---
title: "rainbow pencils — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-pencils"
last_updated: "2026-07-14T05:02:06.012Z"
locale: en
meta:
  description: "soft demand (-32.7% this quarter) — rainbow pencils doesn't clear our bar today."
  "og:description": "soft demand (-32.7% this quarter) — rainbow pencils doesn't clear our bar today."
  "og:title": "rainbow pencils — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **rainbow pencils**

**Skip it**

Soft demand (-32.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 9Conversion 56Competition 68Returns 96Price range 41Avg price 26Brand share 79Review moat 67Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****823.74**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.20–$22.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$110K**

$110K/yr · 253K searches

**Avg price**

**Okay****$9.11**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-32.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **—flat

**Sellers**

**78**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- Mr. Pen16% - FUAOIS14% - ECOTREE12% - KUCHEY7% - Kird Barken7% - Hapikalor6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old](https://m.media-amazon.com/images/I/51RmY65mn+L.jpg)**FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old**FUAOIS**$4.20**4.8★423 rev](https://www.amazon.com/dp/B0FM43SS47) [2![Mr. Pen- Rainbow Pencils Bulk 48 Pack](https://m.media-amazon.com/images/I/51PuA8Gmw3L.jpg)**Mr. Pen- Rainbow Pencils Bulk 48 Pack**Mr. Pen**$7.41**4.7★104 rev](https://www.amazon.com/dp/B0D9RXQ84V) [3![KUCHEY Art Supplies Teen Girl Boys Gifts Trendy Stuff 12 Colored Rainbow Pencils Stocking Stuffers for Kids Birthday Party Favors Arts and Crafts 5-12 Year Old](https://m.media-amazon.com/images/I/415I+BJlvqL.jpg)**KUCHEY Art Supplies Teen Girl Boys Gifts Trendy Stuff 12 Colored Rainbow Pencils Stocking Stuffers for Kids Birthday Party Favors Arts and Crafts 5-12 Year Old**KUCHEY**$8.19**4.7★1,978 rev](https://www.amazon.com/dp/B0D3DZHB6Q) [4![Kird Barken Art Supplies 24 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff](https://m.media-amazon.com/images/I/51fiHUK7nIL.jpg)**Kird Barken Art Supplies 24 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff**Kird Barken**$8.96**4.6★221 rev](https://www.amazon.com/dp/B0FGTS5VSF) [5![Hapikalor Art Supplies 12 Rainbow Colored Pencils Teen Girl Boys Gifts Trendy Stuff Stocking Stuffers for Kids Birthday Party Favors Arts and Crafts 5-12 Year Old](https://m.media-amazon.com/images/I/512ueh4l58L.jpg)**Hapikalor Art Supplies 12 Rainbow Colored Pencils Teen Girl Boys Gifts Trendy Stuff Stocking Stuffers for Kids Birthday Party Favors Arts and Crafts 5-12 Year Old**Hapikalor**$5.31**4.7★1,751 rev](https://www.amazon.com/dp/B0C1Z2RSX1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Classroom Rewards & Student Prizes Teacher Supplies Back to School Party Favors for Boys & Girls Stocking Stuffers for Kids](https://m.media-amazon.com/images/I/416hQ0EtKPL.jpg)**Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Classroom Rewards & Student Prizes Teacher Supplies Back to School Party Favors for Boys & Girls Stocking Stuffers for Kids**Allotall**$6.49**73 rev7mo ago](https://www.amazon.com/dp/B0G6D886M5) [![Kird Barken Art Supplies 24 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff](https://m.media-amazon.com/images/I/51fiHUK7nIL.jpg)**Kird Barken Art Supplies 24 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff**Kird Barken**$8.96**221 rev9mo ago](https://www.amazon.com/dp/B0FGTS5VSF) [![REDVANTA Pre-Sharpened Rainbow Colored Pencils for Kids School 12 Count](https://m.media-amazon.com/images/I/51CuhOSjiAL.jpg)**REDVANTA Pre-Sharpened Rainbow Colored Pencils for Kids School 12 Count**REDVANTA**$8.45**70 rev9mo ago](https://www.amazon.com/dp/B0FP28PRZC) [![Kird Barken Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff](https://m.media-amazon.com/images/I/51Lkv1JV6jL.jpg)**Kird Barken Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Multicolored Cool Stuff Fun Art Pencil Teen Girl Gifts Trendy Stuff**Kird Barken**$6.31**189 rev9mo ago](https://www.amazon.com/dp/B0FGTRZL8N) [![Art Supplies Kids Stocking Stuffers Teens 12 Rainbow Colored Pencils Tween Teen Girl Gift Trendy Stuff 9-12 Arts Crafts Girl 8-12 Age 4 5 6 7 9 10 11 Year Old Girls Gifts Birthday Boys Cute Fun Cool](https://m.media-amazon.com/images/I/415M1SnFmXL.jpg)**Art Supplies Kids Stocking Stuffers Teens 12 Rainbow Colored Pencils Tween Teen Girl Gift Trendy Stuff 9-12 Arts Crafts Girl 8-12 Age 4 5 6 7 9 10 11 Year Old Girls Gifts Birthday Boys Cute Fun Cool**Muchcute**$5.67**392 rev9mo ago](https://www.amazon.com/dp/B0FNW5C2TZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![finenolo 16 Pieces Jumbo Rainbow Colored Pencils with Sharpener Stocking Stuffers for Kids Art Supplies for Drawing & Coloring Birthday Party Favors Classroom Pencils for Boys & Girls](https://m.media-amazon.com/images/I/41ec5TQgIVL.jpg)**finenolo 16 Pieces Jumbo Rainbow Colored Pencils with Sharpener Stocking Stuffers for Kids Art Supplies for Drawing & Coloring Birthday Party Favors Classroom Pencils for Boys & Girls**finenolo**$9.53**4.6★**▲ 404%**](https://www.amazon.com/dp/B0D9PVD5WK) [![Mr. Pen- Rainbow Pencils Bulk 30 Pack](https://m.media-amazon.com/images/I/51blXCJDz6L.jpg)**Mr. Pen- Rainbow Pencils Bulk 30 Pack**Mr. Pen**$5.04**4.4★**▲ 128%**](https://www.amazon.com/dp/B0CWDLYJ38) [![Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Classroom Rewards & Student Prizes Teacher Supplies Back to School Party Favors for Boys & Girls Stocking Stuffers for Kids](https://m.media-amazon.com/images/I/416hQ0EtKPL.jpg)**Art Supplies 12 Rainbow Colored Pencils Teen Girl Gifts Trendy Stuff Classroom Rewards & Student Prizes Teacher Supplies Back to School Party Favors for Boys & Girls Stocking Stuffers for Kids**Allotall**$6.49**4.8★**▲ 109%**](https://www.amazon.com/dp/B0G6D886M5) [![Goldge 16 Pcs Rainbow Pencils Number 2 Pencils #2 with Erasers Colored Pencil for Office & School Supplies Party Favors](https://m.media-amazon.com/images/I/5177uE6EGoL.jpg)**Goldge 16 Pcs Rainbow Pencils Number 2 Pencils #2 with Erasers Colored Pencil for Office & School Supplies Party Favors**Goldge**$8.27**4.5★**▲ 82%**](https://www.amazon.com/dp/B0CYC4WPNT) [![ROCOD Rainbow Pencils 12 Rainbow Colored Pencils Fun Pencil Art Supplies for Kids Birthday Christmas Gifts for Kid 8-12 Stocking Stuffers Easter Basket](https://m.media-amazon.com/images/I/41i-peMHI-L.jpg)**ROCOD Rainbow Pencils 12 Rainbow Colored Pencils Fun Pencil Art Supplies for Kids Birthday Christmas Gifts for Kid 8-12 Stocking Stuffers Easter Basket**ROCOD**$9.32**4.8★**▲ 62%**](https://www.amazon.com/dp/B0FRS85F5G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — -32.7% search growth over the last 90 days.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“Beautiful colors”*

