---
title: "rangoli — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rangoli"
last_updated: "2026-07-14T02:38:07.323Z"
locale: en
meta:
  description: "rangoli shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list."
  "og:description": "rangoli shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list."
  "og:title": "rangoli — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rangoli**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.

Market size 11Growth 10Conversion 10Competition 84Returns 23Price range 81Avg price 76Brand share 95Review moat 94Quality gap 86

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****111**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$3.57–$68.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.33**

avg listing price — sweet spot $15–$100

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$46K**

$46K/yr · 359K searches

**Growth**

**Bad****-29.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**42 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**37%**

**Open market**

**58%**

- Kulture Khazana9% - Bnesi9% - FoldTier8% - Drydiet6% - MLOLM6% - Felixcraft4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 58 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)](https://m.media-amazon.com/images/I/51et28Yc-ZL.jpg)**Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)**Bnesi**$8.49**4.0★186 rev](https://www.amazon.com/dp/B0CTCYYLSD) [2![FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)](https://m.media-amazon.com/images/I/51QJ0LTBEaL.jpg)**FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)**FoldTier**$9.14**3.7★54 rev](https://www.amazon.com/dp/B0F998DNMK) [3![Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+](https://m.media-amazon.com/images/I/515B4Cd6UyL.jpg)**Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+**Kulture Khazana**$15.55**4.7★54 rev](https://www.amazon.com/dp/B0CK2PNZC8) [4![Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift](https://m.media-amazon.com/images/I/51ZADu2EY8L.jpg)**Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift**Drydiet**$15.31**4.5★298 rev](https://www.amazon.com/dp/B0F3WWLS9G) [5![Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor](https://m.media-amazon.com/images/I/61YQrnKIgUL.jpg)**Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor**Felixcraft**$3.85**4.5★256 rev](https://www.amazon.com/dp/B0CJR4WG4Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor](https://m.media-amazon.com/images/I/613on7V7BOL.jpg)**Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor**Ryetvok**$5.68**0 rev8mo ago](https://www.amazon.com/dp/B0FZRPGR1S) [![60PCS Mandala Stickers for India Diwali Festival Adhesive Waterproof PVC Vinyl Deepavali Rangoli Mandala Decorative Stickers for Laptop Water Bottle Notebook Skateboard & DIY Crafts(Colourful-C1)](https://m.media-amazon.com/images/I/61DxFiHo16L.jpg)**60PCS Mandala Stickers for India Diwali Festival Adhesive Waterproof PVC Vinyl Deepavali Rangoli Mandala Decorative Stickers for Laptop Water Bottle Notebook Skateboard & DIY Crafts(Colourful-C1)**Xpreabv**$3.57**29 rev8mo ago](https://www.amazon.com/dp/B0FXXR1MRJ) [![AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor](https://m.media-amazon.com/images/I/51qIbPYwFVL.jpg)**AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor**AuroraTurn**$12.72**3 rev9mo ago](https://www.amazon.com/dp/B0FVWQ939X) [![Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1](https://m.media-amazon.com/images/I/51sjXHSS4wL.jpg)**Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1**Generic**$6.98**0 rev9mo ago](https://www.amazon.com/dp/B0FSN4DFBC) [![BrightRow 4 Pcs Diwali Rangoli Circular Stencils Wooden DIY Making Kit for Art Reusable Round Rangoli Stencils for Floor Indian Decor for Diwali Onam Varalakshmi Pooja Festival Floor Painting](https://m.media-amazon.com/images/I/51lobYy0A6L.jpg)**BrightRow 4 Pcs Diwali Rangoli Circular Stencils Wooden DIY Making Kit for Art Reusable Round Rangoli Stencils for Floor Indian Decor for Diwali Onam Varalakshmi Pooja Festival Floor Painting**BrightRow**$13.12**4 rev9mo ago](https://www.amazon.com/dp/B0FR5BFBKS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The Flow Mat PURE (Mandala Charcoal)](https://m.media-amazon.com/images/I/41NBAlr4uVL.jpg)**The Flow Mat PURE (Mandala Charcoal)**yogadesignlab**$68.51**3.6★**▲ 1000%**](https://www.amazon.com/dp/B08H5FYYTJ) [![Color Blaze 8-Pack Holi Color Powder Includes 8 Vibrant Colors (75g Each) Pink Red Orange Yellow Green Teal Blue Purple Perfect for Toss Rangoli Fun Runs Color War Parties & Festivals](https://m.media-amazon.com/images/I/514-ERgRCDL.jpg)**Color Blaze 8-Pack Holi Color Powder Includes 8 Vibrant Colors (75g Each) Pink Red Orange Yellow Green Teal Blue Purple Perfect for Toss Rangoli Fun Runs Color War Parties & Festivals**Color Blaze**$18.93**4.5★**▲ 1000%**](https://www.amazon.com/dp/B07M5B6Z58) [![Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)](https://m.media-amazon.com/images/I/51SuD7J6B9L.jpg)**Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)**Dordeli**$7.54**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FPR9FXX1) [![Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor](https://m.media-amazon.com/images/I/613on7V7BOL.jpg)**Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor**Ryetvok**$5.68**0.0★**▲ 950%**](https://www.amazon.com/dp/B0FZRPGR1S) [![Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1](https://m.media-amazon.com/images/I/51sjXHSS4wL.jpg)**Generic Decorative Rangoli Sticker Traditional Hindu Floor Art Multicolor Mandala with Peacock Pattern Self-Adhesive Vinyl 10 Inches Pack of 1**Generic**$6.98**0.0★**▲ 817%**](https://www.amazon.com/dp/B0FSN4DFBC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 58.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Really no complaints”*

**Color**14%

*“The colors are very pretty”*

**Design-Overall**8%

*“8/9 designs are beautiful”*

**Fun/Entertainment Experience**7%

*“I have a glass bottle that I thought would be fun to do some”*

**Durability**6%

*“Very durable”*

**Material Quality**5%

*“Super fine sand”*

**Adhesion/Stickiness**4%

*“These are very pretty stickers”*

**Soft Feel**4%

*“Extremely soft”*

**Ease Of Cleaning**3%

*“Cleans easily”*

**Size-Overall**3%

*“Love the size”*

### **What buyers complain about **

**Size-Overall**29%

*“Too small”*

**Value For Money**9%

*“Waste of money”*

**Product Condition**6%

*“Received used product”*

**Cutting/Trimming**6%

*“Not properly cut”*

**Strength**6%

*“they are flimsy foam”*

**Measurement/Reading Accuracy**6%

*“Not all the cut-outs are accurate”*

**Ease Of Cleaning**3%

*“making it a pain to clean up”*

**Smell**3%

*“they smell horrible”*

**Adhesion/Stickiness**3%

*“Wish we could get more of the sticky pages by themselves”*

**Color**3%

*“I dont like the colors”*

### **Top return reasons **

**Size-Overall**42%

**Advertised Vs Actual Product**10%

**Quality-Overall**6%

**Value For Money**6%

**Material Quality**5%

**Color**5%

**Defective Material/Parts**5%

**Adhesion/Stickiness**3%

**Product Condition**2%

**Design-Overall**2%