---
title: "red string — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/red-string"
last_updated: "2026-07-10T00:37:28.524Z"
locale: en
meta:
  description: "a small market ($60K/yr) — red string doesn't clear our bar today."
  "og:description": "a small market ($60K/yr) — red string doesn't clear our bar today."
  "og:title": "red string — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **red string**

**Skip it****41/100 **

a small market ($60K/yr) — red string doesn't clear our bar today.

**Market/yr**

**$60K**

**Growth (1y)**

**+147.7%**

**Products**

**18**

**Brands**

**16**

was 20 a year ago

**Sellers**

**22**

**Price range**

**$3.17–$20.70**

**Returns**

**2.2%**

**Rating**

**4.7★**

**Skip it**

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**71**

 ×0.30

Competition

**40**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +147.7% year over year.

4K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

## **Competition**

- FLIPPED18% - KINGLAKE16% - Newkita12% - TONIFUL12% - Leecogo8% - Red Heart8% - Other (10 brands)27%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 22 sellers compete here.

**Brands**

**16 **▼falling

was 20 a year ago

**Sellers**

**22**

**Top 5 brand share**

**65%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)](https://m.media-amazon.com/images/I/51zyOAyp9fL.jpg) [**(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)**](https://www.amazon.com/dp/B08GQBH8TV)

FLIPPED$5.484.6★3,40218%▲rising

2
![KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas](https://m.media-amazon.com/images/I/41Hd4-xtX1L.jpg) [**KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas**](https://www.amazon.com/dp/B0GG75R5FP)

KINGLAKE$4.944.6★9616%▲rising

3
![12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed](https://m.media-amazon.com/images/I/51zCDK-IBkL.jpg) [**12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed**](https://www.amazon.com/dp/B0CPJ3PS24)

Newkita$4.034.7★1,29612%▼falling

4
![TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft](https://m.media-amazon.com/images/I/51-+dPvjtOL.jpg) [**TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft**](https://www.amazon.com/dp/B0BWYJV392)

TONIFUL$6.874.6★58410%▼falling

5
![Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/51SjUFG1DlL.jpg) [**Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)**](https://www.amazon.com/dp/B09WCV1RLS)

Red Heart$3.174.7★2,3378%▲rising

6
![Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red](https://m.media-amazon.com/images/I/41YOTZYe6kL.jpg) [**Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red**](https://www.amazon.com/dp/B09YTXVY9S)

Leecogo$7.144.8★6427%▲rising

7
![Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration](https://m.media-amazon.com/images/I/51Zxf31QZHL.jpg) [**Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration**](https://www.amazon.com/dp/B07G54KP8D)

Vivifying$7.674.6★5,9596%▼falling

8
![G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations](https://m.media-amazon.com/images/I/41LPeRRk87L.jpg) [**G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations**](https://www.amazon.com/dp/B0GG9V71V6)

G2PLUS$5.314.8★293%▲rising

9
![Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping](https://m.media-amazon.com/images/I/51aawVckoGL.jpg) [**Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping**](https://www.amazon.com/dp/B0D8YFGX3K)

Vanhench$9.924.7★4,1213%▲rising

10

![The Original Kabbalah Red String Bracelet from Israel - 60 Wool Cord for Spiritual Protection with Blessing Prayer & Instructions (For Adults) for up to 7 Evil Eye Protection Bracelets](https://m.media-amazon.com/images/I/41kjAnFpA4L.jpg) [**The Original Kabbalah Red String Bracelet from Israel - 60 Wool Cord for Spiritual Protection with Blessing Prayer & Instructions (For Adults) for up to 7 Evil Eye Protection Bracelets**](https://www.amazon.com/dp/B004D5OJXC)

MIZZE Made for Luck$20.044.6★1,7763%▼falling

11

![Anezus Red Nylon String for Bracelets 0.8mm Nylon Thread Chinese Knotting Cord Wind Chime Outdoor Twine String for Beading Necklaces DIY Craft Jewelry Making](https://m.media-amazon.com/images/I/51NgWpv1-VL.jpg) [**Anezus Red Nylon String for Bracelets 0.8mm Nylon Thread Chinese Knotting Cord Wind Chime Outdoor Twine String for Beading Necklaces DIY Craft Jewelry Making**](https://www.amazon.com/dp/B0CQCGYQK1)

anezus$7.324.6★1,4633%▼falling

12

![Amaney 0.8mm Red Elastic Cord Beading Threads Stretch String Fabric Crafting Cords for Christmas Valentines Day Jewelry Making 20m](https://m.media-amazon.com/images/I/41I2ei5iD6L.jpg) [**Amaney 0.8mm Red Elastic Cord Beading Threads Stretch String Fabric Crafting Cords for Christmas Valentines Day Jewelry Making 20m**](https://www.amazon.com/dp/B0B2VD5DSJ)

