---
title: "rainbow scratch notes — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-scratch-notes"
last_updated: "2026-07-13T17:33:13.756Z"
locale: en
meta:
  description: "a small market ($8K/yr) — rainbow scratch notes doesn't clear our bar today."
  "og:description": "a small market ($8K/yr) — rainbow scratch notes doesn't clear our bar today."
  "og:title": "rainbow scratch notes — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

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# **rainbow scratch notes**

**Skip it**

A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 11Conversion 40Competition 25Returns 96Price range 50Avg price 42Brand share 33Review moat 23Quality gap 19

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.33–$25.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.08**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****8,219.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-28.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$8K**

$8K/yr · 23K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- ZMLM31% - PURPLE LADYBUG26% - MEUOFLANMEE17% - Cityrosy8% - ZEAYEA3% - Suwimut3% - Open — no brand owns it (6 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$80520%$2K30%$2K40%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher](https://m.media-amazon.com/images/I/51wGf+MMOxL.jpg)**ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher**ZMLM**$8.83**4.7★8,940 rev](https://www.amazon.com/dp/B086W79SH5) [2![PURPLE LADYBUG Scratch Art for Kids - 150 Rainbow Scratch Art Mini Notes Arts and Craft Supplies Crafts for Kids Ages 4-12 Summer Activities for Kids Camping & Summer Crafts](https://m.media-amazon.com/images/I/51SAjsE53OL.jpg)**PURPLE LADYBUG Scratch Art for Kids - 150 Rainbow Scratch Art Mini Notes Arts and Craft Supplies Crafts for Kids Ages 4-12 Summer Activities for Kids Camping & Summer Crafts**PURPLE LADYBUG**$8.70**4.7★25,504 rev](https://www.amazon.com/dp/B07218YVCZ) [3![MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150](https://m.media-amazon.com/images/I/51cGPAY23LL.jpg)**MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150**MEUOFLANMEE**$4.33**4.7★355 rev](https://www.amazon.com/dp/B0DXKMT35L) [4![Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers](https://m.media-amazon.com/images/I/41K3RUnKNwL.jpg)**Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers**Cityrosy**$9.31**4.8★578 rev](https://www.amazon.com/dp/B0D1QQ6FSR) [5![Purple Ladybug Silver Holographic Scratch Art Mini Notes - Scratch Art Notes Kids Games Summer Activities for Kids Teens Boys Gifts for Kid Arts & Crafts Supplies Summer Craft Kit](https://m.media-amazon.com/images/I/51x2c8wSbqL.jpg)**Purple Ladybug Silver Holographic Scratch Art Mini Notes - Scratch Art Notes Kids Games Summer Activities for Kids Teens Boys Gifts for Kid Arts & Crafts Supplies Summer Craft Kit**PURPLE LADYBUG**$7.17**4.7★25,504 rev](https://www.amazon.com/dp/B071WVRWT5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.](https://m.media-amazon.com/images/I/51U1eg4Rr+L.jpg)**Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.**Eommmgl**$5.45**61 rev7mo ago](https://www.amazon.com/dp/B0FRRN49Z5) [![Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games](https://m.media-amazon.com/images/I/51ovps-GRNL.jpg)**Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games**Cityrosy**$16.88**578 rev1y ago](https://www.amazon.com/dp/B0F9DNVMF3) [![MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150](https://m.media-amazon.com/images/I/51cGPAY23LL.jpg)**MEUOFLANMEE Rainbow Scratch Paper for Kids: Classroom Art Crafts Stocking Stuffers Back to School Supplies for Girls Boys Teens 4-12 Year Old Party Favors Toys Games Easter Basket Stuffers Notes 150**MEUOFLANMEE**$4.33**355 rev1y ago](https://www.amazon.com/dp/B0DXKMT35L) [![Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler](https://m.media-amazon.com/images/I/61CybY3Sw4L.jpg)**Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler**Pigipigi Kids**$25.80**645 rev1y ago](https://www.amazon.com/dp/B0DK4NC1RY) [![Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers](https://m.media-amazon.com/images/I/41K3RUnKNwL.jpg)**Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers**Cityrosy**$9.31**578 rev2y ago](https://www.amazon.com/dp/B0D1QQ6FSR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.](https://m.media-amazon.com/images/I/51U1eg4Rr+L.jpg)**Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.**Eommmgl**$5.45**4.5★**▲ 572%**](https://www.amazon.com/dp/B0FRRN49Z5) [![Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games](https://m.media-amazon.com/images/I/51ovps-GRNL.jpg)**Cityrosy Rainbow Scratch Paper for Kids 160 Pcs Scratch Art for Kids Sets Arts and Crafts Birthday Gifts for 3-12 Years Old Girls Boys Classroom Party Games**Cityrosy**$16.88**4.8★**▲ 436%**](https://www.amazon.com/dp/B0F9DNVMF3) [![ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk Student Gifts from Teacher(Holographic)](https://m.media-amazon.com/images/I/51zwgMGl1kL.jpg)**ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk Student Gifts from Teacher(Holographic)**ZMLM**$8.92**4.7★**▲ 321%**](https://www.amazon.com/dp/B0BXCGY7TJ) [![ZEAYEA 200 Pcs Scratch Paper Art Set Scratch Off Magic Paper with 10 Stylus 8 Stencils Black Scratch Notes for Boys and Girls DIY Crafts Christmas Birthday Gift Cards](https://m.media-amazon.com/images/I/51JPZAjL8iL.jpg)**ZEAYEA 200 Pcs Scratch Paper Art Set Scratch Off Magic Paper with 10 Stylus 8 Stencils Black Scratch Notes for Boys and Girls DIY Crafts Christmas Birthday Gift Cards**ZEAYEA**$14.62**4.7★**▲ 185%**](https://www.amazon.com/dp/B094XWLZLL) [![ZMLM Scratch Rainbow Art Paper Set - 100Pcs Magic Scratch Off Art Craft Supplies Kits for Kids Girls Boys Black Scratch Notes Sheet Doodle Pad for Fun DIY Toy Return Gift Birthday Party Favors](https://m.media-amazon.com/images/I/51KPywrg8KL.jpg)**ZMLM Scratch Rainbow Art Paper Set - 100Pcs Magic Scratch Off Art Craft Supplies Kits for Kids Girls Boys Black Scratch Notes Sheet Doodle Pad for Fun DIY Toy Return Gift Birthday Party Favors**ZMLM**$9.59**4.7★**▲ 149%**](https://www.amazon.com/dp/B0876KS1BK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**42%

