supply**$24.45**4.5★340 reviews](https://www.amazon.com/dp/B08XKDM33H) [![4 lbs. / 64 fl oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.](https://m.media-amazon.com/images/I/31xRyhJvQiL.jpg)**4 lbs. / 64 fl oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.** Aroma Depot**$32.06**4.4★35 reviews](https://www.amazon.com/dp/B0DP3DTYXJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**25% *“This product does help your fragrance to last longer”* **Diffuse Mechanism**22% *“Great for Diffusers”* **Value For Money**14% *“fair price”* **Quality-Overall**12% *“Great quality”* **Efficiency**11% *“Works well”* **Humidification**4% *“Perfect for making your own air fresheners”* **Advertised Vs Actual Product**2% *“This is exactly what I wanted”* **Durability**1% *“this thing lasts so long”* ### **What buyers complain about ** **Smell**38% *“Awful smell”* **Diffuse Mechanism**10% *“Much cheaper to make your own fragrance diffuser refill”* **Leak-Proof**8% *“both leaked during shipment so lost quite a bit”* **Color Fading/Discoloration**8% *“both were discolored(blue)”* **Thickness**8% *“Didnt blend well with any of the ones I have tried its to thick for it in my opinion”* **Value For Money**6% *“No value for the money”* **Quality-Overall**2% *“quality of product does NOT due what it is advertised to do just blocks the oil scents”* #### **Top return reasons**- Smell18% - Diffuse Mechanism15% - Functionality-Overall13% - Leak-Proof13% - Advertised Vs Actual Product11% - Value For Money7% - Alcohol Content4% - Material Quality3% - Quality-Overall3% - Texture/Consistency-Overall2%