---
title: "red paper roll — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/red-paper-roll"
last_updated: "2026-07-13T21:43:20.399Z"
locale: en
meta:
  description: "soft demand (-41.1% this quarter) — red paper roll doesn't clear our bar today."
  "og:description": "soft demand (-41.1% this quarter) — red paper roll doesn't clear our bar today."
  "og:title": "red paper roll — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **red paper roll**

**Skip it**

Soft demand (-41.1% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 4Conversion 95Competition 50Returns 87Price range 79Avg price 95Brand share 21Review moat 23Quality gap 23

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$24.28**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.20–$114.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$108K**

$108K/yr · 36K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,280.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-41.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**51**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- PH PERKHOMY35% - SMART&CASUAL27% - Donyang17% - Bryco Goods10% - IDL Packaging3% - Paclord2% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)](https://m.media-amazon.com/images/I/41iGvPxzMhL.jpg)**SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)**SMART&CASUAL**$9.51**4.6★1,614 rev](https://www.amazon.com/dp/B0D7D39KRX) [2![PerkHomy 17.8 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 17.8 x 120)](https://m.media-amazon.com/images/I/41DrJhBVnjL.jpg)**PerkHomy 17.8 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 17.8 x 120)**PH PERKHOMY**$15.83**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZJ1QBV) [3![Red Wrapping Paper 15x450 Construction Bulletin Board Art Craft Poster Decorative Paper Roll Mothers Day Valentines Birthday Bouquet Flower Gift Wrap Wedding Floral Supplies for Women Men](https://m.media-amazon.com/images/I/31+dSWdONML.jpg)**Red Wrapping Paper 15x450 Construction Bulletin Board Art Craft Poster Decorative Paper Roll Mothers Day Valentines Birthday Bouquet Flower Gift Wrap Wedding Floral Supplies for Women Men**Donyang**$8.93**4.6★2,039 rev](https://www.amazon.com/dp/B0CNVVG84B) [4![PerkHomy 36 x 2 400 (200) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 200)](https://m.media-amazon.com/images/I/416wNQu+VgL.jpg)**PerkHomy 36 x 2 400 (200) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 200)**PH PERKHOMY**$48.72**4.7★1,424 rev](https://www.amazon.com/dp/B0CSW5YT5X) [5![SMART&CASUAL 15 x 450 (37.5) Kraft Paper Roll for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper (Red 15 W x 450 L (37.5))](https://m.media-amazon.com/images/I/41nXhxt2DOL.jpg)**SMART&CASUAL 15 x 450 (37.5) Kraft Paper Roll for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper (Red 15 W x 450 L (37.5))**SMART&CASUAL**$8.49**4.7★1,030 rev](https://www.amazon.com/dp/B0D2RQL3P9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![PerkHomy Red Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Red 17.5 x 63)](https://m.media-amazon.com/images/I/41UjsOn1xdL.jpg)**PerkHomy Red Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Red 17.5 x 63)**PH PERKHOMY**$9.18**974 rev1y ago](https://www.amazon.com/dp/B0FFZ43YLB) [![12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging](https://m.media-amazon.com/images/I/31ZTlgiatcL.jpg)**12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging**IDL Packaging**$16.75**2,169 rev1y ago](https://www.amazon.com/dp/B0FD5CG6V6) [![36 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging](https://m.media-amazon.com/images/I/31EYt7GMDUL.jpg)**36 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging**IDL Packaging**$38.61**2,169 rev1y ago](https://www.amazon.com/dp/B0FD4X15VP) [![PerkHomy 18 x 200 (2400) Pink Butcher Paper Roll for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed Peach (Pink 18 x 200)](https://m.media-amazon.com/images/I/51LGRJ-IbRL.jpg)**PerkHomy 18 x 200 (2400) Pink Butcher Paper Roll for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed Peach (Pink 18 x 200)**PH PERKHOMY**$14.87**1,672 rev1y ago](https://www.amazon.com/dp/B0F1FTJZNF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 452%**](https://www.amazon.com/dp/B0GCSLM1MN) [![12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging](https://m.media-amazon.com/images/I/31ZTlgiatcL.jpg)**12 x 1200 (100 feet) Red Kraft Paper Roll - USA-Made Quality Craft Paper for Gift Wrapping Kids Arts & Crafts School Projects - Natural Material 50lb Thickness by IDL Packaging**IDL Packaging**$16.75**4.5★**▲ 372%**](https://www.amazon.com/dp/B0FD5CG6V6) [![PerkHomy 36 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 120)](https://m.media-amazon.com/images/I/41Z4+fT-24L.jpg)**PerkHomy 36 x 1 440 (120) Red Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Red 36 x 120)**PH PERKHOMY**$37.92**4.7★**▲ 255%**](https://www.amazon.com/dp/B0D8ZJZKHW) [![Bryco Goods Pink Butcher Paper Roll with Dispenser Box 18 x 175 (2100) Food-Grade Peach Butcher Paper for Smoker BBQ Grilling Smoking Meat - USA Made - Unbleached Uncoated and Unwaxed](https://m.media-amazon.com/images/I/41-0dnWZflL.jpg)**Bryco Goods Pink Butcher Paper Roll with Dispenser Box 18 x 175 (2100) Food-Grade Peach Butcher Paper for Smoker BBQ Grilling Smoking Meat - USA Made - Unbleached Uncoated and Unwaxed**Bryco Goods**$21.23**4.8★**▲ 173%**](https://www.amazon.com/dp/B099M27S64) [![PH PERKHOMY Pink Butcher Paper Roll 18 x 1200 (100) for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed (Pink 18 x 100)](https://m.media-amazon.com/images/I/51Y88JDUPSL.jpg)**PH PERKHOMY Pink Butcher Paper Roll 18 x 1200 (100) for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed (Pink 18 x 100)**PH PERKHOMY**$9.15**4.8★**▲ 153%**](https://www.amazon.com/dp/B0F1FW5RQR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Great quality and fast shipping”*

**Value For Money**14%

*“Good price”*

**Advertised Vs Actual Product**10%

*“works as intended”*

**Size-Overall**7%

*“Great size”*

**Durability**6%

*“very durable”*

**Color**4%

*“Great color”*

**Ease Of Use**4%

*“Easy to use”*

**Thickness**4%

*“The paper is thick”*

**Efficiency**4%

*“Works great”*

**Weight Heavy**3%

*“Heavy duty”*

### **What buyers complain about **

**Thickness**23%

*“the paper feels thicker”*

**Size-Overall**15%

*“The size is not accurate though- its just over 17 not 18 if this matters to anyone”*

**Color**14%

*“Shade of brown is yellowish/lighter in person”*

**Adhesion/Stickiness**7%

*“Cheap tape doesn't like to stick to it”*

**Quality-Overall**4%

*“Trash”*

**Material Quality**4%

*“Cheap material”*

**Strength**4%

*“not strong”*

**Leak-Proof**1%

*“The product did leak a little and is messy, otherwise I would give 5 stars”*

### **Top return reasons **

**Size-Overall**50%

**Color**11%

**Value For Money**11%

**Advertised Vs Actual Product**8%

**Thin**5%

**Thickness**2%

**Functionality-Overall**2%

**Display Colors**2%

**Quality-Overall**1%

**Defective Material/Parts**1%