---
title: "red and pink construction paper — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/red-and-pink-construction-paper"
last_updated: "2026-07-13T23:59:23.868Z"
locale: en
meta:
  description: "soft demand (-86.5% this quarter) — red and pink construction paper doesn't clear our bar today."
  "og:description": "soft demand (-86.5% this quarter) — red and pink construction paper doesn't clear our bar today."
  "og:title": "red and pink construction paper — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **red and pink construction paper**

**Skip it**

Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 0Conversion 95Competition 24Returns 97Price range 17Avg price 24Brand share 11Review moat 48Quality gap 16

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,718.71**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$178K**

$178K/yr · 165K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****$8.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.33–$17.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-86.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**53**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Prang58% - Colorations14% - TUXIYA12% - Tru-Ray7% - Goefun5% - Magecubiku3% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$53K40%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/511TOv3bEBL.jpg)**Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 50 Sheets**Prang**$3.33**4.7★4,676 rev](https://www.amazon.com/dp/B001FME1BQ) [2![Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 100 Sheets](https://m.media-amazon.com/images/I/31HDLqh9jxL.jpg)**Prang (Formerly SunWorks) Construction Paper Pink 9 x 12 100 Sheets**Prang**$5.52**4.7★5,912 rev](https://www.amazon.com/dp/B01ELJIUQ6) [3![Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art](https://m.media-amazon.com/images/I/41sB7QJ6jXL.jpg)**Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art**Colorations**$7.91**4.7★418 rev](https://www.amazon.com/dp/B09238BHGT) [4![Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/516sjGzEgUL.jpg)**Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets**Prang**$4.89**4.7★4,676 rev](https://www.amazon.com/dp/B003K62F22) [5![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41aTuMa+KlL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.41**4.8★141 rev](https://www.amazon.com/dp/B0FYPGG4ZG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41T7A1QRkKL.jpg)**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$7.86**53 rev2mo ago](https://www.amazon.com/dp/B0GSJQMS1D) [![25 Sheets 5 Pink Colors Cardstock Paper 8.5 X 11 Doubled-sided Red Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Valentines Day Art Scrapbooking Printer UAP13MXRE25](https://m.media-amazon.com/images/I/31bfuF81qGL.jpg)**25 Sheets 5 Pink Colors Cardstock Paper 8.5 X 11 Doubled-sided Red Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Valentines Day Art Scrapbooking Printer UAP13MXRE25**Uncle Paul**$7.17**1,439 rev6mo ago](https://www.amazon.com/dp/B0G6ZS6J7L) [![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41aTuMa+KlL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.41**141 rev7mo ago](https://www.amazon.com/dp/B0FYPGG4ZG) [![25 Sheets Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 80lb Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day](https://m.media-amazon.com/images/I/31h70w4jxaL.jpg)**25 Sheets Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 80lb Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day**Goefun**$9.65**26 rev9mo ago](https://www.amazon.com/dp/B0FSZY3BG1) [![65lb Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 25 Sheets Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day](https://m.media-amazon.com/images/I/31CnrfwAfQL.jpg)**65lb Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 25 Sheets Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day**Goefun**$9.52**34 rev9mo ago](https://www.amazon.com/dp/B0FSZT87GK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41T7A1QRkKL.jpg)**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$7.86**4.8★**▲ 457%**](https://www.amazon.com/dp/B0GSJQMS1D) [![Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/516sjGzEgUL.jpg)**Prang (Formerly SunWorks) Construction Paper Hot Pink 9 x 12 50 Sheets**Prang**$4.89**4.7★**▲ 111%**](https://www.amazon.com/dp/B003K62F22) [![Colorations 9 x 12 Mediumweight Hot Pink Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper](https://m.media-amazon.com/images/I/41gBv5n93TL.jpg)**Colorations 9 x 12 Mediumweight Hot Pink Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper**Colorations**$16.66**4.7★**▲ 93%**](https://www.amazon.com/dp/B09239HD8R) [![Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper](https://m.media-amazon.com/images/I/31kUYP33zNL.jpg)**Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper**Magecubiku**$17.38**4.6★**▲ 75%**](https://www.amazon.com/dp/B0DWFGXQ8R) [![Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art](https://m.media-amazon.com/images/I/41sB7QJ6jXL.jpg)**Colorations 9 x 12 Mediumweight Pink Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art**Colorations**$7.91**4.7★**▲ 38%**](https://www.amazon.com/dp/B09238BHGT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -86.5% search growth over the last 90 days.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 39.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**30%

*“Colors are great”*

**Quality-Overall**17%

*“well made”*

**Thickness**12%

*“The cards took is just the right thickness”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Paper Brightness**4%

*“Good old construction paper”*

**Durability**4%

*“Cardstock is durable”*

**Size-Overall**3%

*“Perfect fit my use”*

**Print Quality**3%

*“I also was able to easily print on it with an inkjet”*

**Ease Of Use**3%

*“Great to use”*

**Weight Light**2%

*“A little light weight”*

### **What buyers complain about **

**Color**33%

*“Not what is shown for color variety”*

**Advertised Vs Actual Product**8%

*“It seems this product is inconsistent”*

**Display Colors**8%

*“There is much less variation between the colors in the paper I received than what I see from other customers”*

**Value For Money**7%

*“My only complaint would be that it seems a bit high priced for 100 sheets in today's economy”*

**Thickness**4%

*“about 2-3x as thick as a typical printer paper”*

### **Top return reasons **

**Color**31%

**Value For Money**23%

**Paper Quality**10%

**Size-Overall**10%

**Advertised Vs Actual Product**5%

**Thin**3%

**Display Colors**3%

**Functionality-Overall**3%

**Paper Brightness**3%

**Thickness**2%