Looconi$3.924.5★5142%—flat

13

![The Original Kabbalah Red String Handmade and Blessed in The Holy Land 100% Wool Strand 60 Long for up to 7 Evil Eye Bracelets -incl. Prayer Instructions & SOA](https://m.media-amazon.com/images/I/51vsHcsyhyL.jpg) [**The Original Kabbalah Red String Handmade and Blessed in The Holy Land 100% Wool Strand 60 Long for up to 7 Evil Eye Bracelets -incl. Prayer Instructions & SOA**](https://www.amazon.com/dp/B0DZVSK83N)

SANCTRA$20.704.6★1452%▲rising

14

![Leecogo Red 2.5mm Jute Twine 328 Feet Heavy Duty Garden Twine String for Arts Crafts and Decorative Festival Projects](https://m.media-amazon.com/images/I/51FbxVMkjOL.jpg) [**Leecogo Red 2.5mm Jute Twine 328 Feet Heavy Duty Garden Twine String for Arts Crafts and Decorative Festival Projects**](https://www.amazon.com/dp/B0C3XCGD22)

Leecogo$7.944.7★4,9932%▲rising

15

![0.8mm Nylon Cord for Bracelet Making Strong Non-Stretch Craft String for Braiding Colorfast Nylon Braided Thread for DIY Bracelets Macrame Keychains Dream Catchers (Red)](https://m.media-amazon.com/images/I/51X1Mvd3XGL.jpg) [**0.8mm Nylon Cord for Bracelet Making Strong Non-Stretch Craft String for Braiding Colorfast Nylon Braided Thread for DIY Bracelets Macrame Keychains Dream Catchers (Red)**](https://www.amazon.com/dp/B0FRG77X1G)

Fusiolux$6.984.7★1672%▼falling

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)](https://m.media-amazon.com/images/I/51zyOAyp9fL.jpg)**(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)** FLIPPED**$5.48**4.6★3,402 reviews](https://www.amazon.com/dp/B08GQBH8TV) [![KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas](https://m.media-amazon.com/images/I/41Hd4-xtX1L.jpg)**KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas** KINGLAKE**$4.94**4.6★96 reviews](https://www.amazon.com/dp/B0GG75R5FP) [![12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed](https://m.media-amazon.com/images/I/51zCDK-IBkL.jpg)**12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed** Newkita**$4.03**4.7★1,296 reviews](https://www.amazon.com/dp/B0CPJ3PS24) [![TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft](https://m.media-amazon.com/images/I/51-+dPvjtOL.jpg)**TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft** TONIFUL**$6.87**4.6★584 reviews](https://www.amazon.com/dp/B0BWYJV392) [![Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/51SjUFG1DlL.jpg)**Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)** Red Heart**$3.17**4.7★2,337 reviews](https://www.amazon.com/dp/B09WCV1RLS) [![Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red](https://m.media-amazon.com/images/I/41YOTZYe6kL.jpg)**Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red** Leecogo**$7.14**4.8★642 reviews](https://www.amazon.com/dp/B09YTXVY9S) [![Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration](https://m.media-amazon.com/images/I/51Zxf31QZHL.jpg)**Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration** Vivifying**$7.67**4.6★5,959 reviews](https://www.amazon.com/dp/B07G54KP8D) [![G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations](https://m.media-amazon.com/images/I/41LPeRRk87L.jpg)**G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations** G2PLUS**$5.31**4.8★29 reviews](https://www.amazon.com/dp/B0GG9V71V6)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Color was perfect”*

**Quality-Overall**26%

*“Beautiful quality cord”*

**Advertised Vs Actual Product**11%

*“Just what I needed”*

**Ease Of Use**9%

*“good for its uses”*

**Thickness**6%

*“thickness is all perfect”*

**Value For Money**5%

*“Great value”*

**Strength**3%

*“Very strong”*

**Durability**2%

*“durable”*

**Stitch/Finish/Polish**2%

*“Lovely color and finish”*

**Design-Overall**2%

*“sturdy for crafting projects”*

### **What buyers complain about **

**Quality-Overall**28%

*“Bad quality”*

**Hard Feel**22%

*“Very Hard”*

**Durability**17%

*“Again it came undone”*

**Strength**11%

*“Doesnt hold”*

**Thickness**6%

*“A bit too thick for a needle”*

**Stretchability/Expandability/Elasticity**4%

*“There is no stretch or give to it”*

**Size-Overall**3%

*“go smaller if you need to thread it”*

#### **Top return reasons**- Thin23% - Color15% - Size-Overall13% - Advertised Vs Actual Product10% - Value For Money8% - Material Quality8% - Thickness5% - Quality-Overall5% - Stretchability/Expandability/Elasticity3% - Functionality-Overall3%