**Fun/Entertainment Experience**15%

*“Fun for All Ages”*

**Quality-Overall**9%

*“Excellent product”*

**Pen/Pencil Quality**6%

*“Great pencils”*

**Drawing Experience**4%

*“Great pencils that make art really fun”*

**Value For Money**3%

*“Good value”*

**Advertised Vs Actual Product**3%

*“As described”*

**Writing Experience**2%

*“Fun writing”*

**Gifting Purpose**2%

*“Fun gift”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Color**24%

*“It did not color correctly”*

**Sharpness**5%

*“Making the colors go where you want with sharpness can be tricky”*

**Advertised Vs Actual Product**5%

*“Very misleading”*

**Quality-Overall**4%

*“the quality of the lead is not great”*

**Value For Money**4%

*“Not the cheapest”*

**Size-Overall**4%

*“Bigger than expected”*

**Nib/Tip Quality**4%

*“The tips do break often so they had to keep sharpening the pencils”*

**Thickness**3%

*“Too thick and break easily”*

**Ease Of Use**3%

*“Difficult”*

**Smell**2%

*“they stink”*

### **Top return reasons **

**Color**16%

**Value For Money**12%

**Advertised Vs Actual Product**11%

**Size-Overall**9%

**Quality-Overall**6%

**Functionality-Overall**6%

**Defective Material/Parts**6%

**Display Colors**5%

**Gifting Purpose**3%

**Sharpness**3%