*“Fun for all”*

**Gifting Purpose**13%

*“Unique Fun Gift”*

**Quality-Overall**6%

*“Overall, an excellent and fun craft product”*

**Value For Money**6%

*“Great value for fun”*

**Color**5%

*“Vibrant colors”*

**Ease Of Use**5%

*“Easy to use”*

**Creativity**4%

*“Its been great for encouraging creativity”*

**Advertised Vs Actual Product**3%

*“Product as described”*

**Size-Overall**2%

*“Perfect size”*

**Mess Free**2%

*“Fun, easy & mess free activity”*

### **What buyers complain about **

**Size-Overall**32%

*“I feel like bigger ones would be too big”*

**Ease Of Use**5%

*“Arrived so bent we could not use the notebook”*

**Mess Free**4%

*“messy”*

**Advertised Vs Actual Product**4%

*“Photo of product deceiving”*

**Color**3%

*“No Blue colors”*

**Fun/Entertainment Experience**3%

*“It was boring”*

**Ease Of Cleaning**2%

*“The black that comes off needs clean up”*

**Natural Resource Wastage**2%

*“Total waste”*

**Value For Money**2%

*“Looks more expensive than it was”*

**Assembly/Installation**2%

*“Turns out you have to assemble these yourself”*

### **Top return reasons **

**Size-Overall**46%

**Advertised Vs Actual Product**17%

**Value For Money**15%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Gifting Purpose**2%

**Assembly/Installation**2%

**Weight Heavy**2%

**Scratch Resistance**2%

**Color**1%