---
title: "rainbow squeeze art kit — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-squeeze-art-kit"
last_updated: "2026-07-14T06:15:09.605Z"
locale: en
meta:
  description: "rainbow squeeze art kit shows beatable incumbent ratings (3.6★), but a small market ($5K/yr) keeps it on the watch list."
  "og:description": "rainbow squeeze art kit shows beatable incumbent ratings (3.6★), but a small market ($5K/yr) keeps it on the watch list."
  "og:title": "rainbow squeeze art kit — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rainbow squeeze art kit**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a small market ($5K/yr) keeps it on the watch list.

Market size 1Growth 89Conversion 20Competition 17Returns 90Price range 75Avg price 76Brand share 27Review moat 97Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****55.42**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+94.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$15.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.10–$20.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$5K**

$5K/yr · 19K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**12**

**Top-5 brand share**

**89%**

**Open market**

**6%**

- PURPLE LADYBUG53% - GAKICO14% - LEERYOUQU8% - Generic7% - ploreatu6% - AIIONP5% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$69330%$1K45%$2K60%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Squeegee Art Kit for Kids - Animals Theme with Kids Painting Kit & Sticker Art - Paint Your Own Arts and Crafts for Kids - Birthday Gifts for Boys & Girls 5 6 7 8 9 - Mess Free Paint Craft Kits](https://m.media-amazon.com/images/I/51gR1olNIHL.jpg)**Squeegee Art Kit for Kids - Animals Theme with Kids Painting Kit & Sticker Art - Paint Your Own Arts and Crafts for Kids - Birthday Gifts for Boys & Girls 5 6 7 8 9 - Mess Free Paint Craft Kits**PURPLE LADYBUG**$14.16**3.7★109 rev](https://www.amazon.com/dp/B0FR9VD6K7) [2![GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys](https://m.media-amazon.com/images/I/51FCEg9Tk8L.jpg)**GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys**GAKICO**$13.24**4.3★33 rev](https://www.amazon.com/dp/B0FBQSTZ4M) [3![Squeegee Rainbow Squeeze Art Kit for Kids - Princess & Unicorn Painting Kit with Kids Stickers & Mess Free Paints - Girls Birthday Gifts Age 6-7 8 10 Arts and Crafts for Girls - Gift for Girls](https://m.media-amazon.com/images/I/51jxCO5ZyTL.jpg)**Squeegee Rainbow Squeeze Art Kit for Kids - Princess & Unicorn Painting Kit with Kids Stickers & Mess Free Paints - Girls Birthday Gifts Age 6-7 8 10 Arts and Crafts for Girls - Gift for Girls**PURPLE LADYBUG**$13.10**3.7★109 rev](https://www.amazon.com/dp/B0FR9SWTDH) [4![LEERYOUQU Squeegee Art Craft Kit Creative Painting Kit for Kids Rainbow Scratch Paper Art Set Notebooks Magic Dot Scratch Painting Party DIY Gifts for Girls and Boys](https://m.media-amazon.com/images/I/51n1sSXGzwL.jpg)**LEERYOUQU Squeegee Art Craft Kit Creative Painting Kit for Kids Rainbow Scratch Paper Art Set Notebooks Magic Dot Scratch Painting Party DIY Gifts for Girls and Boys**LEERYOUQU**$14.52**4.0★78 rev](https://www.amazon.com/dp/B0DQSS4DC7) [5![Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)](https://m.media-amazon.com/images/I/51sSFSgSxjL.jpg)**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**1.8★5 rev](https://www.amazon.com/dp/B0GX9WCP58)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)](https://m.media-amazon.com/images/I/51sSFSgSxjL.jpg)**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**5 rev1mo ago](https://www.amazon.com/dp/B0GX9WCP58) [![Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)](https://m.media-amazon.com/images/I/51+KOg7keKL.jpg)**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)**Generic**$15.08**17 rev2mo ago](https://www.amazon.com/dp/B0GXB6R5ND) [![Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)](https://m.media-amazon.com/images/I/51ThAXwL9RL.jpg)**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)**Generic**$14.95**17 rev2mo ago](https://www.amazon.com/dp/B0GXB6QMGN) [![Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)](https://m.media-amazon.com/images/I/51t+ROeQnML.jpg)**Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)**AIIONP**$15.97**2 rev3mo ago](https://www.amazon.com/dp/B0GWJ3TVF3) [![2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)](https://m.media-amazon.com/images/I/51x52YJQ7AL.jpg)**2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)**AIIONP**$20.77**2 rev3mo ago](https://www.amazon.com/dp/B0GWJ1T9GZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)](https://m.media-amazon.com/images/I/51x52YJQ7AL.jpg)**2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)**AIIONP**$20.77**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GWJ1T9GZ) [![Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)](https://m.media-amazon.com/images/I/51ThAXwL9RL.jpg)**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)**Generic**$14.95**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GXB6QMGN) [![Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)](https://m.media-amazon.com/images/I/51t+ROeQnML.jpg)**Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)**AIIONP**$15.97**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GWJ3TVF3) [![Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)](https://m.media-amazon.com/images/I/51+KOg7keKL.jpg)**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)**Generic**$15.08**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GXB6R5ND) [![Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)](https://m.media-amazon.com/images/I/51sSFSgSxjL.jpg)**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GX9WCP58)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +94.5% search growth over the last 90 days.

1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**36%

*“fun for kids to do”*

**Ease Of Use**13%

*“Easy to use”*

**Value For Money**5%

*“Great value”*

**Color**4%

*“The colors are nice”*

**Ease Of Cleaning**4%

*“clean up was easy”*

**Quality-Overall**4%

*“Great quality”*

**Design-Overall**3%

*“First off, the art is really cute”*

**Instructions/User Manual/Troubleshooting**3%

*“Easy to follow directions my 10”*

**Paint Quality**3%

*“The completed artwork can be displayed, shared, or even used as personalized cards and gifts, which adds additional value to the experience”*

**Creativity**2%

*“Honestly, it was an amazing buy, a creative, stress-free activity that keeps them entertained while letting their imaginations run wild”*

### **What buyers complain about **

**Paint Quality**15%

*“the paint stained the table”*

**Advertised Vs Actual Product**12%

*“Not as advertised”*

**Functionality-Overall**11%

*“doesn't really work as shown”*

**Value For Money**8%

*“kinda expensive for what it is”*

**Ease Of Use**7%

*“Not easy to use”*

**Mess Free**6%

*“Made a mess”*

**Instructions/User Manual/Troubleshooting**5%

*“there were no instructions included”*

**Color**5%

*“it made a weird ugly brownish color”*

**Strength**4%

*“he wasnt strong enough to squeeze them”*

**Quality-Overall**3%

*“Poor quality control”*

### **Top return reasons **

**Paint Quality**26%

**Advertised Vs Actual Product**13%

**Value For Money**12%

**Size-Overall**11%

**Functionality-Overall**9%

**Quality-Overall**6%

**Product Condition**5%

**Defective Material/Parts**4%

**Leak-Proof**2%

**Instructions/User Manual/Troubleshooting**2%